You don't get fired from buying from IBM, but do you really understand what it stands for? The firm's UK CEO provides some insight

IBM's taken a lead in so many areas of tech, but today it doesn't seem to grab the public attention that younger rivals do. | Continue reading


@diginomica.com | 1 year ago

Freddy takes center stage as Freshworks makes its generative AI pitch

Freddy has been around for some time, but is now front and center for Freshworks. | Continue reading


@diginomica.com | 1 year ago

ThoughtSpot’s $200m Mode Analytics acquisition - step one to being ‘massive’ says CEO

ThoughtSpot CEO’s Sudheesh Nair is bullish as he plans an end-to-end BI platform for every size of customer | Continue reading


@diginomica.com | 1 year ago

HR and AI - how Mastercard credits AI as an enabling technology, delivered with due governance

Mastercard is using it to take the drudgery out of working life, and to retrain and retain valuable staff. Chief People Officer Michael Fraccaro expains how. | Continue reading


@diginomica.com | 1 year ago

How Phrasee’s new content engine incorporates LLMs, but maintains control

A deep dive into Phrasee's latest generative AI innovation. | Continue reading


@diginomica.com | 1 year ago

World’s largest flooring manufacturer u-turns on investment decision and replaces six month old system with Samsara

Mohawk Industries had invested in a system to monitor its fleet of trucks delivering flooring across North America, but quickly decided that it needed another option - opting for Samsara. | Continue reading


@diginomica.com | 1 year ago

UK should not seek to develop its own quantum standards, says policy conference

A Westminster policy eForum on quantum technologies urged the UK to get actively involved with international standards, rather than sit on the sidelines talking about leadership | Continue reading


@diginomica.com | 1 year ago

HR and AI - the changing nature of human resources, according to Josh Bersin

AI needs to be top of the HR agenda, says Bersin. | Continue reading


@diginomica.com | 1 year ago

UK business flocks to AI, but is the government’s soft-touch approach to regulation wise in the long run?

We spoke to Hadi Moussa, Managing Director of EMEA at online learning platform Coursera, about how UK business leaders are responding to the growing prevalence of AI, and how regulatory bodies ought to respond to protect investment as well as workers. | Continue reading


@diginomica.com | 1 year ago

Why you need a global blueprint for service data

Asset data is already delivering intelligent insights on customers and machines. Joe Kenny of ServiceMax looks at how to take advantage of this opportunity to really transform around customer needs. | Continue reading


@diginomica.com | 1 year ago

Trouble ahead for the services sector as lower than expected small deal sales cast a pall over Accenture's forecasts

CEO Julie Sweet can still point to large scale transformation programs underway and new opportunities for growth, but Q3 numbers were a mixed bag. | Continue reading


@diginomica.com | 1 year ago

"Brutal, but welcome to my world" - how Aston Martin Formula One's CIO meets her challenge with data, cloud and chocolate

How NetApp’s helping the Aston Martin Aramco Cognizant Formula One Team. | Continue reading


@diginomica.com | 1 year ago

Women in tech - how to banish imposter syndrome and get comfortable with self-promotion

Advice from three women leaders in tech at Contentsquare's Circle CX London event. | Continue reading


@diginomica.com | 1 year ago

CEO Sanjit Biswas on Samsara’s evolution - ‘we are there, we are the system of record for physical operations’

From a technological standpoint, Biswas believes Samsara is in a position to be the system of record for complex physical operations. The focus is now on adoption and growth. | Continue reading


@diginomica.com | 1 year ago

Zendesk extends into CX workforce management with Tymeshift acquisition

CX vendor Zendesk announces its acquisition of Tymeshift, bringing platform-native, multi-channel workforce management into its product set. | Continue reading


@diginomica.com | 1 year ago

Zuora Subscribed - how the New York Times plans to go from 10 million to 15 million paid subscribers by 2027

As a longstanding Zuora customer, the New York Times is a strong proof point exemplar of how to operate in a Subscription Economy. | Continue reading


