Native content is the future. This is a ground floor opportunity to come in and drive the sales of Nudge. | Continue reading
It's not that you don't know how to optimize, it's finding which smart optimizations there are to make on your content. Here's how Nudge can help. | Continue reading
This Week in Native Ads 6/9: Read for notable stories, deals/m&a, campaign of the week, smartest commentary, data points of note and more. | Continue reading
Nudge provides custom content reports to allow you to optimize your content. Learn how it can work for you. | Continue reading
This Week in Native Ads 6/2: Read for notable stories, deals/m&a, campaign of the week, smartest commentary, data points of note and more. | Continue reading
In this post we cover how our Facebook Integration can be used to build smarter Facebook audiences, and how that enables for smarter retargeting on Facebook. | Continue reading
This Week in Native Ads 5/26: Read for notable stories, deals/m&a, campaign of the week, smartest commentary, data points of note and more. | Continue reading
This Week in Native Ads 5/19: Read for notable stories, deals/m&a, campaign of the week, smartest commentary, data points of note and more. | Continue reading
There are challenges in the influencer space; marketers are operating in the dark without data. Our role is to surface the data so you can see what's working. | Continue reading
This Week in Native Ads 5/12: Read for notable stories, deals/m&a, campaign of the week, smartest commentary, datapoints of note and more. | Continue reading
Brands need proxies that indicate purchase intent in offline environments to establish a benchmark, to understand how your content drives business outcomes. | Continue reading
To learn how to get started with Nudge, simply follow these links: How to get setup Advertisers Publishers How Nudge pays for itself Advertisers Publisher Case Studies For further questions, simply schedule a call with a Nudge account manager today. | Continue reading
I'm back! After a week exploring Montauk I'm back in the hot seat. We had NewFronts this week, Twitter surprised with sharing that 50% of their logged in users are under 25. Very interesting. The thread of NewFronts -> premium publishers brand safe environments. As a contrast - … | Continue reading
In this post, we've picked out real examples of advertisers doing native well, along with watch-outs and best practices in the B2B space. | Continue reading
Busy week at Nudge, we wrapped up our webinar with Variety on How Entertainment Brands Win at Native. If you have a category you'd really like us to dig into or you'd like to partner with us for an upcoming webinar, please let us know. Also make sure you check out the new Luxury … | Continue reading
With growing pressure from millennials to adapt to digital channels, the shift towards native advertising adoption has started. We picked some great examples. | Continue reading
Technology campaigns are leading the way this week, some notable news from Google, adyoulike and Facebook and some great commentary around how the industry needs to focus on quality, not just quantity. If you're working within the entertainment category make sure you sign up for … | Continue reading
Summer has arrived! And with that, the start of summer campaigns. I'm looking to meet up with more people in the industry, so if you'd like to grab coffee, ping me. I've also been mulling over Native and the blockchain a bit more, read my LI update here. The blockchain will have … | Continue reading
Nudge provides an orchestration layer to give marketers an edge when optimizing their content distribution to quality. Learn more. | Continue reading
A week of announcements & partnerships this week, from Yahoo to Taboola & AdYouLike. It's a great sign of maturity in the industry, as the bulge of the adoption curve adopts native, integrations are vital. Also want to shout out to a friends company, Brand Brief, they're letting … | Continue reading
There's a misconception that once content has gone live, you can't improve your outcomes. Here are our 5 tips to optimize native content campaigns on the fly. | Continue reading
Nudge is super easy to install. It's a piece of Javascript that goes on the content. No matter your setup, there's a Nudge solution for you. Learn more. | Continue reading
1. Agency emails publisher, CCs in Nudge account manager 2. Nudge account manager, liaises with publisher and activates 3. All set! | Continue reading
The thread of conversation this week with more advertisers pulling back on Google is: Quality quality QUALITY! Today, the NYTimes released this story around how Chase reduced its targeting from 400,000 websites to 5,000 to get the same result. Give it a read. This is just good, s … | Continue reading
In today's digital world, purchase intent is now an actionable measurement. Nudge uses passive collection of hard data to determine purchase intent, learn more: | Continue reading
By having all your native data in one place, Nudge's independent measurement enables you to connect the dots and find how to best spend your investment. | Continue reading
