G3 Communications has been publishing Demand Gen Report for more than eight years, and from the first day there has always been debate about whether or not marketers should require buyers to fill out a form in order to access content. This discussion was raised again during David … | Continue reading
By Alex Star, BlueBird Strategies Editor’s note: As part of a special arrangement, the article below has been syndicated from the blog of BlueBird Strategies, a Content4Demand partner. Ah, content. “The Kingdom,” as famously quoted by Lee Odden. And while it may not be King, i … | Continue reading
It’s been about a week since we returned home from the sun and fun of the B2B Content2Conversion Conference in Scottsdale, AZ. My body is in shock returning to the cold New Jersey weather, and my wardrobe has sadly shifted from sundresses and sandals back to cozy sweaters, boots … | Continue reading
Industry events are prime watering holes for B2B marketers to learn new things and even schmooze over some cocktails and hors d’oeuvres. Over the years, the fun has expanded to digital channels — especially Twitter. During the 2016 Content2Conversion Conference, nearly 600 attend … | Continue reading
I’m always surprised by the ability of roadside billboards to get my attention. Even in the worst weather, dodging tandem tractor-trailers, SUV-towing motor homes, and cars driven erratically by people catching up on their email, I never miss a message about the next roadside att … | Continue reading
By Alicia Fiorletta and Holly Celeste Fisk Crystal clear skies, a warm, vibrant sun and 80-degree weather blessed all of the B2B marketers who traveled to Scottsdale, AZ for the 2016 B2B Content2Conversion Conference. We took to the marketing streets, er…Solution Zone, and we ha … | Continue reading