How do you turn downtime into a global event? | Continue reading
'Crap: Why The Biggest Threat To Content Marketing Is Content Marketing' is 5 years old. Four million views later, here's what we learned about content. | Continue reading
B2B marketing is swinging towards the plumbing of martech at the expense of the pursuasive power of content. It's time to rebalance that. | Continue reading
B2B marketers love to cast the widest nets possible. That's a huge mistake. Focusing entirely on ideal prospects will grow the business faster. Here's why. | Continue reading
B2B programmatic advertising is hot. Because it works. Meet our sister agency, Encore Digital Media. They do B2B programmatic right. | Continue reading
The Internet has slammed the latest Dove Real Beauty idea: bottles with different 'body shapes'. But did they really get it so wrong? Or is branding changing? | Continue reading
Velocity String™ is a new content format for content marketing. Unlike print-centric ebooks, PDFs and whitepapers, String is digital native – and very cool! | Continue reading
Marketers are always chasing Revenue, the so-called 'mother of all metrics'. That's a mistake and it distorts your strategy. Here's how to fix that. | Continue reading
Next 15, the digital communications group, has acquired Velocity, the London- and New York-based B2B tech marketing agency. Woo-hoo! | Continue reading
Every piece of content is first a performance. So let's learn from the best performers on the planet: TED Talk speakers. Here are some important lessons. | Continue reading
London-based B2B marketing agency Velocity Partners opens its second office in New York City after winning Content Marketing Agency of the Year 2016. | Continue reading
Two ads just went viral: Pepsi's Kendall Jenner fiasco and Heineken's 'World's Apart' experiment. One flopped. One soared. But are they really so different? | Continue reading
Content marketing conferences are everywhere. It's tempting to sit them out. Here's why you really shouldn't. | Continue reading
Airbnb is in the content business in a big way. Their City Guides are a perfect example of content marketing done right. Here's what you can steal... | Continue reading
Marketers have discovered the power of Insane Honesty, taking your worst attributes and putting them in the spotlight. Counter-intuitive. But effective. | Continue reading
Great B2B marketing takes cojones. So why the hell are we so conservative as marketers? | Continue reading
Managing your audience's expectations is the second most important factor in content marketing success. Or is that over-promise? | Continue reading
Our version of innovation starts with not knowing what we're doing – and that's a good thing. | Continue reading
How we can use VR in B2B marketing | Continue reading
Practice content flexibility to unlock latent value from what you've already got with a stream of new campaigns. It's Lego for B2B marketing | Continue reading
What do you do when your content marketing fails to resonate with your audience? Ask your audience why. (We did -- and learned some tough lessons). | Continue reading
Clients always ask us about using benchmarks in their content marketing metrics. People seem to love them – and we can see why. But don't get carried away | Continue reading
Marketing innovative B2B technology is hard. Marketing it when you're also selling the incumbent tech is harder. Here's a look at why it's difficult and what to do about it. | Continue reading
Great writers are all different -- but they all start with respect for their readers. Here are Christopher Hitchens and George Saunders on just that point. | Continue reading
A new content format is a powerful thing. But sometimes marketers overlook a great format with lots of advantages: the long-ass, multi-media web page. Here's why we think you should be doing more of them. | Continue reading
In B2B tech content marketing, you spend a lot of time championing a vision. Sometimes, that's a bad thing. | Continue reading
Read about the difference between writing and B2B copywriting and find out why honing your B2B abilities will make you an all-round better writer. | Continue reading
You'd think marketers would be great at telling people what they do and why it matters. Here's why we aren't. | Continue reading
Playing the numbers game improves content marketing accountability to reach more prospects and customers than ever before | Continue reading
Velocity, the London-based B2B content marketing agency won the Content Marketing Institute's Marketing Agency of the Year Award 2016! | Continue reading
Content Marketing World is always a mirror of the entire industry. Here are my two big trends, plus some random highlights. | Continue reading
The (kinda) TRUE story of the birth of B2B performance marketing and the SCIENCE of B2B content marketing -- told through archive footage & funny voices. | Continue reading
"We're gonna go after SMBs" sounds like a clear strategy. But it masks a whole lot of ambiguity. Here's why SMB marketing is so hard and how to get it right. | Continue reading
Marketing myopia is a classic business challenge. But as content marketers, have we found a satisfactory answer to the big question it raises? | Continue reading
One magic word can improve every business document you ever write. The word is 'Goals' and failing to express them up-front is a top cause of failure. | Continue reading
Whiteboard Friday is a B2B content marketing juggernaut: the most successful, longest-running video content series I know. Here's how it works. | Continue reading
Really great B2B copywriting is rare -- because inside every great writer lives 15 awful ones. These are the kinds of copywriters we reject. | Continue reading
A review of The Marketing Data Lake, a new book about a revolutionary approach to big data marketing and total accountability. | Continue reading
Why data fragmentation is the most pressing challenge facing every B2B marketing team right now. | Continue reading
B2B content marketing analytics are still emerging. What's stopping you from leading the charge to better, more creative content | Continue reading
There's a hell of a lot more to B2B writing than meets the eye. | Continue reading
Marketing automation is a progressive B2B marketer's friend. But treat it as a sprint and you might never see the finish line | Continue reading
What can content marketers learn from Paths of Flight, the amazing video from GE Aviation? Lots and lots, actually. | Continue reading
For great creative, standard translation is bad. A heartfelt plea to give a shit and cough up that little bit extra for a proper transcreation job. | Continue reading
The walls between the customer-facing disciplines are falling. And it's a really, really good thing. Here's what Convergence looks like and how to drive it. | Continue reading
The world needs young people to pursue careers in science, technology and engineering – but we also need a new generation of storytellers . . . | Continue reading
One of the b2b content marketing world's most influential influencers discusses influence and shares his shocking story of pre-influence existence. | Continue reading
The role of the planner or content strategist has changed a lot since the days of Mad Men. Here are four key skills for today's B2B planner. | Continue reading