Digital marketing, and social media in particular, seem to evolve faster than other aspects of business. This is mostly due to the proliferation of technology. So how can you, as a business owner or digital...read moreThe post 4 Easy Ways to Stay Up-to-Date on the Latest Digital … | Continue reading
The Purpose of Hops and Handshakes Human conversation is filled with vital moments that can be difficult to capture and then easy to forget over time. Fortunately, today we have access to video technology that allows us to not only be present in the conversation but to record it … | Continue reading
Today is the final day to register for Digital Commerce Academy before the doors close at 5:00 p.m. Pacific Time and the price goes up. Here’s a quick reminder of everything you will have immediate access to: The four existing courses — including Brian Clark’s breakthrough course … | Continue reading
Did you know that question and answer website Quora gets around 200 million unique visitors a month and is the 114th most trafficked site in the world. That’s a lot of people searching for answers....read moreThe post Quora: How to Generate Leads for a Hotel appeared first on Soc … | Continue reading
There's currently a battle going on in the marketing world – and it's all about the emoji. Should brands use emojis? If they should, where should they use the emoji at? Is it okay to include them in email headers – even if you're a B2B business? | Continue reading
Social media has democratized much of our lives in a way that has made it easier than ever before to access news and information. One of the things that has become democratized is who gets...read moreThe post A Complete History of Influencer Marketing and What it Means for the Fu … | Continue reading
Sales leads are a little like fresh produce. The longer they're allowed to sit without being inspected or utilized, the greater the chance they'll lose their utility altogether. The problem is, no one likes annoying "reminder" emails filled with hyperbole - a.k.a. the most popula … | Continue reading
Labor day is certainly a day most of us are looking forward to, thanks to the three day weekend. Some of us will enjoy nature by doing hiking and discover more, some of us will get back to the Gym, and some of us will...The post What Your Company Should Do To Gain Attraction This … | Continue reading
The world has Siri. The world embraces Alexa. Cars are driving themselves, sort of. So, what’s next for artificial intelligence? What about chatbots and customer service? One person that has a handle on the future...read moreThe post The Future of AI and Chatbots: What Comes Next … | Continue reading
Labor day is an important holiday, and one that usually means a day off from the office, but capturing its momentum can be challenging for B2B marketers. It's a day celebrating labor and effort by giving many individuals the day off from their jobs - and, unfortunately, that mean … | Continue reading
It’s not strictly marketing and it’s not strictly sales. We’re talking about social selling; that new hybrid discipline that is becoming increasingly important for so many brands. At the bottom of this trend is a...read moreThe post How to Turn Non-Marketers into Awesome Social S … | Continue reading
Unless you’ve been living under a rock for the last decade and a half, you probably know that social media is a big deal. These sites will help you reach your largest potential audience and...read moreThe post 4 Insightful Social Media Marketing Resources for Newbies appeared fir … | Continue reading
How do you decide on a blog when you have money-making on your mind? That’s one of the many questions that I had when I began blogging for the first time and so did many...read moreThe post How to Choose the Perfect Niche When Starting a Blog appeared first on Social Media Explor … | Continue reading
Social media and sales go together perfectly. However, not all companies harness the power of social media and develop a strategy with their B2B sales professionals in the mix. Bernie Borges is one person that...read moreThe post Harnessing the Power of InMail for Driving Social … | Continue reading
It's time to talk about the rarely explored QDF, or "Query Deserves Freshness." If you've been reading the 21 Handshake blog, you know we like digging down into specific factors that Google uses to determine page rankings – especially factors you can control, giving your site a b … | Continue reading
Trip Hunter isn’t just a marketer; he’s also a showman. Through a series of creative ad strategies for a variety of companies, Trip has been finding ways to set the bar high for the last...read moreThe post The Moon, Contests, and Stunts: 3 Brilliant Campaigns You Should Study ap … | Continue reading
Social Media Explorer manages a community of marketers on its Facebook Group, The Social Media Explorers Club. We often get questions on the site that are relevant to our entire audience, so I thought I’d...read moreThe post How to Use Twitter to Promote Your Event [Q&A] appeared … | Continue reading
Imagine this: you’re in the back of an elevator at an industry conference, the door opens and three of your target customers step in. They’re talking about a major problem at their company and your business is a natural solution provider. You’ve been trying to get your foot in th … | Continue reading
The pirates are almost obsolete from the world but they are now replaced by the internet pirates. Their aims and motives are different from them too. Instead of hunting the treasure, they hunt the torrent links to download different files, videos, games, software, drivers and eve … | Continue reading
