This week's podcast looks at how Iceland seems to be on message and on brand no matter where you go. Plus more! | Continue reading
All of these articles about marketing trends in 2017 are all alike. Except this one. Get ready for 5 hard-hitting trends that will make 2017 great again. | Continue reading
Make sure you are nurturing your relationship with current customers and boost the re-purchase stage of your sales funnel | Continue reading
To rebrand or not rebrand, that is the question! As the year draws to a close, it's normal to assess your business but are you really ready to rebrand? | Continue reading
Running WordPress for your business is a great choice. But security can be a problem with WordPress given the size of the community, the nature of open source code and the mistakes people make. I like to say to customers “You will get hacked if you don’t have an ongoing, aggressi … | Continue reading
We're using ActiveCampaign and Contactually at Moondog now. On this podcast, I discuss some of the benefits and reasoning behind our move | Continue reading
To market a school successfully, make sure you stand out with rich content like GIFs, photos or video clips | Continue reading
We're living in "an attention economy" – where businesses are competing to be heard, read or seen. At Moondog, we're doing things about it. Are you? | Continue reading
Rachel Parker, president of Resonance Content, joins the show this week to talk about her new book, one of the best content marketing books I've read. | Continue reading
No matter how busy I am, there are 2 email newsletters I'll drop everything I'm doing so I can read them, every time. How can you get the same result? | Continue reading
Content marketing takes a commitment – even for marketing agencies! In this episode of the podcast, I reflect on the challenges Moondog face. | Continue reading
How do you market juggle running and marketing a business simultaneously? Peter Billingham shares his story and tips | Continue reading
Even if your school posts great blog entries and video, there is no guarantee they will reach your potential customers. Josh Turner explains how PR can help | Continue reading
I mull over the things we learned about web usability and conversion at this year.s Conversion Jam conference in Stockholm | Continue reading
Native Advertising is not something you should ignore if you’re looking to market your business. Here's why. | Continue reading
This is the story of why I decided to delete the previous episode of the Online Marketing podcast | Continue reading
Does your school website attract new students and make them want to apply? We show you how to give a standard school blog a makeover. | Continue reading
No matter what product or service you're marketing. Without buyer personas, semi-fictional outlines of a target customer, you're marketing will fall short. | Continue reading
This post was deleted because Rogue Marketing tried to highjack our site with Snip.ly | Continue reading
In the right hands a company newsletter is a pretty powerful marketing tool. But in Glenda’s hands...they’re a wasted opportunity. (Sorry Glenda) | Continue reading
It's not easy to write and publish an ebook. I talk through the strategy, planning and implementation involved in this podcast | Continue reading
Creating carefully researched and crafted buyer personas are the first step to making your school marketing much more effective. | Continue reading
Buyer personas are an integral step when creating a successful, strategic marketing game plan for your business | Continue reading
Ben Kolp talks on this week's podcast about the strategies B2B can use social media to build relationships and impact their business | Continue reading
Matt Giovanisci from Money Lab visits the show to talk about creativity and the need to try something different to stand out when marketing your business | Continue reading
PR consultant Josh Turner from JT Public Relations comes back for another chat about introducing PR into the marketing & communications mix. | Continue reading
Pinterest is a powerful channel for businesses to build their online reach | Continue reading
Nate Kristy from Automational guests the Moondog marketing podcast to talk email marketing and marketing automation | Continue reading
LinkedIn can be a useful marketing platform. But it doesn't suit every business. | Continue reading
There’s been a lot of talk about Twitter being on the verge of imploding of late. The “Twitter is dead” Choir started to sing in February after data emerged suggesting the social texting service had flatlined: the number of daily tweets had halved compared to 2014; the number of … | Continue reading