The Honest Company has built a loyal following among millennial mothers with their eco-friendly baby, personal care, home and health products. eMarketer spoke with Chris Thorne, CMO of The Honest Company, about how the lifestyle brand works to engage with millennial mothers and d … | Continue reading
Many consumers prefer traditional methods, like a phone, to communicate with a company. But according to November 2015 research, the phone can also be the most frustrating customer service channel. | Continue reading
Smartphones are increasingly the digital device of choice for many consumers in Germany, according to research from Bitkom. | Continue reading
Internet users in South Korea are losing faith in traditional media, according to longitudinal research. Trust in digital channels, meanwhile, is holding steady. | Continue reading
More than a quarter of US CEOs said they plan to increase spending on advertising over the next 12 months, according to research. Marketing and sales promotion is another area they’re focusing on. | Continue reading
As deployment of LTE mobile networks continued in Argentina during 2015, shipments of smartphones that support the technology grew more than 1600% compared to the prior year. | Continue reading
What do internet users in Asia-Pacific want in a smart home? Most agree that security is tops—but there’s room for much more education. | Continue reading
Mobile is increasingly becoming an important part of the shopping experience. In fact, most digital buyers will make purchases via a smartphone by 2017. And according to research, certain verticals like health and beauty have seen an increase in mcommerce transactions compared to … | Continue reading
Facebook will reach a key milestone this year, with more than half of the UK population using the social network on a regular basis, according to eMarketer’s latest social network usage forecast. | Continue reading
Executives worldwide say expanding their customer base is a top priority, more so than retaining their existing one, according to August 2015 research. | Continue reading
B2B marketers have made advancements in mobile in the past three years, per research. In 2016, 79% of B2B marketers said they had a mobile-friendly site, an increase compared to the 57% of respondents who had one in 2014. | Continue reading
New Era Cap Co., the official provider of caps to Major League Baseball and the National Football League, has tested its fair share of marketing tactics. Mitch Mirsky, senior manager of digital brand development at New Era Cap, spoke with eMarketer about the value of influencers … | Continue reading
Most web users in France are well informed about the new business models that companies such as Uber, Airbnb and BlaBlaCar represent, and their potential effects on traditional industries. | Continue reading
Mexico has the largest market for over-the-top (OTT) video services in Latin America, according to 2016 estimates. But Brazil is set to outpace it in the next few years. | Continue reading
Interest in the internet of things (IoT) is increasing, but challenges still arise. According to January 2016 research, business executives said security was one of the top hurdles to growth. | Continue reading
Brands are comfortable and familiar with pushing messages via social channels. However, pulling insights from what customers are saying there isn’t as common, and uncertainty remains about its value. | Continue reading
About one in three internet users in Australia conduct mobile banking activities, according to 2015 research. Among millennials, reach surpasses 50%. | Continue reading
More than three-quarters of millennials in Canada have binge watched TV in the past year, according to research. | Continue reading
Virtual reality may be in its early stages, but internet users are already interested in experiencing it, according to October 2015 research. | Continue reading
Data privacy has been a big news item of late. The VTech hack in November last year was particularly troubling for parents, but with mobile devices now so pervasive, it’s becoming increasingly difficult for them to tell their kids “no.” | Continue reading
Most young adults in Indonesia who use Instagram follow digital retailers on the image-oriented social network. The most popular merchants to follow are in the fashion business. | Continue reading
Nearly two-thirds of US internet users don’t know if their favorite fashion retailer offers a mobile app, according to December 2015 research. | Continue reading
Millennials account for an estimated one quarter of consumer spending, according to August 2015 research. Yet, advertisers spend more than a third of their total media budget pursuing them. | Continue reading
One in five digital buyers in Denmark said their most recent digital purchase was clothes, shoes or jewelry, according to a 2015 survey, while 14% each had last bought entertainment items (movies, music or books) or spent money on travel and cultural experiences. | Continue reading
Consumers prefer traditional channels, like a phone or website, when communicating with a company, according to June 2015 research. | Continue reading
Instagram continues to prove its mastery of the mobile domain, according to eMarketer’s latest internet usage forecast. This year, 89.4 million Americans will log on to Instagram at least once a month, representing 34.1% of mobile phone users. | Continue reading
The US digital video advertising market is on pace to nearly double by 2019. This growth will be led by an ongoing shift toward mobile viewing, a host of digital platforms that now prioritize video and a growing assortment of content against which to advertise. | Continue reading
The internet is the leading source of information for buyers in China to learn about luxury goods, according to 2015 research. Microblogs and mobile apps have grown in importance for luxury research over the past few years. | Continue reading