The Price of Discipline

“I hate tennis.”  This is the opening message of Andre Agassi’s biography, Open . Agassi was the son of a tyrannical father who cared for little beyond creating a tennis champion out of his little boy. Steered by his father’s heavy hand, and often against his will, A … | Continue reading


@perell.com | 4 years ago

Focus on One Big Idea

We live in the age of Performative Reading. Consuming as many books as possible has become a competitive sport for knowledge workers who want to show off their intellectual curiosity. To do so, they race through books like they’re collecting mushrooms in Super Mario Kart.  … | Continue reading


@perell.com | 4 years ago

Write Pseudonymously

Pseudonyms are coming back. The most interesting articles I read and Twitter accounts I follow are increasingly penned by pseudonymous authors. People like Jesse Livermore , Modest Proposal , and The Stoic Emperor can avoid ridicule and pursue unpopular ideas because they a … | Continue reading


@perell.com | 4 years ago

Principles of Company Building

Here’s a list of 20 values I’m going to remember as I build Write of Passage . | Continue reading


@perell.com | 4 years ago

Why is College so Expensive?

44 million Americans collectively owe $1.5 trillion in student debt, a 457% increase since 2003.  Since 1991, tuition has increased by more than 300%, according to the US Department of Labor’s “tuition and school fees” component of the Consumer Price Index. Tuition isn’t ri … | Continue reading


@perell.com | 4 years ago

What's Gone Wrong in Schooling?

Written by Mason Hartman | Continue reading


@perell.com | 4 years ago

News in the Age of Abundance

The news is just like cereal.  Even though cereal is now viewed as over-processed and sugary, it was once viewed as a health food. Americans heard about the health benefits of cereal and ramped up their consumption. From the beginning, companies made heavy investments in ad … | Continue reading


@perell.com | 4 years ago

Rethinking hybrid human-AI systems

Written by Jessy Lin | Continue reading


@perell.com | 4 years ago

What Is the Point of Universal Basic Income?

Written by Oshan Jarow | Continue reading


@perell.com | 4 years ago

The Social Media Trap

This essay was originally shared in my weekly Monday Musings Newsletter . | Continue reading


@perell.com | 4 years ago

What Should You Work On

People aren't deliberate enough about choosing what to work on. To paraphrase the words of  John O'Donohue , we are blind to the complacency that passes for ambition in modern society. Too many of our smartest minds are working on trivial tasks and spending their time in c … | Continue reading


@perell.com | 4 years ago

Coolest Things I Learned in 2019

I write a weekly email called the Monday Musings . The most popular part of the newsletter is a section called “Coolest Things I Learned This Week.” Subscribe here if you want to see ideas like this every week. It’s fun and eclectic, interesting and intriguing. This is a … | Continue reading


@perell.com | 4 years ago

Thoughts on San Francisco

San Francisco is a city of contradictions. From a sociological perspective, you won’t find a more interesting city to study. I grew up in San Francisco, but rarely spent time in the areas I visit when I return to the city. I grew up in neighborhoods like the Marina, the Presidi … | Continue reading


@perell.com | 4 years ago

Algorithmic Blindspots

Algorithms distort the world. They can trap us in local maxima, and restrict the kind of random serendipity that makes our personalities liquid. On Tuesday, I had lunch with a friend who invests in artificial intelligence startups. To my surprise, he doesn't use any algorithms … | Continue reading


@perell.com | 4 years ago

Boeing Engineers Lost Control of the Company

When an airplane falls out of the sky, everybody stops. Families cry. Friends grieve. Journalists race to the scene. And all of us turn to the news.  Airplane crashes capture an outsized share of attention. Even though they represent a small fraction of transportation-relat … | Continue reading


@perell.com | 4 years ago

Peter Thiel: Uncommon Knowledge

Here are the quotes that stuck out from Peter Thiel’s interview with Peter Robinson on Uncommon Knowledge . I’ve organized the quotes into discrete sections. And at times, I paraphrased Peter for the sake of clarity. Unless otherwise noted, everything below is a quote from T … | Continue reading


