User onboarding flows are key to retention, yet aren't given continuous attention. Here are 6 user onboarding flows and what you can learn from each. | Continue reading
What do you do when you have a low traffic site? Can you still run A/B tests? Well, it depends what you qualify as a low-traffic site. You need to have some volume, of course. And there's higher risk involved without the surplus of data. But sometimes you can still test. While it … | Continue reading
The false bottom is still alive and well... and it's expanding quickly. Here's how it's evolved, how it's expanding horizontally and how to deal with it. | Continue reading
How you design a survey or a form will affect the answers you get. This includes the language you use, the order of the questions, and of course the default values and ranges you use. This article will focus on response scales. This could be in a survey (1-5 vs 1-10 scale, etc) o … | Continue reading
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. The two aren’t disconnected, though. There’s a lot we can do online to help our sales teams close deals. It starts with sales enab … | Continue reading
Google Analytics custom reports, combined with advanced segmentation, reveal the useful data that is so often concealed or buried. | Continue reading
How do people view search results? The answer to this questions brings great insight to those trying to make money on search marketing, whether SEO or PPC. We conducted a new eye tracking study to find out. There have been a few eye-tracking and mouse-tracking studies done on se … | Continue reading
It’s always fun to find out what others think about what you do. In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it i … | Continue reading
Your transactional emails are leaking money. A lot of it. That should be concerning to everyone, not just eCommerce companies. Here's how to plug the leak. | Continue reading
Most marketers have personalized content, not web personalization. The difference is subtle, but valuable. Content and copy is only one element of UX. | Continue reading
You know that a good user experience leads to more conversions. You also know there’s always room for improvement, and you’re never done optimizing. There are always areas of opportunity. One of the biggest areas of opportunity, for most companies at this point in time, is mobile … | Continue reading
You’d think conversion optimization and SEO should play together nicely, right? In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. Therefore, the more you test and improve … | Continue reading