What I’d say to me back then – Zendesk SVP Global Marketing, Prelini Udayan-Chiechi, on hiring a team to win the ‘Champions League’ of technology


It’s not about choosing the first man that puts his hand up, but seeking out the quiet women. | Continue reading


@diginomica.com | 1 year ago

Holland & Barrett reaps healthy rewards from pivot to modern data management with AWS

AWS Redshift is at the heart of Holland & Barrett’s customized version of a new modern data management platform | Continue reading


@diginomica.com | 1 year ago

President Biden lays out plans for implementing US National Cybersecurity Strategy

A new implementation plan published by the White House is being described as a ‘living document’ that will take into account current and ongoing cybersecurity threats. | Continue reading


@diginomica.com | 1 year ago

E-commerce isn't a bargain insists B&M, even as Poundland steps up its online game

Physical is the future for bargain retail, according to B&M's CEO. Someone needs to tell that to Poundland then... | Continue reading


@diginomica.com | 1 year ago

The 'creepifacation' of gamification - a killer app for generative AI to tackle the problem?

Encroaching gamifaction is a blight on modern living that needs to be addressed. | Continue reading


@diginomica.com | 1 year ago

User-driven AI automation - a path to efficiency and job satisfaction

The transformatve power of AI and automation goes far beyond technology - business users play a vital role. Acumatica's Doug Johnson explores the emergence of business process experts, and the different levels of AI-driven automation. | Continue reading


@diginomica.com | 1 year ago

PagerDuty CEO - ‘With generative AI, we will go slow to go fast’

Jenn Tejada, PagerDuty CEO, believes that generative AI will disrupt entire value chains, but says that it’s still early days and ensuring trust is critical. | Continue reading


@diginomica.com | 1 year ago

"Not just another pane of glass" - TIBCO's no pain roadmap for large enterprise customer needs

A look at TIBCO's plans for enterprise 'glazing'... | Continue reading


@diginomica.com | 1 year ago

Why blockchain is BS - calling out the crypto-mania!

It's time to take a stand - blockchain needs to be seen for it is. | Continue reading


@diginomica.com | 1 year ago

Workday EMEA President Angelique de Vries on its quest for growth in Europe

Workday is looking to increase its market share outside of the US. We spoke to EMEA President Angelique de Vries-Schipperijn about the state of play in Europe. | Continue reading


@diginomica.com | 1 year ago

The NHS has 86 live AI projects, says NHS England AI Director

The National Health Service (NHS) potentially has an AI advantage compared to private healthcare organizations, given its national scale. But there are plenty of risks to consider too. | Continue reading


@diginomica.com | 1 year ago

UK Parliament calls for evidence as it launches large language models investigation

The second chamber of UK Parliament - the House of Lords - seeks to gain a better understanding of how large language models will develop over the next one to three years. | Continue reading


@diginomica.com | 1 year ago

UK leads the G20 on ease of cross-border data flows, but there's still work to be done to facilitate a global digital economy

The latest Data Beyond Borders report from Salesforce paints an interesting picture of progress in some areas. | Continue reading


@diginomica.com | 1 year ago

Thomson Reuters - transitioning to a centralized data repository

The news and information specialist is using Snowflake technology to support its long-term data strategy, which also includes increased use of AI. | Continue reading


@diginomica.com | 1 year ago

Enterprise hits and misses - generative AI wants to take your job, but will it? Edge computing has traction, and (almost) nobody likes Meta's Threads

This week - generative AI is coming for your job - or is it? Fresh data sharpens the enterprise AI pursuit. Informed Buyers look for new sources of influence, while edge computing may have more customer attention than AI. In the whiffs, a loving tribute to Meta's Threads. | Continue reading


@diginomica.com | 1 year ago

Morgan Motor Company trades up to IFS Cloud

Morgan Motor Company recently updated its longstanding on-premise IFS system to IFS Cloud, and sees better information flows, improved ESG monitoring and greater adaptability to change as key benefits. | Continue reading


@diginomica.com | 1 year ago

The topology for team flow

Experian, Fidelity and JP Morgan are amongst the organisations finding development flow with Team Topologies | Continue reading


@diginomica.com | 1 year ago

Holy Writ - the Vatican and Silicon Valley collaborate on applied ethics

An initiative to spark discussions and practical ethical frameworks that can apply across religious, business, and cultural boundaries. | Continue reading


@diginomica.com | 1 year ago

Generative AI and your job - where will you end up?