@perell.com | 4 years ago

Peter Thiel's Religion

"I am the Lord your God.” — 1st Commandment Human culture began with a murder. And that murder was fueled by a rage so strong that it’s the secret origin of all religious and political institutions.  In The Bible , The Cain and Abel story is the first act of life after t … | Continue reading


@perell.com | 4 years ago

The Amazon Arbitrage

“Grand strategy is the art of looking beyond the present battle and calculating ahead. It requires that you focus on your ultimate goal and plot to reach it.” — Robert Greene, The 33 Strategies of War | Continue reading


@perell.com | 4 years ago

Daniel Gross: Dreams and Determination [audio]

Listen Here: iTunes | Overcast Subscribe to my Monday Musings Newsletter to Keep Up with the Podcast | Continue reading


@perell.com | 4 years ago

Learn Like an Athlete

LeBron James didn’t always have thick calves, a raging six-pack, and arms like the Incredible Hulk. Ask LeBron about his off-season training regimen, and he’ll share a detailed run-down of his workout plan and on-the-court practice routine. When he entered the NBA, LeBron wasn’t … | Continue reading


@perell.com | 4 years ago

The Paradox of Ambition

In Silicon Valley, ambition matters more than financial success. The interestingness of your ideas matters more than the size of your bank account. The culture is built to support companies and entrepreneurs who want to pursue moonshot ideas. Silicon Valley culture is a perspec … | Continue reading


@perell.com | 4 years ago

The Go-for-It-Window

Technology advances faster than social norms. Large gaps between accelerating technologies and stagnating social norms create lucrative opportunities. But these opportunities are only available for a limited time. In that moment, people can capitalize on the difference between … | Continue reading


@perell.com | 4 years ago

Why Maps Lie to You

Maps don’t have to be accurate. In fact, many of the best maps are  inaccurate.  On purpose.  Every map serves a goal. Sailors use maps to navigate the distant seas, pilots use maps to navigate the expansive skies, and drivers use maps to navigate the winding pave … | Continue reading


@perell.com | 5 years ago

How to Maximize Serendipity

“The real enemy is the man who tries to mold the human spirit so that it will not dare to spread its wings." - Abraham Flexner | Continue reading


@perell.com | 5 years ago

The Guide to Writing Online

Writing online is the fastest way to accelerate your career. It’s the best way to learn faster, build your resume, and find peers and collaborators who can create job and business opportunities for you. Content builds on itself. It multiplies and compounds. Day and night, yo … | Continue reading


@perell.com | 5 years ago

I Choose What to Read

"Reading books is the real-life version of collecting mushrooms in Super Mario.” — Some random guy on Twitter Reading is a cheat code. Improving what you consume is the fastest way to accelerate your pace of progress.  Time is scarce, so you can’t read everything. Y … | Continue reading


@perell.com | 5 years ago

When Netflix Shows Go Viral

Netflix has a new superpower: manufacturing virality. In the past two months, Netflix has launched four viral hits:  Bird Box ,  Fyre, You,  and  Tidying Up with Marie Kondo.  Each release has a different takeaway. Together, they illustrate Netflix’s in | Continue reading


@perell.com | 5 years ago

The Pivot to Owned Commerce

First, the pivot to video. Then, the pivot to podcasting. Now, the pivot to subscription. What’s happening? Media companies are struggling. They’re missing revenue targets and laying off employees. Cash is drying up. Runways are shrinking. Mic raised $60 million and gr … | Continue reading


@perell.com | 5 years ago

I Choose to Read

"Reading books is the real-life version of collecting mushrooms in Super Mario.” — Some random guy on Twitter Reading is a cheat code. Improving what you consume is the fastest way to accelerate your pace of progress.  Time is scarce, so you can’t read everything. Y … | Continue reading


@perell.com | 5 years ago

How to Maximize Serendipity

“The real enemy is the man who tries to mold the human spirit so that it will not dare to spread its wings." - Abraham Flexner | Continue reading