@diginomica.com | 1 year ago

Heineken brews up 'democratic' knowledge management

The multi-national brewer is using Stravito’s enterprise insights platform to ensure everyone in the organisation has easy access to the data they need. | Continue reading


@diginomica.com | 1 year ago

Why technologists must recognize the cultural barriers to autonomous transport


A techUK event talked up the opportunities of connected and automated vehicles, but, once again, failed to address the technology’s cultural and psychological aspects. | Continue reading


@diginomica.com | 1 year ago

Virgin Media Ireland adopts Pega to rethink service experience for both customers and employees

One of Ireland’s largest telco providers, Virgin Media Ireland, has adopted the Pega platform with the belief that happy service agents will lead to happy customers. | Continue reading


@diginomica.com | 1 year ago

MACH TWO - enterprise adoption learnings from Mars, IKEA, ASICS and Interflora

At last week's MACH TWO conference, enterprises including Mars, IKEA, ASICS and Interflora spoke about their learnings from moving to a composable MACH architecture for e-commerce and digital experience | Continue reading


@diginomica.com | 1 year ago

The foundation for a new face of retail - how Look Fantastic is giving physical experiences a digital makeover

Bringing together the traditional physical and the new digital world of retail is a challenge, says Kate Hardisty Smith, Head of E-Commerce at Look Fantastic, but it can be done. | Continue reading


@diginomica.com | 1 year ago

Salesforce offers $2 million fund in US to ensure generative AI is open to all

Salesforce Accelerator – AI for Impact will help non-profits, charities and schools benefit from AI advances. | Continue reading


@diginomica.com | 1 year ago

Real estate giant Colliers deploys Hootsuite Amplify to boost employee advocacy and social media engagement

Colliers is using Hootsuite’s Amplify to make it easier for brokers to use trustworthy business content to build both their and their employer’s profiles online | Continue reading


@diginomica.com | 1 year ago

If consumers are sheep, e-commerce firms need to be shepherds! Lessons from the experience of Virgin Experience Days

It's time to herd the flock, argues Mark Williams, Head of E-Commerce. | Continue reading


@diginomica.com | 1 year ago

UNICEF partners to tackle fake medicine abuse internationally

People in low- and middle-income countries are at risk from taking fake medicines. This pioneering project uses digital technology to boost patient safety. | Continue reading


@diginomica.com | 1 year ago

ServiceNow - putting the 'platform owner' at the heart of digital transformation

A look over the key announcements from the recent ServiceNow Knowledge conference. | Continue reading


@diginomica.com | 1 year ago

Betting on identity-first security pays off for City of Las Vegas

The City of Las Vegas’ use of Veza and Least Privilege means move to hybrid is proving safe | Continue reading


@diginomica.com | 1 year ago

Digitization in the energy sector - what’s really happening on the road to Net Zero
 (and who's paying for it?)

If cloud-based systems are a key destination on the journey to Net Zero, who should be paying for them? | Continue reading


@diginomica.com | 1 year ago

AI is causing a new wave of shadow IT, warns HCL’s Ashish K Gupta

The head of HCL’s healthiest sales region explains the risk to the IT function of business departments rushing to use AI without permission. | Continue reading


@diginomica.com | 1 year ago

MACH TWO - MACH Alliance warns off monolith giants from MACH 'washing'

The MACH Alliance has warned off traditional monolithic application vendors including Adobe and Salesforce from implying they're MACH compliant, it emerged this week. Over half of applications for MACH certification fail. | Continue reading


@diginomica.com | 1 year ago

MACH TWO - Netlify data orchestration and Valtech commerce accelerator ease enterprise path to composable

This week's MACH TWO conference saw the launch of a data orchestration layer from Netlify and a commerce accelerator from Valtech, signalling that composable IT is set for wider adoption among enterprises. | Continue reading


@diginomica.com | 1 year ago

Making generative AI speak retail - Walmart and Kroger have big plans for LLMs

In the grocery firm boardrooms, generative AI is a hot topic, but what are the practical applications - and when will they be put into action? | Continue reading