Although the ChatGPT debate is currently focused on whether white collar jobs will be destroyed or not, ironically one of the key reasons for adoption is labor shortages. | Continue reading


@diginomica.com | 1 year ago

Capgemini Research Institute - generative AI tops boardroom agendas, but sustainability is a concern

A new global survey from Capgemini Research Institute provides some interesting insights into how executives, industries and enterprise functions are thinking about their approach to generative AI. | Continue reading


@diginomica.com | 1 year ago

Better data is Marviva's hook for more sustainable fishing in the Eastern Tropical Pacific

In the biodiverse region of the Eastern Tropical Pacific, non-profit MarViva is working with systems integrator Hakkoda to better track and certify sustainable fishing practices. | Continue reading


@diginomica.com | 1 year ago

London's Natural History Museum puts on display of urban nature with AWS

Cloud-based data system offers a consistent platform for all the museum’s natural history, science and education | Continue reading


@diginomica.com | 1 year ago

Mulesoft CEO Brent Hayward - orchestrating enablement of the business versus narrowing the developer bottleneck

The technology – AI, no code apps development, APIs etc – now exists to allow users who understand and work with a business process to modify and update it themselves, supported by semi-automated tools that handle the technology and free them to implement what is needed. | Continue reading


@diginomica.com | 1 year ago

Samsara’s AI lead talks risks, use cases, and explains why LLMs aren’t a silver bullet

Evan Welbourne, Samsara’s AI and machine learning chief, gives a measured view of the reality of AI across connected operations. The key is focusing on customer need. | Continue reading


@diginomica.com | 1 year ago

Green Cargo CIO avoids being shunted into legacy sidings

Delayed replacement of ERP and mainframe enables Swedish rail freight firm Green Cargo to deliver digitization express | Continue reading


@diginomica.com | 1 year ago

Enterprise hits and misses - enterprise AI adoption gets quantified, IBM acquires Apptio, and Twitter flirts with self-defeat again

This week - leading enterprise software vendors reveal fresh AI data - but where do we stand on generative AI adoption? IBM acquires Apptio, Anaplan endures layoffs, digital transformation gets (re)constructed, and Twitter does its best to defeat itself. | Continue reading


@diginomica.com | 1 year ago

The Folio Society turns over a new leaf with NetSuite

When The Folio Society replaced a landscape of ageing, disconnected systems with NetSuite, the impact was immediate, bringing unexpected transparency across the business. | Continue reading


@diginomica.com | 1 year ago

Snowflake Summit - how London Stock Exchange Group gets Investment Managers the data they need

Customers of the group’s data business Refinitiv can run finance information in their Snowflake implementation – and the company is pushing data to the wider marketplace too. | Continue reading


@diginomica.com | 1 year ago

Experts warn that absence of human error in autonomous war weapons “is a myth”

AI and autonomous weapons experts giving evidence to a Parliamentary Committee refute the idea that humans can be taken out of decision making processes at war. | Continue reading


@diginomica.com | 1 year ago

Salesforce EVP of Product Patrick Stokes on intentional enterprise friction, 'prompt engineering' and the rise of the Chief AI Officer

As a technologist, Patrick Stokes would love generative AI to be something that organizations can just pick up and go with. But it's not that simple... | Continue reading


@diginomica.com | 1 year ago

All in for generative AI, but organizational jitters remain - Workday and Salesforce research airs the opportunities and the challenges

Everyone's up for a lot of generative AI, right? Well, yes, but we're also pretty nervous despite the hype cycle... | Continue reading


@diginomica.com | 1 year ago

G2 Software Buyer Behavior Study - Informed Buyers want AI and quick ROI, which might mean more Shadow IT...

