In a year of unexpected twists and turns, these marketing efforts did not disappoint in 2016. | Continue reading
Trump is still using social media, and this time it's to boost attendance at his inauguration. | Continue reading
Use these tools and methods to find influencers, who are qualified and can amplify your message to C-suite decision-makers. | Continue reading
There are more ways than ever to reach buyers, so developing a brand and content strategy shouldn't follow a predictable path in your buying cycle. | Continue reading
Here's a three-step guide to determining your social media ROI. | Continue reading
From minor facelifts to redefining your market, here's what it takes to refresh your brand while staying true to its heritage. | Continue reading
Don't adopt a new technology just for the sake of a new toy — make the most effective use of your tech spend with these tips. | Continue reading
Happy holidays and warm wishes from all your friends at D Custom! | Continue reading
Learn how to decide which of your pieces can be repurposed to fit your current content marketing strategy and which content needs to be left in the past. | Continue reading
There are a lot of software solutions available. As a seller, take these tips from a buyer to seal the deal — you don't want this fish to get away. | Continue reading
D Custom took home three Gold Awards and one Silver Award at the 2016 Pearl Awards in New York City this month. | Continue reading
You're not going to accomplish your marketing goals if you don't work as a team. | Continue reading
Style Guides: Why you need one and what to put in it. | Continue reading
Our Director of Content Development takes on the publishing house's ill-advised makeover as tronc, and it gets a little personal. | Continue reading
A guide to help you find and train great writers. | Continue reading
Some true life horror stories from an intern manager at D Custom, and tips on how to get an internship and not get included in an article like this. | Continue reading
Is virtual reality the right choice for your brand? Here are three key things to consider before diving into VR with your ad dollars. | Continue reading
In content marketing, what do you do when you don't know everything? Ask an SME to help put the right content in content marketing for you. | Continue reading
Be aware of the importance of consistency in data visualization across reports and presentations. | Continue reading
Editorial best practices include fact-checking, because there are known zombie "facts" milling around the internet — and only fact-checking can kill them. | Continue reading
Want your content on a well-know site like Forbes? Ask these four strategic questions to get the most out of your paid content syndication strategy. | Continue reading
D Custom and HPE created high-quality content to expand on the company's product placement in Star Trek Beyond, resulting in ROI. | Continue reading
D Custom's transition from server- to cloud-based agency operations. | Continue reading
Generating leads and addressing decision-making questions are important, but they are just part of the perfect content marketing plan. | Continue reading
Group interviews, a couple of tests, and the right personality help get you in the door at D Custom — after that it's all up to you. | Continue reading
D Custom takes a trip to Cleveland for Content Marketing World and comes back a new (slightly orange) team. | Continue reading
Don't start at tactics when developing content; make sure you have a content strategy and follow it. Content marketing requires talent to be successful. | Continue reading
How to know if your content strategy is working and what to do to fix it. | Continue reading
It's no surprise that video is the way many choose to learn something new these days. From makeup tutorials to playing an instrument, you can find it | Continue reading
Interviewing tips from one in the trenches — how to stand out and land that dream job. | Continue reading
Here are our tips on using Instagram videos effectively to create like-worthy content. | Continue reading
Knowing the numbers behind your social media analytics is great, but what really matters is knowing the story those numbers are telling for your business. | Continue reading
If an agency has a proven track record of success and is staffed by smart, talented people, how important is industry expertise? | Continue reading
Seven strategies to kick-start the creative process and break through topic block. | Continue reading
Whether operating a multichannel content program or a social media feed, these steps should be a part of your content development process. | Continue reading
Something tells me the Winklevoss twins just reached out to Spiegel for a coffee date. | Continue reading
The best way to communicate your message isn't through buzzwords and jargon, but using clear and concise language so everyone can understand and relate. | Continue reading
Let us teach you how to produce great content on a tight schedule to support events, engaging attendees and external audiences. | Continue reading
D Custom, an award-winning, full-service content marketing agency, was honored with 15 awards at the 22nd annual Communicator Awards. | Continue reading
Social media profiles can tell your story, and with more employers using it when hiring new employees, make sure they get the right perception. | Continue reading
How Avocados From Mexico uses content marketing for educating consumers in an entertaining way about the best way to pick, peel, and cook with avocados. | Continue reading
Powerful social media reach starts in-house. Get your employees to promote your company by sharing social media updates about your brand. | Continue reading
How to make content come before strategy. Amplify your content so that your brand message is reaching the right decision-makers through the best channels. | Continue reading
The internship program at D Custom offers plenty of avenues for content marketing experience, and it might even shape your career choice. | Continue reading
Our Director of Content Development takes on the publishing house's ill-advised makeover as tronc, and it gets a little personal. | Continue reading
Amy Ingram is a whiz at coordinating schedules and conference calls, and she works for free, because she's a personal assistant unlike any other. | Continue reading
You can't make money from Facebook likes alone — unless you're Kardashian — but your new social media friends can amp up your marketing strategy. | Continue reading
These days, target marketing requires you to let go of old strategies and embrace new methods of identifying and meeting your potential customers. | Continue reading