For even the most experienced marketers, Facebook can be an elusive platform. How do you create content that not only reaches a wide audience but also spurs user engagement? | Continue reading
When social media content first started going viral, with videos from everyday people suddenly getting millions of views seemingly overnight, businesses began looking for ways they could replicate that effort. | Continue reading
We all know that content marketing is about creating value for your audience and sharing it in a way that is useful to them. Visual content marketing serves the same function. It just offers another medium via which your content can be shared. This is especially true today with v … | Continue reading
It’s easy to sneer at those who breezily claim their early morning routine makes them better equipped to succeed. Yet, it appears there may be certain psychological benefits to getting up early. Though it’s still not entirely clear whether early mornings make people more optimist … | Continue reading
Is your business website failing to generate sufficient customers? Want to know the improvements you should make to increase your conversion rate? | Continue reading
Do you struggle to remember the name of a person you were just introduced to? How is it that some people seem able to remember everything so easily? Fear not! There is hope for us all. Here are some of the best tips and tricks to help boost your memory skills. | Continue reading
In this infographic you'll discover the full potential of live chat for business and why you should embrace it as soon as possible! | Continue reading
Instagram Stories has grown substantially since its launch in August 2016, and discovering how to make the most of it will be a huge benefit to your social media marketing efforts. What are you waiting for? Start telling your Story now. | Continue reading
Designers are always telling us “you shouldn’t do this, you shouldn’t do that”. It’s what I love most about creative folks: their willingness to help others and their desire to be forever improving in their craft. | Continue reading
The trend of using social media in our daily lives is now one of the essential parts. As per the latest research, 42% of the internet users visit Social Media (SM) platforms to stay informed with what their friends are doing while 41% of the users use it to stay updated with the … | Continue reading
Think back to the last time you were watching a movie and the main character was working on an important project. Time speeds up and the camera rotates around her, while numbers and equations flash onscreen in illuminated colors. At the end of the scene, she sits back with a big, … | Continue reading
It’s one thing to develop content, but quite another to drive content engagement. Rather than take a guess at what will hit the mark, it’s better to understand what type of content earns your target audience’s attention and compels them to act. Especially when you can gain these … | Continue reading
According to a recent survey conducted by Harris Poll data which was published by recode, 46% of the Americans would like Twitter to die. However, 43% would like it to fuel it to keep it alive.Somewhere around 2,000 Americans were surveyed to exhibit their thoughts about differen … | Continue reading
Design speak can get highly technical sometimes. This infographic help you remember important differences between some of the terms we use daily. | Continue reading
When LinkedIn changed their groups, there was outrage by the group managers and moderators. LinkedIn had gone one step too far in trying to make groups more accessible to more people. Result? A lot of groups folded, moved to Facebook. | Continue reading
Let's get back to the basics and talk about Design 101. What critical components and concepts do you need to understand before tackling a functional design? One of the most popular, evergreen posts answers this question by outlining ten basic elements of design. | Continue reading
Humans are visual creatures. Research from MIT has shown that a person can process and remember an image after viewing it for just 13 milliseconds. When it comes to creating successful digital content, a visual element is critical to maximizing engagement. | Continue reading
Keeping up with these social media insights and figures is imperative to keep your marketing strategies fresh and relevant. | Continue reading
Instagram is now one of the favorite apps among the travelers. Subsequently, London has surpassed New York to become the most hashtagged city in the world as per the recent report of ‘Hashtag the World’. In 2017 alone, the word London was hashtagged 88.87 million times – an incre … | Continue reading
Smartphone is greatly benefiting the users in regards with Artificial Intelligence (AI). There are certain ways in which AI and machine learning is helping the users even though they are not aware about it.Across 16 developed market, around 65% of the smartphone owners have used … | Continue reading
With 1 billion monthly users, Facebook Groups are useful and popular for both personal and professional life. Here are 10 reasons why people use Facebook Groups. | Continue reading
Just consider how the meaning of ‘monitoring social media’ has evolved from an optional to a critical aspect for many businesses. The approaches to social monitoring have changed, and businesses must adapt. Key social, cultural and technological shifts have impacted the media sec … | Continue reading
Do you want to optimize your Facebook Groups, get your members involved and build an active community? Here are 10 tips for you. | Continue reading
Email marketing still plays an important role in business and remains one of the most effective ways to reach your customers. Combine this tried and true strategy with the new tools provided by social networks to make your campaigns even more effective. | Continue reading
