Rupert Cheswright, former marketing director at agency Slice, has joined multi-sensory design agency Bompas & Parr as events director. | Continue reading
A 3D dishwasher installation from Bosch, a Porsche Life pop-up in Liverpool, the industry reaction to the latest Bellwether report, Fentimans' Botanical Bar tour and Blue Cross' estate agents for cats are this week's top stories. | Continue reading
On 19-20 April, Deliveroo and Three Mobile's rewards app Wuntu teamed up to launch virtual dining experience 'Milan on Thames'. | Continue reading
Pet charity Blue Cross is opening a pop-up estate agents for cats, which will sell properties specifically designed for feline tenants. | Continue reading
Events to look out for this weekend include The Virtual Reality Show, a 'Sip Hop' event from Beefeater and a culinary experience requiring guests to bring their own plates. | Continue reading
American beer brand Brooklyn Brewery is to stage an immersive Beer Mansion in east London from 12-13 May. | Continue reading
Audio brand Skullcandy kicked off its Stay Loud Showdown series in LA this month, and will make further stops in Texas and New York. | Continue reading
The House of St Barnabas is teaming up with events agency Eat Your Own Ears to bring a taste of London's Field Day festival to the heart of Soho. | Continue reading
McLaren and the Digital Engineering and Test Centre (DETC) have teamed up to stage an activation at the Virtual Reality Show, which kicks off in London today (20 April). | Continue reading
Automotive brand Rolls-Royce has partnered with The Institute of Imagination to stage 'lab live: reality', which invites guests to explore what reality really means. | Continue reading
Appear Here has launched in the US with Opening Ceremony and Google among the brands working with the retail space operator. | Continue reading
Soft drinks brand Fentimans has announced that it will stage a botanical pop-up bar tour across 18 food and drink, music and regional festivals throughout the UK this summer. | Continue reading
Automotive brand Porsche has today (19 April) opened its interactive Porsche Life installation at Liverpool One, and will welcome visitors until 4 June. | Continue reading
Out-of-home (OOH) and location marketing agency Posterscope has announced a new partnership with smart city technology company The Digit Group (TDG), in a bid to enhance brand experiences. | Continue reading
Event marketing budgets increased by +4.9% in the first quarter of 2017, although growth is beginning to slow, according to the latest Bellwether report. | Continue reading
Footwear brand Dr Martens has opened a new 'experimental' store in Camden, which aims to give shoppers the full experience of the brand. | Continue reading
Experiential agency iD has announced two new appointments to the roles of creative strategist and client services account director. | Continue reading
Crisps brand Walkers is offering Londoners the chance to win cash prizes with its limited edition 'Pay Packets'. | Continue reading
Having a company culture that celebrates creativity can bring opportunities that would not have been possible before, says Momentum Worldwide's Fran Elliott. | Continue reading
The House of Commons will open its Strangers Dining Room to the public on a twice-weekly basis, and will also be available for exclusive hire. | Continue reading
Samsung's smartphone tour, the sale of Olympia London, a pop-up from Deliciously Ella, Coachella's new immersive stage and an art installation from Fairy are this week's most read stories. | Continue reading
A new report by brand experience agency Momentum on the media consumption habits and behaviours of gamers has revealed that the games industry is an underused way of reaching ad-receptive consumers. | Continue reading
Food delivery service Deilveroo and Three Mobile's rewards app Wuntu have teamed up to launch virtual dining experience 'Milan on Thames'. | Continue reading
The 'San Miguel Rich List' campaign will return for 2017 and will include a number of events and experiences. | Continue reading
Ahead of the release of 'Guardians of the Galaxy Vol.2', M&M's and Marvel have teamed up to promote the film. | Continue reading
Property development and investment company British Land has launched a new AR 'Gnomee's Egg Hunt' game for families for Easter. | Continue reading
Procter and Gamble brand Fairy is aiming to showcase the power in a single drop of the washing up liquid with an art installation in London. | Continue reading
Intu has partnered with garden power tool brands, Flymo and McCulloch, to create pop-up gardens at three UK shopping centres. | Continue reading
Beauty and fragrance brand Jo Malone is launching its limited edition fragrance, Star Magnolia, with an event in Westfield London. | Continue reading
Italian beer brand Peroni has partnered with Somerset House to stage a takeover of the venue's terrace for six months. | Continue reading
Alec Braun, co-founder and creative director at new live events agency Muster, shares his tips on managing a start-up. | Continue reading
Beauty and cosmetics brand Sephora is reopening two of its New York stores, and transforming them into Beauty TIP (teach, inspire, play) Workshop concepts. | Continue reading
Nick Jr. and Intu have teamed up to create activities at Intu shopping centres during the Easter holidays for families, which include AR technology. | Continue reading
Mobile phone and technology brand Samsung is celebrating the launch of the Galaxy S8 by touring a giant smartphone throughout the UK during April and May. | Continue reading
Thomas Cook partnered with the Singapore Tourism Board to stage a #GetintoSingapore experience at Bluewater shopping centre from 8-9 April. | Continue reading
For the sixth instalment of the gin brand's London Tonic Series, Beefeater will stage a 'Sip-Hop' event at its distillery in South London. | Continue reading
Experiential agency Undercurrent has expanded its production team with new hires to the roles of event and production director and junior production manager. | Continue reading
Creative agency RPM has hired a new senior strategist and a head of creative communications. | Continue reading
Olympia London has been sold to German institutional investors BVK, Deutsche Finance Group and Yoo Capital in a deal reportedly worth £296m. | Continue reading
Shopping centres Westfield London and Westfield Stratford City will host a 'Revamp Camp: Customise your Closet' event in collaboration with charity Save the Children. | Continue reading
Smyle Group, which includes agencies Smyle, Pumphouse and Smyle Moving image, has set up an office in Florida, USA, after reporting a record year. | Continue reading
Virgin Sport hosted a mini-festival head of the launch of its Hackney Festival of Fitness, to get the local community moving together. | Continue reading
Brand experience agency Geometry Global UK has announced the promotion of its CEO, Sarah Todd, to a global role, while M&C Saatchi's shopper marketing head Michelle Whelan takes over her role. | Continue reading
Jim Carless will take on the newly created role of head of brand experience at creative agency Space. | Continue reading
Vodka brand Absolut will host Midsommar Weekender, a new boutique three-day festival, which will be held in Åhus, Sweden from 23-25 June. | Continue reading
Plymouth Gin is inviting guests to its pop-up, in collaboration with Rivington Greenwich, which will feature masterclasses and bespoke cocktails. | Continue reading
Mobile phone and electronics brand Samsung is opening its latest experience store in Toronto, Canada, which promises to be the brand's most immersive store to date. | Continue reading
Catering service La Belle Assiette is staging a dining experience on 22 April that requires guests to bring their own plates. | Continue reading