Post-Twitter death-match update: Pebble is down. Who’s next?

One would-be Twitter replacement crashes and burns, while an unexpected challenger is sneaking up behind the pack. Uncertain times in the social media world. | Continue reading


@onemanandhisblog.com | 6 months ago

Dispatches from the SEO trenches

A quick round-up of news for those of you battling with Google's ever-shifting algorithm. Are you a Google Entity yet? | Continue reading


@onemanandhisblog.com | 6 months ago

So, blogs are dead are they?

If you want to rank, get yourself a blog, it appears… | Continue reading


@onemanandhisblog.com | 6 months ago

LinkedIn wants to connect with you, news

Plus Meta stitches Threads into Facebook, and Substack works around Musk’s headlines ban. | Continue reading


@onemanandhisblog.com | 6 months ago

Cuttings #10: YouTube is coming for your news

YouTube wants your news videos — and your podcasts (but ad-free). Plus more evidence that we need to get serious about video… again. | Continue reading


@onemanandhisblog.com | 6 months ago

A tale of two emerging social media platforms

Bluesky wants journalists, Threads couldn't give a damn. Should we pay either any attention? | Continue reading


@onemanandhisblog.com | 7 months ago

Cuttings #9: Make money, sack staff

It's the LinkedIn way. Plus more on the verification problems in Gaza and some great podcasts to listen to. | Continue reading


@onemanandhisblog.com | 7 months ago

Cuttings #8: We've made AIs racist

Image AIs love their stereotypes, Snapchat is embeddable, and to nobody's surprise, Elon does something dumb. | Continue reading


@onemanandhisblog.com | 7 months ago

Cuttings #7: Is X throttling your site?

That cheeky scamp Elon is at it again with his traffic throttling ways. Plus ChatGPT can now read news in real time… | Continue reading


@onemanandhisblog.com | 7 months ago

The next stage in human evolution?

If we try to merge machine and man, which will have the upper hand? | Continue reading


@onemanandhisblog.com | 7 months ago

Cuttings #6: Blogging Elephants and Banned Influencers

Plus what could be Elon's strategy for X, and a useful newsletter tool… | Continue reading


@onemanandhisblog.com | 7 months ago

Cuttings #5: Ros Atkins explains my delay

A (delayed) digest of reading about AI, SEO and the problems with newsroom objectivity around the conflict in the Middle East. | Continue reading


@onemanandhisblog.com | 7 months ago

Cuttings #4: Vindicated!

Twitter traffic is not what it's cracked up to be, AI Search will hit harder than people expect — and Mastodon turns out to be a bigger beast than thought. | Continue reading


@onemanandhisblog.com | 7 months ago

Cuttings #3: Social is more than just traffic

Sometimes the journalism world talks as if social media is purely a place to win traffic. This week, we've been reminded that there's far more to it than that…  | Continue reading


@onemanandhisblog.com | 7 months ago

Cuttings #2: the social media diaspora

If you think that one site will replace Twitter or Facebook, I have some bad news. That's not the emerging dynamic… | Continue reading


@onemanandhisblog.com | 7 months ago

Beating the X (Twitter) headline ban

There is a way around X's removal of headlines from links shared on the platform once known as Twitter. But it comes at a price. | Continue reading


@onemanandhisblog.com | 7 months ago

Cuttings #1: One year of Musk Twitter

The return of the daily lunchtime email, but now for paying members only. | Continue reading


@onemanandhisblog.com | 7 months ago

Saving Harvard’s blog history

Harvard closed down its network of blogs, that he;ped define the medium in the early 2000s. But, thankfully, they've been saved for posterity. | Continue reading


@onemanandhisblog.com | 7 months ago

A quick AI reader

Three insightful pieces of AI reading to finish off your week right. | Continue reading


@onemanandhisblog.com | 7 months ago

Images of Hamburg & the Reeperbahn Festival 2023

An annual dose of photography from Hamburg, during the height of the Reeperbahn Festival. | Continue reading


@onemanandhisblog.com | 7 months ago

Building a successful journalism podcast business

Podcasting is becoming big business. But how do you create a viable strategy, make money — and staff up a team? The panel discussed what works — and how. | Continue reading


@onemanandhisblog.com | 8 months ago

Using data to diversify your audience

How can data and AI analysis help you diversify your content, and attract new types of readers? FT Strategies think they have the answer. | Continue reading


@onemanandhisblog.com | 8 months ago

Why DC Thompson is putting communities at the heart of its business

Scottish publisher DC Thompson is rethinking its strategy around communities, becoming both a member of them, but also a source of expertise on them they can sell to others. | Continue reading


@onemanandhisblog.com | 8 months ago

The future of live journalism

What does live coverage of news look like in the third decade of the 21st century? Is liveblogging past its prime? | Continue reading


