Around 1,000 Star Wars fans turned up at John Lewis at midnight on 1 September to mingle with Stormtroopers, and pose with replicas including Rey, Captain Phasma and Kylo Ren. | Continue reading
Harvey Nichols has partnered with Japanese menswear brand Beams to create a pop-up at its London store. | Continue reading
NME, the Time Inc-owned music title, is expanding its programme that helps young people break into the creative industries into a year-long campaign. | Continue reading
Jaguar Land Rover is launching its inaugural Tech Fest this month, which will stick to a theme of 'Technology with Heart'. | Continue reading
Hendrick's Gin toured its P.L.A.N.T activation across UK festivals this summer, inviting guests to take part in a scientific experiment. | Continue reading
John Lewis is hosting a replica of the Star Wars Cantina bar as part of the retailer's 'Force Friday' celebrations. | Continue reading
Marvel is set to host a range of fan experiences at MCM London Comic Con, which runs from 27-29 October. | Continue reading
Whiskey brand Jack Daniel's is hosting a Tennessee-inspired pop-up next month, creating a southern America experience in east London. | Continue reading
Refinery29, the WPP-backed digital media company, is hosting its first experiential event in the UK with cosmetics brand Nars. | Continue reading
Lingerie brand Victoria's Secret is setting up "fit booths" across the UK this week. | Continue reading
Dentsu Aegis Network agencies Carat and Isobar are showing off V-Showroom, an augmented reality showroom app built for General Motors International. | Continue reading
Carlsberg, the Danish brewer, hosted a week of events in Copenhagen to celebrate its 170th anniversary. | Continue reading
Anheuser-Busch InBev beer brand Corona invited people to a free trip to the top of the Shard to watch the sunset. | Continue reading
Jose Cuervo, the tequila brand, is sponsoring a margarita march next month. | Continue reading
Strongbow, the Heineken-owned cider brand, has created a ten-metre high archer at Victorious Festival in Portsmouth. | Continue reading
Virgin Media's youngest viewers can now stream their favourite shows via an ad-free app. | Continue reading
Wall's, the Unilever-owned ice-cream brand, is returning to its 1920s pricing and giving away its Feast Sandwich for 5p at a pop-up next week. | Continue reading
JC Jacobsen, who founded Carlsberg in 1847, took to the stage in Copenhagen in holograph form yesterday to explain why the brand's famous tagline, "Probably", reflects his belief in the scientific method. | Continue reading
Ford is giving consumers the chance to appear in their own movie trailer as a stunt driver. | Continue reading
Barclaycard is piloting a self-service ice cream van, which allows customers to serve and pay for their ice cream using their contactless card. | Continue reading
Vienna-based coffee roaster Julius Meinl is staging is staging its annual 'Meet with a Poem' campaign to celebrate World Coffee Day. | Continue reading
Cider brand Kopparberg is touring its 'Recycling Rig' installation through London this Bank Holiday weekend. | Continue reading
Fast food chain KFC has kicked off its 'Southern Legends' tour, celebrating the launch of four limited edition burgers in the UK. | Continue reading
Hearst Magazines, the owner of Cosmopolitan and Good Housekeeping, is partnering with Dyson for a new fashion and beauty event at London's Westfield shopping centres. | Continue reading
Cosmetics and beauty brand Lush is staging an interactive gallery in Edinburgh this week, to promote the release of its Gorilla Perfume IV. | Continue reading
Outdoor apparel brand The North Face held simultaneous free climbing sessions over the weekend (19 August). | Continue reading
Carlsberg Group is hosting a week of events in its home city of Copenhagen to mark the anniversary of its 1847 founding by JC Jacobsen. | Continue reading
TravelSupermarket, the holiday comparison site, is enticing holidaymakers with the ultimate inflatable. | Continue reading
Swedish home appliances brand Electrolux is showcasing initiatives related to sustainable cooking, reducing food waste and caring for clothes at The Stockholm Act, a festival raising awareness for sustainable development towards 2030. | Continue reading
Adidas Originals has opened the doors to the EQT Creator Studio, a pop up studio in London, to mark the release of its new range of EQT trainers. | Continue reading
Premium gin brand Hendrick's is hosting a summertime garden pop-up with masterclasses and events. | Continue reading
Charity International Alert is reviving its pop-up restaurant concept - Conflict Café, which aims to explore the Syrian crisis through the country's cuisine. | Continue reading
Italian aperitif brand Campari is recreating the spirit of Milan's Navigli canal by inviting guests to take part in a series of masterclasses aboard a narrowboat. | Continue reading
Berlin-based vermouth brand Belsazar is staging a summer terrace pop-up in Greenwich Peninsula. | Continue reading
Festival goers at this year's Virgin Media's V Festival can sample ice cream from McDonald's, breakfast with Weetabix and enjoy hair care courtesy of Aussie. | Continue reading
Kellogg's is replacing its US café with a new experience in downtown New York. | Continue reading
Carlsberg is hosting a Danish experience at UK festivals this summer in a partnership with Live Nation. | Continue reading
Aperol, the Campari-owned alcohol brand, is setting up a 20-feet wide sundial on London's Southbank. | Continue reading
Oreo, the Mondelez International brand, has been inviting people to find out which of its new flavours is best suited to them. | Continue reading
Momentum Worldwide and Wasserman are leading the way with the most nominations for the Event Awards 2017, with six shortlists apiece. | Continue reading
The North Face, the outdoor apparel retailer, is encouraging people to climb walls as part of a new campaign. | Continue reading
Snap is targeting consumers at London's Westfield shopping centres to share their experience through Snapchat Spectacles. | Continue reading
Beer brand Coors Light is hosting a DJ competition in Manchester as part of its 'Ice Cave Rave' experience. | Continue reading
Boardmasters Festival took place from 9-13 August, and featured activations from brands such as Corona, Relentless, Havaianas and Cadbury. | Continue reading
The Makery, the company that teaches people craft skills, is launching an experiential agency division. | Continue reading
Toy company Hasbro is bringing back its My Little Pony 'Friendship Tour' for a second year to celebrate the release of My Little Pony: The Movie. | Continue reading
Behr Paint, part of Masco Coatings Group, created a pop-up 'Trend Home' in New York's Grand Central Station celebrating its first ever colour of the year. | Continue reading
Emoji and Selfridges have teamed up to stage an in-store 'Back to School' initiative, featuring a customised stationery and an accessory station. | Continue reading