In pictures: Star Wars Force Friday II at John Lewis

Around 1,000 Star Wars fans turned up at John Lewis at midnight on 1 September to mingle with Stormtroopers, and pose with replicas including Rey, Captain Phasma and Kylo Ren. | Continue reading


@eventmagazine.co.uk | 6 years ago

Harvey Nichols creates Japanese pop-up with menswear brand Beams

Harvey Nichols has partnered with Japanese menswear brand Beams to create a pop-up at its London store. | Continue reading


@eventmagazine.co.uk | 6 years ago

NME partners with university to put on careers advice events

NME, the Time Inc-owned music title, is expanding its programme that helps young people break into the creative industries into a year-long campaign. | Continue reading


@eventmagazine.co.uk | 6 years ago

Jaguar Land Rover to launch Tech Fest

Jaguar Land Rover is launching its inaugural Tech Fest this month, which will stick to a theme of 'Technology with Heart'. | Continue reading


@eventmagazine.co.uk | 6 years ago

In pictures: Hendrick's P.L.A.N.T experience

Hendrick's Gin toured its P.L.A.N.T activation across UK festivals this summer, inviting guests to take part in a scientific experiment. | Continue reading


@eventmagazine.co.uk | 6 years ago

Disney and John Lewis to host Star Wars-themed bar

John Lewis is hosting a replica of the Star Wars Cantina bar as part of the retailer's 'Force Friday' celebrations. | Continue reading


@eventmagazine.co.uk | 6 years ago

Marvel to create fan experiences at MCM London Comic Con

Marvel is set to host a range of fan experiences at MCM London Comic Con, which runs from 27-29 October. | Continue reading


@eventmagazine.co.uk | 6 years ago

Jack Daniel's to launch Tennessee-inspired pop-up

Whiskey brand Jack Daniel's is hosting a Tennessee-inspired pop-up next month, creating a southern America experience in east London. | Continue reading


@eventmagazine.co.uk | 6 years ago

Refinery29 and Nars to host art exhibition

Refinery29, the WPP-backed digital media company, is hosting its first experiential event in the UK with cosmetics brand Nars. | Continue reading


@eventmagazine.co.uk | 6 years ago

Victoria's Secret to host city pop-ups for new range

Lingerie brand Victoria's Secret is setting up "fit booths" across the UK this week. | Continue reading


@eventmagazine.co.uk | 6 years ago

General Motors plans global rollout of virtual showroom

Dentsu Aegis Network agencies Carat and Isobar are showing off V-Showroom, an augmented reality showroom app built for General Motors International. | Continue reading


@eventmagazine.co.uk | 6 years ago

In pictures: Carlsberg celebrates 170 years

Carlsberg, the Danish brewer, hosted a week of events in Copenhagen to celebrate its 170th anniversary. | Continue reading


@eventmagazine.co.uk | 6 years ago

In pictures: Corona celebrates inner city sunsets

Anheuser-Busch InBev beer brand Corona invited people to a free trip to the top of the Shard to watch the sunset. | Continue reading


@eventmagazine.co.uk | 6 years ago

Jose Cuervo sponsors margarita bar crawl

Jose Cuervo, the tequila brand, is sponsoring a margarita march next month. | Continue reading


@eventmagazine.co.uk | 6 years ago

Strongbow erects giant archer at Victorious Festival

Strongbow, the Heineken-owned cider brand, has created a ten-metre high archer at Victorious Festival in Portsmouth. | Continue reading


@eventmagazine.co.uk | 6 years ago

Watch: Virgin Media's giant trampoline bed

Virgin Media's youngest viewers can now stream their favourite shows via an ad-free app. | Continue reading


@eventmagazine.co.uk | 6 years ago

Wall's creates 1920s pop-up to sell 5p ice-cream

Wall's, the Unilever-owned ice-cream brand, is returning to its 1920s pricing and giving away its Feast Sandwich for 5p at a pop-up next week. | Continue reading


@eventmagazine.co.uk | 6 years ago

The real reason Carlsberg used holography to put its dead founder on stage

JC Jacobsen, who founded Carlsberg in 1847, took to the stage in Copenhagen in holograph form yesterday to explain why the brand's famous tagline, "Probably", reflects his belief in the scientific method. | Continue reading


@eventmagazine.co.uk | 6 years ago

Ford creates stunt driving experience

Ford is giving consumers the chance to appear in their own movie trailer as a stunt driver. | Continue reading


@eventmagazine.co.uk | 6 years ago

Barclaycard trials self-service ice cream van

Barclaycard is piloting a self-service ice cream van, which allows customers to serve and pay for their ice cream using their contactless card. | Continue reading


@eventmagazine.co.uk | 6 years ago

Julius Meinl celebrates World Coffee Day with poetry activation

Vienna-based coffee roaster Julius Meinl is staging is staging its annual 'Meet with a Poem' campaign to celebrate World Coffee Day. | Continue reading


@eventmagazine.co.uk | 6 years ago

Kopparberg encourages recycling at London parks

Cider brand Kopparberg is touring its 'Recycling Rig' installation through London this Bank Holiday weekend. | Continue reading


@eventmagazine.co.uk | 6 years ago

In pictures: KFC's 'Southern Legends' gig series

Fast food chain KFC has kicked off its 'Southern Legends' tour, celebrating the launch of four limited edition burgers in the UK. | Continue reading


@eventmagazine.co.uk | 6 years ago

Hearst Magazines teams with Westfield and Dyson for beauty pop-ups

Hearst Magazines, the owner of Cosmopolitan and Good Housekeeping, is partnering with Dyson for a new fashion and beauty event at London's Westfield shopping centres. | Continue reading