@diginomica.com | 1 year ago

Virgin Atlantic reaches new heights in customer experience with Adobe

Virgin Atlantic is using a suite of Adobe tools to create personalized services for passengers before, during and after their flights. | Continue reading


@diginomica.com | 1 year ago

HealthEdge sees Pure Storage as key to supporting its accelerating growth and data ambitions

Healthcare SaaS provider HealthEdge is replacing its Dell Hyper Converged infrastructure with Pure Storage, as the vendor has proven to be reliable and cost effective | Continue reading


@diginomica.com | 1 year ago

As Accenture plans a $3 billion spend on AI, CEO Julie Sweet outlines her tips on the generative phenomenon

Accenture and Salesforce are partnering to accelerate adoption of generative AI. CEO Julie Sweet has some 'tough love' advice for enterprises. | Continue reading


@diginomica.com | 1 year ago

Cloud Software Group explained, with TIBCO and Citrix still very much in enterprise line of sight

After well over a year of breath-holding and speculation, the Cloud Software Group and its two main components, TIBCO and Citrix, is now out in the open, and those that expected major transformations may be (pleasantly) disappointed. | Continue reading


@diginomica.com | 1 year ago

The Queen’s Gift Shop crowns its e-commerce strategy with Adobe

By Royal Appointment Retailer expands use of Adobe technology | Continue reading


@diginomica.com | 1 year ago

Making storage strategic - Pure Storage takes aim at enterprise buyers grappling with tough data decisions

Pure Storage announced a range of product updates at its user event in Las Vegas this week - but stepping back from the technical details, you can see a broader enterprise ambition taking place. | Continue reading


@diginomica.com | 1 year ago

The UK is undoubtedly an AI powerhouse - but it's the EU that's leading global AI policy without Brexit Britain

This week has seen the UK talking up its influence in Artificial Intelligence. But it is adrift from important research on bias and other problems, while the EU’s AI Act is full steam ahead. | Continue reading


@diginomica.com | 1 year ago

The rise of the microgrid - building the electrical internet

Switching on to a new approach to address power challenges. | Continue reading


@diginomica.com | 1 year ago

The Oracle Application Suite – what’s old is new again (sort of)

Oracle's recent analyst day highlighted a 'One Oracle' strategy around its applications business. | Continue reading


@diginomica.com | 1 year ago

Adobe CIO Cynthia Stoddard - how cloud-like characteristics became embedded in the corporate DNA

From making sure cloud is the DNA of the business and onto exploiting generative AI, CIO Cynthia Stoddard has big plans for digital transformation at the technology giant. | Continue reading


@diginomica.com | 1 year ago

Bupa Australia adopts Pega to build more authentic relationships with its members

Healthcare requires a sensitive approach, where relationships require developing trust. Bupa Australia is using Pega’s platform to do exactly that. | Continue reading


@diginomica.com | 1 year ago

What’s next in process mining - evolution and innovation

Process mining has grown by leaps and bounds over the past decade. What happens next? Prof.dr.ir. Wil van der Aalst, Chief Scientist at Celonis, looks at how the technology is evolving and helping businesses find and capture the value hidden in their processes. | Continue reading


@diginomica.com | 1 year ago

Enterprise AI at the speed of trust? Marc Benioff sets out Salesforce's generative AI stall

Salesforce is going big on generative AI across its product portfolio, but in a way that's appropriate to enterprise needs, says Benioff. | Continue reading


@diginomica.com | 1 year ago

What can government learn from COVID digital tech? Lots, according to the Ada Lovelace Institute

Digital tech was rolled out at great speed at the height of the pandemic, to greater or lesser effect. But there are long terms lessons to be learned from the crisis that governments around the world need to take on board. | Continue reading


@diginomica.com | 1 year ago

AI-enabled digital assistants - a development worth having a conversation about for revenue teams

Having a chat with Conversica CEO Jim Kaskade. | Continue reading


@diginomica.com | 1 year ago

Oracle has a 'we told you so' moment with strong Q4 numbers and a generative AI cloud service on the way

Oracle's Q4 and full year numbers send the share price soaring. | Continue reading


@diginomica.com | 1 year ago