Don't ask "how much content do I need?" That's the wrong question. Ask "How do I produce content forever?" That's the right content marketing question. | Continue reading
Learn how to setup AdWords Remarketing Campaigns. Remarketing campaigns offer advertisers an additional tactic to drive high-value visitors back to their website in an effort to grow their business. | Continue reading
Read on to learn more about the Google Analytics dashboard every AdWords marketer needs to know about. | Continue reading
Intuition and gut feeling can mislead you. Stick with these can't-miss tips for low budget PPC ads. | Continue reading
Follow these six simple recommendations and set yourself up to start writing great PPC ad copy today. | Continue reading
Introducing, Adaptive Reuse for Experience Design and Development! Go behind-the-scenes with Blake Scott as he discusses the adaptive reuse of portent.com. | Continue reading
Note: If you don’t know what D&D (Dungeons and Dragons) is, you should probably leave. Avoid eye contact with this blog post. Step away slowly but do not run. Click the back button. For a DM (Dungeon Master—see the warning above), marketing’s a pretty good gig. You get to write. … | Continue reading
Make your blog posts - actually, ALL content - better by following 14 simple tips requiring only very basic HTML skills (at most). | Continue reading
Why does page speed matter? A senior developer looks at UX, SEO, and why Google's PageSpeed Insights tool comes up tragically short | Continue reading
If you can’t execute, you aren’t a digital marketer. At least not yet. | Continue reading
WordPress has the potential to be blazing fast when you take the time to set it up right and optimize. Portent's many nerds show you how. | Continue reading
The Ultimate Guide to Site Speed: A Brief Glossary | Continue reading
A list of tools for improving site speed, from diagnosis, to execution, to monitoring. | Continue reading
A detailed walkthrough of advanced site speed optimization strategies and tactics. | Continue reading
If you're considering a serious effort to improve user experience, this intermediate guide to site speed provides inspiration and DIY assistance. | Continue reading
Michael Wiegand talks about integrating analytics and CRM platforms on Day 1 of SMX West 2016. Learn the step-by-step process from Portent. | Continue reading
Google recently announced it is eliminating text ad impressions on the right-hand side of its results pages. Previously, upwards of 10 or 11 total ads were eligible to show on the first results page with a majority showing up on the right-hand side. Going forward, there will now … | Continue reading
I’m a big fan of yard sales. Mostly because I’m a big fan of stuff; especially cheap stuff that barely works. Here's what holding my own yard sale taught me about marketing. | Continue reading