Email remains an extremely reliable and popular way for brands to communicate with their audience, with an enviable return on investment. Though there are few signs of adoption waning, many marketers are working to head off future problems of relevancy by embracing sophisticated … | Continue reading
A scan of new data from around the world | Continue reading
Desktop and laptop computers continue to be the device of choice for ecommerce activity in Germany, but use of smartphones and tablets for online shopping continues to rise, according to Mintel’s latest look at the country’s ecommerce preferences. | Continue reading
China’s digital payment platform Alipay hopes to duplicate its success overseas by targeting international tourists and partnering with foreign payment processors and other businesses. | Continue reading
Email marketing open rates in the UK were high in 2016, but clickthrough rates fell—possibly due to the absence of engaging content. | Continue reading
A scan of new data from around the world | Continue reading
Google’s plan for growing its advertising audience in Indonesia is banking on a network of free Wi-Fi spots in the country. | Continue reading
A scan of new data from around the world | Continue reading
BlaBlaCar is getting some help when it comes to staying top of mind among long-distance travelers in Europe, with users now able to book rides through Google Maps. | Continue reading
A survey of US internet users from Sprout Social found that many aren’t afraid to call out brands when they’re being dishonest or unresponsive. | Continue reading
Facebook’s status as the primary social media platform in South Korea is waning, according to a survey by DMC Media. But Facebook may be losing out to a friendly competitor—Instagram. | Continue reading
China’s food delivery market leader Ele.me has already secured the backing of Alibaba. Now it looks to close out the competition by buying Baidu’s platform. | Continue reading
Email marketing technology is central to an organization’s content marketing effort, but there’s more to an effective campaign than just an email solution. | Continue reading
In the latest episode of "Behind the Numbers," senior analyst Patricia Orsini and senior director of forecasting Monica Peart discuss whether brand advertisers have been spooked by concerns about brand safety online. | Continue reading
A scan of new data from around the world | Continue reading
The shares of the US and UK populations using Instagram and Snapchat at least monthly will rise by double digits in 2017, according to eMarketer’s latest forecasts of social network usage in those countries. But social network leader Facebook’s monthly average user gr … | Continue reading
Critics of Twitter in the UK say it’s not doing enough to address threatening and hateful speech. But the platform has rolled out new tools in recent months to combat the problem. | Continue reading
Patrick Flanagan, vice president of digital marketing and strategy at Simon Property Group, and Christian Brucculeri, CEO of Snaps, talk about the hurdles associated with building a retail chatbot. | Continue reading
David Oksman, head of global strategic communications planning and US activation at Reebok, shares his perspective on the advertising opportunities presented by original video content on social media. | Continue reading
Despite a seemingly unending wave of bad PR, Uber is making some serious strides against the homegrown competition in India. | Continue reading
A scan of new data from around the world | Continue reading
In an effort to boost its mobile gaming fortunes in Russia and elsewhere in Eastern Europe, Russian social network VK has taken a page from Facebook and rolled out an in-app gaming option, Direct Games. | Continue reading
Mobile payment systems like Alipay and WeChat Pay are heralding the death of cash in China, but in doing so risk drawing the ire of the government. | Continue reading
The mainstreaming of proximity mobile payments in the UK is accelerating. In the first six months of 2017, the value and volume of transactions rose by double and triple digits, respectively. | Continue reading
Josh Steimle, founder and CEO of international digital marketing agency MWI, explains why more brands in China should use influencer marketing. | Continue reading
A scan of new data from around the world | Continue reading
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll. | Continue reading
A scan of new data from around the world | Continue reading
Digital out-of-home ad spending surged in Q2 2017 as advertiser adoption and the switchover of prime locations to digital boosted outlays by 30% year over year. | Continue reading
Most app marketers see ad fraud as a problem, but only a minority admit to understanding how fraud works—and how it affects the bottom line. | Continue reading
A scan of new data from around the world | Continue reading
Apple is opening its wallet for original video content for the first time, putting it into direct competition with players like Netflix, HBO and Hulu. | Continue reading
Cuba has taken some baby steps toward wider internet access, but the country’s telecom infrastructure lags, and the government closely monitors online content and behavior. | Continue reading
Tablet shipments continued to rebound in Western Europe in Q2 2017, with Apple’s new iPad models and business interest in detachable models driving growth. | Continue reading
John Suh, CEO at LegalZoom, and Ryan Steelberg, president of audio analytics company Vertione One, describe how artificial intelligence can improve audio ad tracking. | Continue reading
Way more mobile ads are reaching consumers in Asia-Pacific through apps than on the web. Data shows there’s no significant difference in consumer response between the delivery platforms. | Continue reading
A scan of new data from around the world | Continue reading
In what could pose a challenge to consumer-to-consumer platforms like eBay and Gumtree, Facebook is expanding its C2C ecommerce platform, Marketplace, across Europe. | Continue reading
As companies look to a more holistic attribution practice that brings digital and offline data together, major challenges remain. They know a perfect, single solution doesn’t exist. And they don’t believe any vendor or media seller claiming otherwise. | Continue reading
A scan of new data from around the world | Continue reading
Latin America is home to Twitter’s second most active user base, and some of the world’s most socially active political leaders. | Continue reading
One of the UK’s largest ad industry groups is calling on YouTube and Facebook to improve the brand safety, measurement and viewability of digital advertising on their platforms. | Continue reading
US smartphone users are less likely than their counterparts in Europe to use communication apps. WhatsApp may provide an example of why that’s the case. | Continue reading
A scan of new data from around the world | Continue reading
Rahul Vasudev, managing director of Asia-Pacific for programmatic marketing company MediaMath, talks about programmatic advertising in the region. | Continue reading
Demand for addressable TV advertising has been steady, but may accelerate during the next couple of years. Superior ROI, and the potential for an expansion of both available addressable inventory and the number of households that can be reached could both be drivers of this growt … | Continue reading
Germany’s internet users appear much more interested in artificial intelligence options like robots to free them from mundane physical tasks than in virtual assistants, according to recent polling by PricewaterhouseCoopers (PwC). | Continue reading
Data from ThinkNow Research finds that live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with—and in one case surpassing—the traditional way of watching TV shows among certain ethnic group … | Continue reading