As we battle with the challenges of connecting remote workforces and the impacts of the Russia-Ukraine war, venues rich in cultural heritage provide powerful backdrops that highlight diversity and help to foster human connection. Enhancing human-to-human connection is the bedroc … | Continue reading
Hybrid events have become a well-known and often requested event format. However, for event producers and marketers to deliver outstanding experiences, they must overcome various challenges while taking a creative approach to crafting hybrid event programs. Hybrid events have re … | Continue reading
Episode #41 features Alicia Schiro, CEO and founder of Aced It Events in a conversation about how independent planners can deal with the challenges and opportunities they are facing. Alicia Schiro is the CEO and founder of Aced It Events. Her client roster includes A-List celebri … | Continue reading
More and more crypto funds are promising investors the chance to carve out territory in the metaverse, with some marketing futuristic VR event platforms. Are they really the deal of a lifetime, or are they scams? The distinction between legitimate metaverse event platforms and mi … | Continue reading
The tight labor market is fuelling demand for freelance services in the event industry. For their part, planners are moving into freelance work for greater flexibility, relief from career burnout, and the chance to focus on aspects of the job they enjoy most. As it has in many … | Continue reading
Events are back, but the attendees are slow to return. What’s behind the low numbers? When 2022 kicked off, it felt like the golden year had finally arrived for the event industry. As vaccine numbers continued to rise and employees made their way back to offices, massive gatherin … | Continue reading
Australian events management software provider EventsAIR has selected U.S.-based event tech veteran Matthew Donegan-Ryan as its next CEO. The move is part of a significant private equity investment led by The Riverside Company. Founder Trevor Gardiner, who was CEO, takes on the r … | Continue reading
Expectations for in-person events are high as attendees seek deeply-engaging experiences. The launch of Disney’s Star Wars: Galactic Starcruiser is already inspiring planners looking to create truly immersive event experiences. With the return of in-person events, attendees are h … | Continue reading
In episode #39 of the Event Manager Podcast, we talk with Cathy Breden, executive vice president, and chief operating officer at the International Association of Exhibitions and Events (IAEE), and CEO of the Center for Exhibition Industry Research Foundation (CEIR). We discuss th … | Continue reading
When designing experiential elements for micro-events, looks matter. By choosing a visually distinct venue, planners can enhance their micro-event content, theme, and overall experience. Most event professionals have heard of micro-events, and some have even hosted a few. Beca … | Continue reading
The U.K. is moving forward with its Protect Duty legislation, a new set of rules requiring venues to assess and address the risk of terrorist attacks. What will these changes mean for the U.K.’s event industry? In 2017, Figen Murray’s son, Martyn Hett, was killed in the Mancheste … | Continue reading
The UK is moving forward with its Protect Duty legislation, a new set of rules requiring venues to assess and address the risk of terrorist attacks. What will these changes mean for the UK’s event industry? In 2017, Figen Murray’s son, Martyn Hett, was killed in the Manchester (U … | Continue reading
The 2022 edition of South by Southwest (SXSW) Conference & Festivals came to a close on Sunday. This highly anticipated return to in-person experiences in Austin, Texas, was augmented by many sessions streaming online. The success of this edition marks a return to a sense of rela … | Continue reading
Episode #39 of the Event Manager Podcast features Patrick Delaney, Managing Partner at SoolNua in a conversation about the transformative power of travel. Here are a few of the topics we cover: Why destination marketing requires an alternative view How destinations have two mast … | Continue reading
The price of gas is through the roof. How will that affect event planning in 2022? Just as the in-person event industry is starting to recover, it is being hit with rising prices across the board, but nowhere is the surge more glaring than with fuel prices. We’ve all noticed an … | Continue reading
Do corporations and exhibitors have a duty to uphold their diversity and equity policies in the public sphere, even if it means boycotting some events? With SXSW taking place in the controversy-laden state of Texas, the debate rages. It was not long ago that politics were consid … | Continue reading
Characterized by their agile and dynamic uses, micro-events allow planners to explore out-the-box thinking, deliver unique experiences and utilize unusual spaces — like nature. Interest in micro-events, small events ranging from 10 to 100 participants, has increased over the past … | Continue reading
Pre 2020, mobile event apps were a tried-and-true event technology. However, the technology's demand has waned due to the pivot to virtual events. Considering this, what is the future outlook for the mobile event app? This article is based on content included in the 2022 edition … | Continue reading
Episode #38 of the Event Manager Podcast focuses on the exciting world of destination marketing and features Stephanie Cheung, Director of Strategy & Insights at MarketID. Cheung is passionate about the event industry, particularly how destinations can impact people's lives. The … | Continue reading
David Allison, founder of The Valuegraphics Project, believes that demographics are an outdated marketing tool. In his view, the path forward lies in understanding people’s values, and it could even be the secret to bringing back in-person attendees. One of the most talked-about … | Continue reading
Mobile technology plays a leading role in creating compelling hybrid event experiences. Understanding the key trends for mobile event apps in 2022 is a great starting point for selecting the right apps and working with providers in the most productive way. | Continue reading
Crafting the right attrition and cancellation clauses in event contracts is more important than ever. Despite continued uncertainty, planners can no longer count on the low rates and flexibility hotels offered at the height of the pandemic. Contract experts share their advice on … | Continue reading