@perell.com | 5 years ago

Coolest Things I Learned in 2018

 I write a weekly email called the Monday Musings. The most popular part of the newsletter is a section called “Coolest Things I Learned This Week.” It’s fun and eclectic, interesting and intriguing. This is a collection of the most popular insights I shared in 2018. Not … | Continue reading


@perell.com | 5 years ago

David Perell's Links Page

Writer. Host of the North Star podcast. David Perell blog. Exploring the future of media and technology. Podcast guests include Neil deGrasse Tyson, Seth Godin, and Tyler Cowen. | Continue reading


@perell.com | 5 years ago

The Customer Acquisition Pricing Parade

The future of holding companies will be built around audiences, not industries. Today, many of the biggest direct to consumer (DTC) and digitally native vertical brands (DNVBs) battle for the same affluent urban Millennials. Silicon Valley marches to the beat of three words: Gr … | Continue reading


@perell.com | 5 years ago

Naked Brands (2017)

It’s 10 am. An entire block in New York City’s NOLITA district is shut down. The streets are closed and cops are everywhere. Social media celebrity, Logan Paul, has opened up a pop-up shop at the corner of Mulberry and Kenmare. Eager fans have feverishly interacted with Logan Pa … | Continue reading


@perell.com | 5 years ago

The Never Ending Now

Instagram. Snapchat. Twitter. Facebook. You name it. We live in a “Never-Ending Now.” A story for you: Earlier this year, I attended a comedy show at  The Stand  with a handful of digital natives (my term for the post-millennial generation). The comedy club was across … | Continue reading


@perell.com | 5 years ago

Mastering the Media: The Secrets of Robert Moses

“His achievements are on the level not of any Roman emperor but of Rome, and not so much of any generation but of entire civilizations.” — Ryan Holliday | Continue reading


@perell.com | 5 years ago

Writing Secrets from the World's Best Biographer

“Everything I’ve been writing is bullshit.” — Robert Caro Robert Caro’s is the world’s greatest biographer. Like a treasure chest, his works are a window into a whole new world. The Power Broker, written by Robert Caro is a first-rate examination of the political forces th … | Continue reading


@perell.com | 5 years ago

YC's Daniel Gross: “Everything in life is some form of a video game”

Listen Here: iTunes | Overcast Subscribe to my Monday Musings Newsletter to Keep Up with the Podcast | Continue reading


@perell.com | 5 years ago

Austen Allred: The Future of Education

Listen Here: iTunes | Overcast | PlayerFM Click Here to Keep Up With the North Star Podcast | Continue reading


@perell.com | 5 years ago

The Algorithmic Trap

I’m in San Sebastián, Spain, but I could really be anywhere. I’ve flown halfway across the world, but from inside this coffee shop, I can’t tell what country I’m in.  They say that travel allows you to see different ways of living, but that’s definitely not what I’m doing … | Continue reading


@perell.com | 5 years ago

Devon Zuegel on Cities as Superpowers, Writing, Theories on Flaking

Listen Here: iTunes | Overcast | PlayerFM Keep Up with the North Star Podcast Here | Continue reading


@perell.com | 5 years ago

How to Maximize Creativity

“Your mind will take the shape of what you frequently hold in thought, for the human spirit is colored by such impressions.” – Marcus Aurelius Creativity moves the world. Creativity can’t be created directly, but it can be cultivated. As we soak up wisdom and engage in new exp … | Continue reading


@perell.com | 5 years ago

The story of Singapore (2018)

Singapore has leaped from third-world to first in just 53 years. When Lee Kuan Yew took over the country as the nation’s first Prime Minister in 1965, Singapore's per capita GDP was about $400 a year, similar to Mexico and South Africa. Today, Singapore has a per capita GDP of a … | Continue reading


@perell.com | 5 years ago

How to Maximize Serendipity

“The real enemy is the man who tries to mold the human spirit so that it will not dare to spread its wings." - Abraham Flexner | Continue reading


@perell.com | 5 years ago