@onemanandhisblog.com | 8 months ago

Meaningful Audience Growth in the Social Age

With the perception that social and search traffic is on the slide, what should audience teams do now? | Continue reading


@onemanandhisblog.com | 8 months ago

Matt Monahan, Arc XP: what AI means for publishers

An insight into what AI could mean for journalism, from the CMS platform backed by Jeff Bezos and used by the Washington Post. | Continue reading


@onemanandhisblog.com | 8 months ago

Jon Steinberg, Future CEO, on Gen AI and revenue

The new CEO of Future on navgiating stormy economic waters, and how to use AI sensibly. | Continue reading


@onemanandhisblog.com | 8 months ago

The next few years will be a great time for journalism innovation

With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting. | Continue reading


@onemanandhisblog.com | 8 months ago

X on the beach

Twitter is dead, and X has risen, zombie-like from its ashes. Now's the time to review your publication's commitment to the platform. | Continue reading


@onemanandhisblog.com | 9 months ago

Twitter’s decline has birthed a new social ecosystem

There won't be one Twitter killer. Instead, the platform's decline has opened up the world of microblogging. | Continue reading


@onemanandhisblog.com | 10 months ago

22 years of blogging

It’s another anniversary… | Continue reading


@onemanandhisblog.com | 10 months ago

The “Don’t Panic” edition

Stressed by poor Google News traffic? Scared that Apple is coming for your newsletters and AI for your job? Relax. It's not as bad as people claim… | Continue reading


@onemanandhisblog.com | 10 months ago

Threads: first impressions of Meta’s new Twitter competitor

Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention. | Continue reading


@onemanandhisblog.com | 10 months ago

Sell the harder story, don’t just milk the easy one

Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements? | Continue reading


@onemanandhisblog.com | 10 months ago

Learning to live with AI

Generative AI is here to stay. So, the sooner we set some guidelines, and communicate them to the reader, the sooner we can start experimenting. | Continue reading


@onemanandhisblog.com | 11 months ago

Digital News Report 2023: the social challenge for audience growth

2023’s Reuters Institute Digital News Report makes for grim reading. But, for the savvy, audience-centric journalist, there’s opportunity here, too. | Continue reading


@onemanandhisblog.com | 11 months ago

Apple hits email analytics again in iOS17

Apple's stripping another analytics tool from our toolbox with new privacy features in iOS17 | Continue reading


@onemanandhisblog.com | 11 months ago

When hosted newsletter platforms go bad

A bad product update can seriously ruin a newsletter writer’s day. | Continue reading


@onemanandhisblog.com | 11 months ago

Journalism’s polycrisis, explained

While the waters of digital journalism have never been calm, right now we're passing through a storm that will sink some publications — but be the making of others. Here's what's causing that tempest. | Continue reading


@onemanandhisblog.com | 11 months ago

What Apple Vision Pro means for journalism

Everything you need to know about Apple’s new platform and journalism. | Continue reading


@onemanandhisblog.com | 11 months ago

Good AI, Bad AI

In today's roundup: how to get generative AI wrong — and right. New video tools. And… a moderation game…? | Continue reading


@onemanandhisblog.com | 12 months ago

This is how the future media ecosystem will look

The death of Buzzfeed News and the bankrupty of Vice make it clear how the new media ecosystem is developing: it's surprisingly… nautical? | Continue reading


@onemanandhisblog.com | 1 year ago

Don’t write off social journalism yet

Buzzfeed News and Vice crashing and burning has led to another wave of doomsaying about the future of journalism and social media. Let’s get some nuance back in the discussion… | Continue reading


@onemanandhisblog.com | 1 year ago

RIP Dooce

The queen of mummy boggers, the first influencer… Call her what you will, the tragic loss of Heather Armstrong means that one of the web's true pioneers is gone. | Continue reading


@onemanandhisblog.com | 1 year ago

Why you shouldn’t worry about AI-powered search — yet.

Hundreds of thousands of words have been spent describing a new era of search that nobody undersands just yet. Let me add to them by explaining why you shouldn't worry just yet. | Continue reading


@onemanandhisblog.com | 1 year ago

Blue sky thinking about emerging social platforms

There's a whole new wave of social media emerging. Do you need to be there now? | Continue reading


@onemanandhisblog.com | 1 year ago

Monday Reading: get elders off TV and journalists off Twitter

Five useful reads, lovingly sifted from the cesspit we call the interwebs. | Continue reading


@onemanandhisblog.com | 1 year ago

Media’s no good, very bad week

More proof that VC funding and journalism are poor bedfellows — and that you should never trust a social media platform. | Continue reading


@onemanandhisblog.com | 1 year ago