Drawing upon Kantar Media's TGI Clickstream study of internet users in the UK, this segmentation identifies six clearly defined groups of social network users - from the most connected engagers through to social spectators. | Continue reading
You’ve made the decision to share your knowledge by creating an online course, maybe you’re hoping to make money, maybe just passive income, or maybe just a bit of change in the world. | Continue reading
The term SEO stands for search engine optimisation and is used to ensure that websites show up higher in the ranks in search engines. Which is a vital requirement for getting organic traffic to the website. When it comes to applying SEO to the site, there are many things that you … | Continue reading
Due to record-pace globalization, today’s product development and marketing teams now face challenges that could only be imagined 10 years ago. And for global companies, the most productive solutions to these challenges are surpassing human brain power. | Continue reading
Promoting a brand used to involve paying a celebrity to endorse it. While this arrangement is still true to a degree, audiences are more interested in seeing their favorite social media superstar become a brand ambassador. | Continue reading
The way you consume content has changed, giving communications pros the opportunity to look more closely at all important touch points across the consumer journey. | Continue reading
When bloggers asked to report on the effectiveness of their efforts, almost 30% of respondents reported 'strong results.' The vast majority of bloggers are seeing rewards from their efforts and meeting their goals, whatever they might be. | Continue reading
In the past four years, the amount of people who listen to podcasts has nearly doubled, from 12 percent of the U.S. population in 2013 to 24 percent today. And this growth has benefited the ad industry too: in the past two years, podcasting ad revenue has grown by double digits f … | Continue reading
The daily quest for perfection in all things is believed to affect up to 30% of the population. If you obsess over the small details of a project or struggle to come to terms with minor flaws in your performance, you may well be a perfectionist. | Continue reading
There are certain habits and qualities you can develop to position yourself toward success. When it comes down to it, one of the most important success qualities is focus -- in fact, 80 percent of successful people focus on reaching a single goal, rather than on many things at on … | Continue reading
Instagram is one of the fastest-growing marketing channels nowadays; that’s why anyone can make money easily with some smart ways and a few simple techniques. | Continue reading
Which trends should marketers be thinking about this year? There so many fresh tactics to choose from—from hot platforms to new strategic approaches—that figuring out what to focus on can feel overwhelming. Thankfully to help us out, the team at MDG Advertising has recently dug … | Continue reading
Don’t we all love online shopping? It’s like buying a gift from ourselves for ourselves. A fact well known is that we’d much rather enter our credit card numbers from the comfort of our own home, rather than standing in line at cash registers. | Continue reading
Our dependency on the internet is real but every so often circumstances allow for a snow day, here's how to have the best internet snow day ever. | Continue reading
This infographic illustrates the importance of live streaming and how brands can leverage the power of live streaming on Facebook, YouTube, Twitter, Instagram, etc. | Continue reading
Today’s digital marketplace is all about the customer. As a business owner, you need to tap into their browsing habits, buying preferences, and search engine patterns. This will give you a window in how to market for lead generation and sale closure. | Continue reading
If you’re mid-job search you may want to stop what you’re doing and take a good, long look at your social media profiles—because recruiters sure are. The overwhelming majority of recruiters research candidates on social media at some point during the vetting process. | Continue reading
Saying goodbye is never easy. It can be difficult and complicated, but when it comes to your email program it may be a necessary task. What makes it so difficult for marketers to say farewell? Largely it is tied to the fact that they still want to try to engage and the customer h … | Continue reading
The key to eCommerce email marketing is not about sending emails according to your products, but according to your customers. | Continue reading
ew search engine optimisation (SEO) strategies are being developed constantly, and the rules of SEO keep changing. This can make it difficult for those new to SEO to keep up with the developments in this area and figure out what the best SEO strategy for their website is. | Continue reading
The main aim of this practice is to remove barriers that might prevent disabled people from interacting with or accessing websites. Designers are often tasked to develop tools that might help such individuals to overcome these barriers. They can use tech savvy design tools or oth … | Continue reading
Machine learning as an effective means to achieve artificial intelligence (AI) is no longer just hype, but an emerging reality. The insatiable demand for higher levels of convenience and efficiency is driving digital innovations of all kinds, which have converged on a few maturin … | Continue reading
It’s one thing to build a website for your business. However, it’s another to design it for conversion rate optimization. Having a website doesn’t guarantee that you can convert your visitors (or potential visitors) into customers. This is why CRO can make your business more prof … | Continue reading
We’re in the midst of a breakthrough decade for artificial intelligence (AI): More sophisticated neural networks paired with sufficient voice recognition training data brought Amazon Echo and Google Home into scores of households. | Continue reading