Buyers are so keen on generative AI that they're ready to side step things that slow them down...like corporate security! Ouch! | Continue reading


@diginomica.com | 1 year ago

How data is winning the race to improve cycling and active travel

Bike data justifies investments, health benefits and culture change for UK local authorities | Continue reading


@diginomica.com | 1 year ago

Report - NHS England should ditch pay scales for digital specialists and address past tech mistakes

MPs on the Health and Social Care Committee say that there is reason for optimism in the government’s approach to digital change across the NHS, but significant fixes are needed to embed it. | Continue reading


@diginomica.com | 1 year ago

London calling! Salesforce UKI CEO Zahra Bahrololoumi on AI, new buying cycles and what to spend $4 billion on

Why the UK remains a priority market for Salesforce - and how AI is powering a whole new buying cycle... | Continue reading


@diginomica.com | 1 year ago

Snowflake Summit - CrossFit beefs up its business users with a toned approach to data

Rather than unconnected data held in a range of systems, the company has all the information it needs in one place. | Continue reading


@diginomica.com | 1 year ago

Heathrow flies high with Salesforce for data, marketing, retail and CX

Heathrow has spent recent years on a major transformation flight path with Salesforce. | Continue reading


@diginomica.com | 1 year ago

No, Prime Minister! The UK digital exclusion crisis is getting worse - and no-one in government seems to be in charge!

The UK Government talks a good story around building a digital economy, but the harsh reality is that more and more people are excluded due to lack of skills. A new House of Lords report doesn't pull its punches. | Continue reading


@diginomica.com | 1 year ago

EU reaches agreement on Data Act - new rules for industrial data use forthcoming

The EU hopes that the Data Act will unlock the potential of industrial data across the trading bloc, with a keen focus on data sharing. | Continue reading


@diginomica.com | 1 year ago

PTC's pop-up Metaverse - no goggles required!

The PTC idea of a pop-up Metaverse is key to incremental digital transformation. | Continue reading


@diginomica.com | 1 year ago

John Lewis Partnership bakes in analytics insight with Tableau

Self-serve tool gives partners the insights to make the right calls. | Continue reading


@diginomica.com | 1 year ago

Snowflake Summit -why founder Benoît Dageville was disappointed by the rise of ChatGPT

Snowflake co-founder says the tech company wants to help its users exploit AI. | Continue reading


@diginomica.com | 1 year ago

Why no one should be saying ‘back’ or ‘to normal’

As generative AI and sustainability priorities loom, the only way is forward, insists Peter Coffee of Salesforce. | Continue reading


@diginomica.com | 1 year ago

Kinexions 23 – bringing order to complexity

The Kinaxis Kinexions 23 show was an exercise in contrasts. Some of the world’s largest and most complex companies not only attended but even discussed how they’re making more sense (and better business and ESG decisions) out of their multi-faceted supply chains, production plans … | Continue reading


@diginomica.com | 1 year ago

Pride Month - why LGBTQIA+ tech workers still need more than just a poster on the wall once a year

Two out of five LGBTQ tech employees say they have witnessed homophobic discrimination and harassment at work, rising to 50% among some of the large employers. As Pride Month 2023 draws to a close, what can be done to tackle this? | Continue reading


@diginomica.com | 1 year ago

Snowflake Summit 2023 - Snowflake embraces generative AI to help customers create new value from data

The company has announced a flurry of new products for its Data Cloud, including a focus on LLMs, app stores and containers. | Continue reading


@diginomica.com | 1 year ago

HR and AI - how pharma firm Moderna prescribes an holistic approach to AI

Being a digital-first organization from the get-go has helped Moderna experiment with AI tech. | Continue reading


@diginomica.com | 1 year ago

Superior customer mobile experience relies on intelligent behavior analytic solutions - here's why

The mobile mindset - Jack Schneider, Heap Product Manager, explains why businesses need the full perspective of user behavior on different channels and devices to understand and leverage the customer journey. | Continue reading


@diginomica.com | 1 year ago