Influencer marketing may still feel like the Wild West for many brands, but identifying the metrics that matter is likely simpler than you think. | Continue reading
This week's best marketing podcasts offer advice on embracing AI, getting serious about Instagram, and setting boundaries in our life and work. | Continue reading
Social media rules say to limit your Instagram posts to one per day for optimal engagement. This case study suggests otherwise. | Continue reading
It's time to fix your broken content process, think beyond the blog, and embrace a more effective content marketing strategy. | Continue reading
When we noticed our website traffic beginning to decline, the Convince & Convert team decided to rebuild our content marketing editorial calendar. | Continue reading
Shrinking Snapchat engagement and new innovations at Instagram suggest that marketers should start embracing Instagram over Snapchat. | Continue reading
In this week's marketing podcasts round-up, learn the core tenets of "unbranding," secrets of the almighty Facebook algorithm, and more. | Continue reading
Just in time for the holidays, Instagram has partnered with Shopify to bring their Shopping on Instagram feature to thousands of retailers. | Continue reading
These 2 new marketing roles are responsible for growing audience and managing truth. Do you need them on your marketing team? Probably. | Continue reading
It’s time to face the truth about your content process. Learn five ways to be more transparent, accurate, and successful with project planning. | Continue reading
The latest State of Inbound reveals what's ahead for inbound marketing teams, industry growth, video content, and consumer behavior. | Continue reading
Going live on video isn't just for B2C companies. Learn why it's high time for your brand to get started with Facebook Live. | Continue reading
This week's hand-picked, must-listen episodes demand marketers do more with less, craft smarter headlines, and put an end to lazy marketing. | Continue reading
Even brands with Boomer-dominated audience bases can make a seamless transition from traditional to digital marketing, as this case study proves. | Continue reading
Every digital marketer, including social media marketers, are scared about artificial intelligence, big data, and machine learning. They should be. | Continue reading
A new survey of over 1,000 bloggers reveals five major findings on bloggers' evolving writing processes, content trends, promotion strategies, and more. | Continue reading
Learn how other brands use social listening, what they're choosing to monitor, and how you can fine-tune your listening strategy for greater social success. | Continue reading
Amplify your marketing messages, increase authenticity, and rally employees around your brand’s vision by embracing employee advocacy. | Continue reading
This week's recommended podcast episodes explore public relations strategies, lead generation, and what the latest tech developments mean for marketers. | Continue reading
When it comes to building brand awareness, Red Bull knocks it out of the park with their cliff jumping event coverage and branding strategy. | Continue reading
Twitter has at least three big problems. Now, they are rolling out new video ads, and an in-house agency to help big brands. Will these moves help? | Continue reading
Catch the highlights (and lowlights) of Content Marketing Institute's latest annual B2B marketing report, including stats on industry trends and more. | Continue reading
Your product is only as good as your people. These strategies can help you recruit the perfect project team and set them up for success. | Continue reading
This week's round-up of must-listen marketing podcast episodes features pearls of wisdom from Mark Zuckerberg, Michael Stelzner, Joe Pulizzi, and more. | Continue reading
ModCloth's founder's social media screw-up following the company's recent acquisition offers a cautionary tale for brands. | Continue reading
The myth of content marketing is that if you build it, they'll come. They won't. Not now. A new guide gives you 4 fixes for your broken content marketing. | Continue reading
New research from Sprout Social reveals what today's customers expect from social customer service, including why and how they hold brands accountable. | Continue reading
Learn the differences between ebooks and white papers, their unique benefits, and which format works best for your next B2B marketing campaign. | Continue reading
Rather than designing video content to exploit Facebook's algorithms, Universal focused on creating a video they knew fans would love. | Continue reading
Convince & Convert has overhauled its website, launched a new editorial calendar, and rolled out a brand-new weekly audio program. Here's why. | Continue reading
Researching your target audience isn't just essential to product development—it’s a gateway to connecting with your audience in revelatory ways. | Continue reading
How can your team meet demand without burning the candle on both ends? Use these 3 strategies to make the most of your content creation resources. | Continue reading
Show your audience the real people behind your B2B brand using Instagram. These examples from 7 big-name brands can get you started. | Continue reading
There's a strategy behind why Starbucks' dedicated social accounts for its famous Pumpkin Spice Latte drive unparalleled engagement. | Continue reading
Experience This! launches today, a brand-new customer experience podcast featuring inspiring examples of excellent customer service. | Continue reading
Your overall content strategy likely has multiple goals. Each piece of content you create, however, should focus on only one. | Continue reading
The best way to build your business with customer experience is to pay more attention to proactive, rather than reactive, customer service. | Continue reading
New research illuminates why so few content marketers believe their strategies are successful, and what factors they feel are standing in their way. | Continue reading
The role of the writer isn't vanishing in this visual age. It's evolving, and it's up to writers to stay relevant. | Continue reading
Gain your customers' trust means building social proof. Here's why user-generated content should be at the foundation of your strategy. | Continue reading
Make the most of your development budget and build your team's knowledge with these tips for selecting the best marketing conferences to attend. | Continue reading
Humans naturally struggle with negative feedback. However, marketers must remember that every review is an opportunity, not a burden, says Jay Baer. | Continue reading
Voice search queries are on the rise, and yesterday's approach to search ranking won't cut it for long. Here's how to adapt for the voice search revolution. | Continue reading
Three themes emerged at this year's Content Marketing World, addressing audience engagement, the power of data, and storytelling. | Continue reading
Got a brand-new business? Use this comprehensive list of marketing and audience development tactics to attract your first 100 customers. | Continue reading
Most marketing fails because it's not relevant enough. But there's a simple fix, says Jay Baer. | Continue reading
The way we collaborate should support our ability to ideate, analyze, and improve. Start with these six best practices for content project collaboration. | Continue reading
Competing on Google Shopping as a retailer is more competitive than ever. Maximize your performance with these seven highly effective, advanced strategies. | Continue reading