While the event industry’s reaction to the crisis in Ukraine has varied — ranging from statements of support to direct offers of employment for those affected — few global events have triggered this level of solidarity. | Continue reading
While the event industry’s reaction to the crisis in Ukraine has varied — ranging from statements of support to direct offers of employment for those affected — few global events have triggered this level of solidarity. | Continue reading
In this episode of the Event Manager Podcast, we discuss the power and value of mentoring women in the event industry. Our guests are Georgia Suttie, Venue Find Operations Manager at Agiito and Sophie Conlon, Events and Communications Manager at the University of Essex, both curr … | Continue reading
Cvent's earnings call on Thursday confirmed that they've had a good year. Will further investments in hybrid event tech pay off? | Continue reading
Mobile World Congress (MWC) 2022 was able to draw over 60,000 visitors from 200 countries, representing a threefold increase from 2021’s numbers. Although still behind 2019 attendance levels, these numbers mark a major step forward for the industry. | Continue reading
Metaverse events allow attendees to meet online in an embodied, 3D form. Can event organizers fall back on tried and tested face-to-face networking models in this brave new world? For now, new technologies will have to be met with novel approaches. | Continue reading
Metaverse events allow attendees to meet online in an embodied, 3D form. Can event organizers fall back on tried and tested face-to-face networking models in this brave new world? For now, new technologies will have to be met with novel approaches. | Continue reading
As the hype around hybrid events continues, mobile event apps are once again key to delivering a cohesive and engaging experience for both online and onsite audiences. Selecting the right mobile event technology has never been more important. This article is based on content incl … | Continue reading
IMEX is the first major event industry show to exclude Russian participation. In a statement shared on Tuesday across IMEX's social media channels, the IMEX Group has "taken the decision to suspend Russian state enterprises from participating at IMEX in Frankfurt 2022, as a direc … | Continue reading
Given the projected recovery of in-person events, many are speculating that virtual event tech may not be as hot as it once was. In light of the recent layoffs at Hopin, we asked event tech industry leaders how they see the sector evolving from here. | Continue reading
Given the projected recovery of in-person events, many are speculating that virtual event tech may not be as hot as it once was. In light of the recent layoffs at Hopin, we asked event tech industry leaders how they see the sector evolving from here. | Continue reading
ON24 beat earnings estimates, but its revenue is down 2 percent YOY. Executives project Q1 2022 will bring a downturn, but forecast long-term growth. | Continue reading
Given the projected recovery of in-person events, many are speculating that virtual event tech may not be as hot as it once was. In light of the recent layoffs at Hopin, we asked event tech industry leaders how they see the sector evolving from here. | Continue reading
Artificial intelligence adoption has gained traction throughout the Covid pandemic. But what do these developments mean for the event industry, and could it relieve people altogether from the event planning process in the future? | Continue reading
Countries across Europe are moving to loosen restrictions on travel and in-person gatherings, and many states within the U.S. are following suit. In-person events may be back, but how do attendees feel about the change? | Continue reading
When was the last time you attended a virtual event as compelling as your favorite binge-worthy TV show? By approaching virtual events like TV producers, planners can duplicate this show-quality experience and take future events to the next level. | Continue reading
The idea of transporting attendees to a metaverse venue may be exciting, but event organizers need to think carefully about how attendees move through virtual reality. | Continue reading
The nature of engagement has changed profoundly. At EventMB's The Future of the Event Industry: 2022 Outlook Summit, event profs joined us to explore how the industry has metabolized lessons from the pandemic and what that means for events in 2022. | Continue reading
Virtual and hybrid event data has been in the spotlight for the last two years, and in some ways, we are only just beginning to understand its power. For most event planners, data usage is limited to reporting basic engagement stats back to sponsors and other stakeholders. | Continue reading
Inclusivity and diversity have become a focal point for events and professionals in the industry. In this article, we explore the why and how of creating inclusive spaces for neurodivergent people. | Continue reading
In this guest post, Martin “DJ Graffiti” Smith shares his thoughts on the dualities of Black History Month, the complexities of speaking from the Black experience, and practical advice for making inclusivity a meaningful part of event design all year round. | Continue reading
In response to the country’s recent Omicron wave, New Zealand recently moved to its "Red Traffic light" setting — halting large-scale gatherings and impacting the local events industry. The decision has received some pushback; we explore why. | Continue reading
UK-based event tech unicorn Hopin is laying off 12 percent of its workforce, including its chief marketing officer, as it reels from the impact of Covid on events. The company has confirmed that it is letting go of approximately 138 full-time employees, 12 percent of its workfor … | Continue reading
Despite posting a new loss of $16.8 million for the fourth quarter, Eventbrite is showing signs that it’s bouncing back. All in all, its fourth quarter financials for 2021 announced yesterday are noticeably less brutal than in 2020. | Continue reading
Software company twine, a specialized tool for networking, just announced its acquisition of Glimpse, part of the Zoom App Marketplace. This deal marks the launch of twine for Zoom, a tool that combines matchmaking software with Zoom breakout rooms. | Continue reading
An event industry survey suggests that neither exhibitor nor attendance numbers will make a full rebound this year, but one area is projected to exceed 2019 numbers: the sales pipeline attributed to events. How can B2B event planners keep up the momentum? | Continue reading