While the majority of brands exhibit a stagnant approach, disruptors take advantage of the customer service experience as a brand-building opportunity. | Continue reading
Recipes are relevant in the food landscape but are not a necessity for all brands. | Continue reading
To engage women, social media marketers should craft messages to foster on connection and inclusion—not status or performance. | Continue reading
Gifted brand USG offers a good example of how distributor locator tools can and should work. | Continue reading
Last year, the fast-fashion cohort boasted the highest average Digital IQ in Gartner L2's specialty retail ranking, relative to other categories. This year sees a different story. | Continue reading
The e-commerce grocery market is flourishing, and multiple established retailers are flexing their digital muscles. | Continue reading
While prevalence of site features is important to consider, form should follow function. | Continue reading
For brands that exist outside of an enterprise framework, or that function independently within multi-category enterprises, such as The Clorox Co.’s Hidden Valley, consolidation is not an option. | Continue reading
For an insider look at how your brand can establish control and defend its digital share, tune into Gartner's live webinar this Wednesday at 11 AM EDT. | Continue reading
On average, site traffic declined by 29% for analyzed food brands year over year. | Continue reading
The hair care and color industry is showing major lift in e-commerce volume, but Amazon has a firm hold on the industry thanks to distribution and marketplace investments. | Continue reading
Rihanna's Fenty Beauty launches on Tmall Global with the help of local pop stars. | Continue reading
A brand’s site must be designed with end users’ needs foremost. | Continue reading
Consumers’ food preferences, search behavior and paths to purchase are evolving, requiring food brands to adapt and expand their product and recipe content to compete against recipe sites and e-tailers. | Continue reading
As a more diverse generation gains spending power, CMOs must ensure diversity and inclusion is part of their marketing strategy and campaigns. | Continue reading
While retailers dominate on ingredient-based search, care and color brands still have an opportunity to capture the hair sector’s increasingly intelligent search consumer. | Continue reading
Supermarket sales rebounding might not be music to everyone's ears. | Continue reading
Brands with limited store footprints invest in sophisticated online merchandising to try and mimic the benefits of an in-store experience. | Continue reading
Although brand sites are just one of many channels B2B buyers use to research independently online, they are the most frequently used digital channels along the entire B2B buying journey. | Continue reading
Challenges still remain for food brands juggling platform priorities while exploring various media tactics in order to influence discoverability and conversion as e-tailer capabilities continue to evolve. | Continue reading
The system will feature Sloane Stephens as her AR counterpart takes users through a live tennis lesson. | Continue reading
Consumers’ food preferences, search behavior and paths to purchase are evolving. | Continue reading
Brands continue to pursue methods to ease the online check-out process—especially on mobile. | Continue reading
Forever21, once a lucrative fast fashion giant, is considering filing for bankruptcy in light of its decreasing popularity. | Continue reading
Hair consumers’ search behavior on Google reveals the importance of ingredient-focused terms. | Continue reading
We asked Wang about shifts in China’s KOL industry, including which platforms and content formats are rising in popularity and the effect of recent controversies ensnaring foreign brands. | Continue reading
China's luxury market continues to grow, but its digital ecosystem is challenging for brands as they compete for traffic and engagement. | Continue reading
Instagram is shifting away from grid posts to stories and video content, while prioritizing shoppability. | Continue reading
Marketers have heard the “hype” about a bewildering amount of new marketing technology, but how can they really know where to invest and what will make the biggest impact? | Continue reading
Even when shoppers choose to purchase on an e-tailer site, brands wage a final battle to secure the direct sale. | Continue reading
From small basics brand to beating out bigger labels, here's how Everlane made the cut in this year's digital ranking. | Continue reading
Luxury brands' recent measures to reduce their China prices has only made a small dent in a wide global price gap. | Continue reading
Online editorial sites and magazines dominated results for upper-funnel, how-to keywords like “how to style short hair” and “cute and easy hairstyles.” | Continue reading
Founded in 2013, ThirdLove takes direct aim at legacy competitor Victoria’s Secret with a data-informed line of bras, underwear, and other intimates. | Continue reading
Across categories, shopping ads accounted for 63% of Google search ad clicks in the second quarter of 2019. | Continue reading
As already seen with recipe terms, leader and innovator brands effectively drive users to sites from search by capitalizing on other nonbranded search niches, like tourism or gifting. | Continue reading
From digital skin diagnostics to mobile payment and VR, beauty brands are giving their China stores a high-tech upgrade. | Continue reading
Professional hair brands’ fragmented distribution strategy not only risks resale efforts, but increasingly poses a threat to brands’ paid strategies. | Continue reading
The bankruptcy of the “R” Us stores in late 2017 left a large white space for retailers to enter the youth market, particularly in the toys and baby categories. | Continue reading
Compared to digital experts like Sephora or Nike, electronics brands often miss the mark in guiding the customer down the purchase funnel. | Continue reading
Ulta won over Sephora as Gen Z’s favorite beauty retailer in 2019 for the first time ever. | Continue reading
Though customers may start their discovery process on review sites or even retailers, brand sites still play an important role in providing customers with information that distinguishes one product from another. | Continue reading
Brands should prepare for Amazon Advertising to become even more crowded as competitors increasingly fight to secure top positions against both branded and nonbranded search queries. | Continue reading
Here's how one brand is responding to the popularity of online shopping and rising store rents. | Continue reading
Brands need to wake up to the state of search in the spirits industry. | Continue reading
Merely providing online grocery shopping is the basics; engaging customers for the long-term is for the innovators. | Continue reading
For multicategory leaders like Walmart, specializing in categories with long-tail, high-margin products requires increased inventory selection for greater search visibility. | Continue reading