Even with Facebook stressing that it would take its time with News, some participants worry it has become a lower priority for the platform. | Continue reading
Publishers are wary of the ripple effect if advertiser payment delays put DSPs out of business. | Continue reading
For the advertisers in certain categories still spending -- apparel, pharmaceuticals, electronics, personal care and, in particular, consumer packaged goods -- media agency execs say that some of those ad dollars are moving toward retail and grocery media channels like Amazon, Wa … | Continue reading
With the long-term effects of coronavirus unknown, marketers are aiming to manage how much their brands spend on marketing. In the latest Confessions, a DTC media buyer share how he is reeling in the company's spending. | Continue reading
The Google News Initiative Subscriptions Lab took a long game approach to helping local publishers build digital-first, consumer-revenue based businesses. | Continue reading
Instagram reportedly raked in more ad dollars than YouTube did last year. But unlike YouTube, it does not share a portion of that money with media companies or creators. | Continue reading
Over the years, publishers have been reducing their output to focus on fewer stories of better quality, and this is paying off. | Continue reading
Some companies feel conflicted by the short and long-term implications of selling on Amazon's site. Yet for many companies, except for those with the most powerful consumer brands, the immediate benefits make it irresistible. | Continue reading
Google is setting out a long grace period for its intended browser change and is asking the wider online advertising industry to help it build more privacy-focused alternatives to the cookie. | Continue reading
The streaming wars have dried up the programming acquisition market for cable TV networks, compounding the challenges they are facing as pay-TV viewership erodes. | Continue reading
People aren’t sharing data with apps thanks to Apple, and that’s left ad tech vendors with less location data to sell. Now, they’re trying to plug the gap with data from IP addresses or a mobile carrier. | Continue reading
Fully encrypted messaging apps like Telegram are open for news publishers -- and might even serve as another alternative to the tried-and-true newsletter for audience engagement. | Continue reading
The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. | Continue reading
Google is again tweaking how its leading browser handles cookies, all part of moves by browsers to beef up privacy controls. | Continue reading
Local news is beset by business challenges, but its talent problem is one of the least discussed. Without enterprising, digitally fluent people willing to try new things, the industry could continue to founder. | Continue reading
With TV ad prices down by as much as 90% between Christmas and New Year’s, advertisers use the period to buy programs and test audiences that are usually too expensive. | Continue reading
The jury is still out on whether Apple News+ can be a panacea for what plagues magazine publishers when it comes to driving up subscriptions, increasing audiences and generating revenues. | Continue reading
Bad actors are up to their old tricks in a new space, but are also taking advantage of technicalities unique to OTT. | Continue reading
The Times took tracking pixels off most pages, turning instead to a homegrown tool to target ads on platforms. | Continue reading
Mozilla is set to block the DigiTrust consortium from tracking users in its Firefox browser. | Continue reading
Publishers are being penalized more than ever over blunt brand safety tools that rely on lengthy keyword blacklists. | Continue reading
Founders of DTC engagement and wedding ring brands believe that millennials would rather research and buy their rings at home. | Continue reading
Many publishers with large portfolios of titles developed ad buying platforms to encourage advertisers to spend more. Ad buyers still regard the platforms as complicated. | Continue reading
Sharethrough, a U.S.-based native advertising tech vendor is shutting its European operations. | Continue reading
Vudu has had a hard time translating that into spending, which may explain why the retailer is reportedly considering offloading the streaming service. | Continue reading
Demand for technology that allows advertisers to innovate faster and deliver more targeted ads is growing in the M&A space. | Continue reading
“Meme accounts get such a good return on investment compared to influencers -- their followings are so targeted." | Continue reading
In the span of two days, Deadspin lost nearly its entire editorial staff and a $1 million ad campaign with Farmers Insurance, yet media buyers think that this won't hurt the G/O Media site. | Continue reading
There is additional legislation sneaking up that could also complicate use of the cookie further for publishers: ePrivacy Regulation. | Continue reading
Since Mozilla stopped spending on Facebook 18 months ago, the company has spent less on digital and focused more on events and content marketing. | Continue reading
The amount of money publishers are spending on Facebook to drive subscriptions is up more than 150% compared to 2018. | Continue reading
With banks more reluctant to lend, venture capitalists are no longer interested in buying digital media companies that are no longer growing quickly. | Continue reading
The content-recommendation wars have ended, and Taboola won. | Continue reading
YouTube stars continue to look for low-stakes opportunities to syndicate their YouTube videos to other platforms to become competition for YouTube. | Continue reading
In our latest Confessions, a marketer reveals the high cost of remolding their ad-tech stack to handle cookie-less targeting. | Continue reading
Tighter data protection regulations and the privacy agendas of the browsers are putting pressure on certain kinds of ad-targeting techniques. | Continue reading
Apple tightened its anti-tracking policies in order to prevent ad tech vendors from using loopholes in its existing user privacy policy. | Continue reading
The small team of full-time employees will be stretched across time zones from California to London, and its job will be purely curatorial. | Continue reading
Amazon has previously offered vendors the ability to "bid" for an Amazon’s Choice badge by lowering prices and spending more money on advertising. | Continue reading
Media buyers say their relationships with Facebook and Google have become worse especially when compared to improvements that Twitter and Snap have made. | Continue reading
The Financial Times has started adding polls into its email newsletters in an effort to encourage readers to interact more regularly with its content. | Continue reading
Publishers like Vice Media and The Stylist Group say they've gotten traffic and more importantly, revenue lifts from Apple News in the last three months. | Continue reading
The adblocking filter list, which helps power browsers including Brave and adblockers including Adblock Plus, is community maintained, and it requires site owners to submit to an unusual review process if EasyList causes any problems. | Continue reading
While Baidu’s Sunnyvale office focuses on AI and autonomous vehicles, the Chinese tech company also has grown a sales team there to work with US platforms. | Continue reading
Axel Springer's Upday has grown programmatic revenue by 30% with tactics like adjusting ad floor prices and making inventory available at a lower cost. | Continue reading
The Washington Post has internally developed a first-party data ad targeting tool called Zeus Insights, which offers contextual targeting capabilities. | Continue reading
The business news publisher has laid off 11 commercial-side employees over two stints in 2019. Some of those roles remain unfilled, as Quartz pours more resources into its nascent membership program. | Continue reading