Nudge gives marketers in search of quality, visibility of what they're actually getting from their Facebook clicks, and helps optimize towards better outcomes. | Continue reading
A lot of my coffee chats in the last week or so have been around, what is the long run for content? In the long run, brand created content, distributed. Or partner creator content, distributed. In the long run - the best creators, powered by the best tech will win. It seems in an … | Continue reading
The ultimate stress test for any vendor should be how it helps pay for itself and generate greater ROI. Learn how Nudge pays for itself for publishers. | Continue reading
The challenge of bringing on any new vendor is understanding how it adds value to what you're already doing. Here's how Nudge adds value for native advertisers. | Continue reading
All was quiet ahead of SxSW -- it's a beautiful blue sky here in NY as I pull together this weeks edition. I have an ask -- I'm collecting feedback on the newsletter, can you answer a couple of questions? Would appreciate any and all feedback. On the publisher side -- we're seein … | Continue reading
This update aims to help customers get integrated with the Nudge API, by making it clearer and easier to use. | Continue reading
When running native content campaigns there are many moving parts with multiple pieces of content, headlines, videos, partners and distribution methods to take into account. By running your campaigns through Nudge it helps streamline these. Within Nudge, we've created a simple, … | Continue reading
Last week we hosted #NativeAdTalks here in New York - discussing how to win at programmatic native, niche yes, but an interesting conversation. View it here. Disclosures have entered the discourse again this week, we did a study on this way back in 2014. And it seems redundant to … | Continue reading
Publishers look set to hit a wall with native ads. Nudge enable sales teams to sell more sponsored content through independent verification. | Continue reading
Within the Nudge dashboard you can easily and quickly request get a report, let us know your deadline, campaign KPIs and deliverables. | Continue reading
Nudge is a simple piece of code that's easy to install and works with most tag managers with push integrations such as WordPress, Google Tag Manager, DCM etc. | Continue reading
This week I got out of the big smoke and headed to Chicago & Boston to talk native with existing and soon-to-be clients. It's the best part of my job -- sitting down, helping people adopt native. The common thread is what I touched on last week, there's a bunch of brands still si … | Continue reading
In this post we take a look at the state of branded content by sharing trends and analysis from the past year mixed with regular updates throughout the year. | Continue reading
We see a native acquisition (with more in the works I hear), WaPo launches a new native unit - and BurdaForward releases insights on how native content drives attitudinal shifts. Notable Stories this Week NY Times looks to programmatic ad sales in international markets. Related, … | Continue reading
Overwhelmed by all the distribution options? Results are ok but not great? Learn how to build the perfect content distribution strategy with post-click metrics. | Continue reading
It's a cold and blustery day in NY as I write this week's Week in Native! A strong thread of conversation as we kick off 2017 is -- who is gonna win native? As the industry hits an inflection point, in a winner-takes-the-majority kind of market, who is going to do that? The brand … | Continue reading
Time is money and delayed reporting will only cost you money. By having real-time data at your fingertips, marketers can optimize campaigns for success. | Continue reading
With Ben out this week I'll be jumping in (Hollie-Blue) to look after TWINA. Another big week for news here in the US, Super Bowl LI around the corner and from native news a focus on programmatic, the future of native, revenue from content distribution and why newsletters are hot … | Continue reading
ROI metrics has been, and still is the number one problem for content marketers. However, this is no longer the case for Nudge customers. Learn more. | Continue reading
With the past week dominated by Trump headlines - we've all simply got on with it. Polar released some great data around the future of premium branded content and who will grab the lion share (premium publishers). Google shares some info on how many publishers it has banned - and … | Continue reading
Benchmarks are the best way to understand comparative value against other campaigns until industry-specific norms are established. Learn more. | Continue reading
Whilst Medium shutters ads WordPress.com is expanding theirs, their little known programme WordAds added video this week. Of course the scale is completely different but interesting. Notable Stories this Week Programmatic native ads are growing - but banner habit is hard to break … | Continue reading