@eventmagazine.co.uk | 6 years ago

Lush promotes Gorilla Perfume IV with tour

Cosmetics and beauty brand Lush is staging an interactive gallery in Edinburgh this week, to promote the release of its Gorilla Perfume IV. | Continue reading


@eventmagazine.co.uk | 6 years ago

Watch: how The North Face is opening up climbing to everyone

Outdoor apparel brand The North Face held simultaneous free climbing sessions over the weekend (19 August). | Continue reading


@eventmagazine.co.uk | 6 years ago

Carlsberg to bring dead founder 'back to life' in events marking 170th birthday

Carlsberg Group is hosting a week of events in its home city of Copenhagen to mark the anniversary of its 1847 founding by JC Jacobsen. | Continue reading


@eventmagazine.co.uk | 6 years ago

The ultimate inflatable: Bluetooth speakers, wi-fi hotspot and a selfie stick

TravelSupermarket, the holiday comparison site, is enticing holidaymakers with the ultimate inflatable. | Continue reading


@eventmagazine.co.uk | 6 years ago

Electrolux highlights sustainability through immersive events

Swedish home appliances brand Electrolux is showcasing initiatives related to sustainable cooking, reducing food waste and caring for clothes at The Stockholm Act, a festival raising awareness for sustainable development towards 2030. | Continue reading


@eventmagazine.co.uk | 6 years ago

Adidas Originals hosts gig series for launch of EQT range

Adidas Originals has opened the doors to the EQT Creator Studio, a pop up studio in London, to mark the release of its new range of EQT trainers. | Continue reading


@eventmagazine.co.uk | 6 years ago

Hendrick's stages subterranean garden experience

Premium gin brand Hendrick's is hosting a summertime garden pop-up with masterclasses and events. | Continue reading


@eventmagazine.co.uk | 6 years ago

Conflict Café pop-up returns to London

Charity International Alert is reviving its pop-up restaurant concept - Conflict Café, which aims to explore the Syrian crisis through the country's cuisine. | Continue reading


@eventmagazine.co.uk | 6 years ago

Campari to host masterclasses on narrowboat

Italian aperitif brand Campari is recreating the spirit of Milan's Navigli canal by inviting guests to take part in a series of masterclasses aboard a narrowboat. | Continue reading


@eventmagazine.co.uk | 6 years ago

Belsazar hosts summer pop-up

Berlin-based vermouth brand Belsazar is staging a summer terrace pop-up in Greenwich Peninsula. | Continue reading


@eventmagazine.co.uk | 6 years ago

McDonald's, Aussie and Weetabix to activate at V Festival

Festival goers at this year's Virgin Media's V Festival can sample ice cream from McDonald's, breakfast with Weetabix and enjoy hair care courtesy of Aussie. | Continue reading


@eventmagazine.co.uk | 6 years ago

Kellogg's to open café in New York

Kellogg's is replacing its US café with a new experience in downtown New York. | Continue reading


@eventmagazine.co.uk | 6 years ago

Carlsberg creates Danish experience at UK festivals

Carlsberg is hosting a Danish experience at UK festivals this summer in a partnership with Live Nation. | Continue reading


@eventmagazine.co.uk | 6 years ago

Aperol to unveil sundial on London's Southbank

Aperol, the Campari-owned alcohol brand, is setting up a 20-feet wide sundial on London's Southbank. | Continue reading


@eventmagazine.co.uk | 6 years ago

In pictures: Oreo 'Discover your Flavour' by HeyHuman

Oreo, the Mondelez International brand, has been inviting people to find out which of its new flavours is best suited to them. | Continue reading


@eventmagazine.co.uk | 6 years ago

Momentum Worldwide and Wasserman lead shortlists for Event Awards 2017

Momentum Worldwide and Wasserman are leading the way with the most nominations for the Event Awards 2017, with six shortlists apiece. | Continue reading


@eventmagazine.co.uk | 6 years ago

The North Face offers free climbing sessions

The North Face, the outdoor apparel retailer, is encouraging people to climb walls as part of a new campaign. | Continue reading


@eventmagazine.co.uk | 6 years ago

Snap encourages Westfield shoppers to share their experience through Snapchat Spectacles

Snap is targeting consumers at London's Westfield shopping centres to share their experience through Snapchat Spectacles. | Continue reading


@eventmagazine.co.uk | 6 years ago

Coors Light partners with MixMag for Manchester DJ competition

Beer brand Coors Light is hosting a DJ competition in Manchester as part of its 'Ice Cave Rave' experience. | Continue reading


@eventmagazine.co.uk | 6 years ago

In pictures: Boardmasters Festival

Boardmasters Festival took place from 9-13 August, and featured activations from brands such as Corona, Relentless, Havaianas and Cadbury. | Continue reading


@eventmagazine.co.uk | 6 years ago

The Makery launches experiential division

The Makery, the company that teaches people craft skills, is launching an experiential agency division. | Continue reading


@eventmagazine.co.uk | 6 years ago

In pictures: Hasbro takes My Little Pony on tour

Toy company Hasbro is bringing back its My Little Pony 'Friendship Tour' for a second year to celebrate the release of My Little Pony: The Movie. | Continue reading


@eventmagazine.co.uk | 6 years ago

Behr Paint creates pop-up 'Trend Home' in New York

Behr Paint, part of Masco Coatings Group, created a pop-up 'Trend Home' in New York's Grand Central Station celebrating its first ever colour of the year. | Continue reading


@eventmagazine.co.uk | 6 years ago

Emoji to launch 'Back to School' initiative

Emoji and Selfridges have teamed up to stage an in-store 'Back to School' initiative, featuring a customised stationery and an accessory station. | Continue reading


@eventmagazine.co.uk | 6 years ago