Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The social media company made this announcement -- and many others -- at F8, its developer conference in San Jose. | Continue reading
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. | Continue reading
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. | Continue reading
Contributor Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. | Continue reading
Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. | Continue reading
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you're not losing time or money. | Continue reading
The move gives marketers the ability to track the buyer journey across all activation points. | Continue reading
Contributor Rohit Gupta predicts the future of in-store interactions which will be enabled by advanced technologies. | Continue reading
There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become e-commerce-enabled. | Continue reading
The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to offer scale, global reach and quality data. | Continue reading
The pilot project, called the adChain Registry, tests the idea of a community curating a list of quality sites, maintained through a miniature token-based economy. | Continue reading
With many in the industry recognizing identity as its own separate martech category, contributor Mike Sands says brands must get up to speed with this central concept. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
"This is the kind of control that we think people should have," said Zuckerberg, after announcing users will be able to clear their browsing history on the site. | Continue reading
The organizations point to Google's requirements that publishers collect consent and assume liability as some of the many issues. | Continue reading
Contributor David Rodnitsky urges agencies and brands to stay alert and aggressive, to avoid being "Blockbustered." | Continue reading
Contributor Joy Hawkins points out that GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it. | Continue reading
Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better. | Continue reading
In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here's how. | Continue reading
With more than half of its ad revenue attributed to video now, Twitter is announcing more than 30 video content deals at this year's NewFronts event. | Continue reading
Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format's potential. | Continue reading
Previously called Promoted Stories, the new Story Ads remain within the app's Discover feed but are now available via auction-based bidding. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The IAB's latest video advertising study finds two-thirds of advertisers will shift budgets from TV to digital. | Continue reading
Join us for 38 sessions, 49 expert speakers, networking, workshops and the Search Engine Land Awards! | Continue reading
Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back. | Continue reading
The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network. | Continue reading
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to customer care. | Continue reading
At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. | Continue reading
The company posted 50 percent ad-revenue growth; 91 percent was mobile. | Continue reading
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. | Continue reading
The new ads will be exclusive to Snapchat's Shows content -- the platform's premium TV-like videos produced by entertainment studios and TV networks. | Continue reading
Up 21% year over year, Twitter's $575 million in advertising earnings is split evenly between its US and international markets. | Continue reading
The bar is getting higher for retailers, and most of them won't clear it. | Continue reading
Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he's of two minds. | Continue reading