Vienna Zoo is worth a visit in every seasonIf you come to Vienna, you need to go to Schönbrunn and take the time to visit the zoo. It's not just for kids, it's for everyone.They have over 700 kinds of animals from the Siberian tiger to pandas and rhinoceros. Highlights are the gi … | Continue reading
Keep reading for the latest news in content marketing from around the web… How to Create a Content Marketing Strategy for Your Personal Brand neilpatel.com – You probably already know what branding is. It’s the look and feel of a company, like its logo and website, as well what p … | Continue reading
The following is an excerpt from The Language of Technical Communication, the seventh book in The Content Wrangler Content Strategy Series of books from XML Press (2016). What is it? A branch of computer science that focuses on the development of software agents, also known as co … | Continue reading
Marketing is all about developing relationships with audiences. Take it from Manny Rodriguez, the CMO of UCHealth and a true renegade thinker. Rodriguez changed the university clinical network’s image by marketing for people, not to...read moreThe post How to Be a Great Storytell … | Continue reading
We have noted before that today's small and mid-sized companies tend to have a reactive problem: When they post on social media, there tends to be only a little bit of proactive content (original posts and pictures, etc.) and a whole lot of reactive content – content made in resp … | Continue reading
Virtual Reality, gamification, employee training, and fried chicken…These are not things that would usually go together. But leave it to the iconic brand KFC to bring us yet another “un-usual” marketing idea to whet our...read moreThe post KFC Is Using Virtual Reality to Train It … | Continue reading
Slow to housebreaking and quick to bite my pant legs, after two months of frustration I declared, much to my wife’s shock, our new puppy Louie was my “worst dog ever!” Blinded by memories of...read moreThe post 6 Smart Strategies to Shine in 2018 appeared first on Social Media Ex … | Continue reading
In B2B marketing, the biggest trap that companies fall into is the pursuit of the "One True Way" of developing their content and reaching their audience. Someone on the team - maybe even a leader - heard, read, or listened to something that sounded like a good idea and now wants … | Continue reading
One of our goals as a leading Google Premier Partner digital marketing agency in Boston is to consistently reach out and engage with the local community. On Wednesday, August 16th we teamed up with the Google Partners Connect Team to broadcast the latest digital trends. We made i … | Continue reading
The importance of social media marketing is obvious to virtually every entrepreneur. Yet most businesses deploy the wrong social strategy for their business. If you’re selling digital goods, subscription services or advertisements, creating content on...read moreThe post The Best … | Continue reading
Google Analytics has long included a metric called "exit rate," which doesn't always get the attention that it deserves. When properly used, the exit rate can be even better at pinpointing website problems than studying your existing CTAs. Here's what it is and how it works. | Continue reading
#Hashtags are the bread and butter of Twitter marketing. For B2B and B2C businesses alike, they can drive the right audiences to your brand’s profile. If you don’t know how hashtags work, the premise is...read moreThe post Optimizing Twitter Hashtags for your Business appeared fi … | Continue reading
Rising start-ups and millennial companies like Skype, Airbnb, and Google know that innovative technology and spaces boost productivity. So, take a tip from the pros and check out the unconventional office tech guaranteed to promote efficiency and creativity in every office. Exer … | Continue reading
With a multitude of social media platforms now available, it is easy to be confused or unsure of how to develop a social media strategy in today’s hyper connected society. Social media networks are one...read moreThe post How to Design a Social Media Strategy Aligned With Your Sp … | Continue reading
Facebook has long been a marketing boon in the B2C arena, allowing brands to effectively reach out and connect with their customers directly, gathering data and insight and signaling which users - read as "influencers" - are worth a closer look. In B2B, communications are less in … | Continue reading
Social media is a remarkable tool for capturing new potential customers, getting the word out to thousands of people at once, and showcasing your products - but if you don't bother to master the medium, you're on par with an unplugged television. Let's start with an uncomfortable … | Continue reading
When Twitter and Facebook first appeared, some thought that email campaigns might just go by the wayside. The imminent death of email newsletters has been predicted many times over the years, and those prognostications have...read moreThe post 3 Ways Social Media and Email Can Wo … | Continue reading
You only get a couple of milliseconds to make an impression on a prospect through Facebook, so you better make them count. Since user attention spans are super short, ads need to jump out at...read moreThe post How to Optimize a Facebook Ad appeared first on Social Media Explorer … | Continue reading
Average session duration, say hello to everyone. Everyone, this is average session duration (or ASD as we call it 'round here). It's a surprisingly important metric for website performance, and we hope you will all spend some time with it. We find it effective to study alternativ … | Continue reading
When you think of social selling platforms for B2B, LinkedIn is probably the first one that comes to mind. Whereas social media sites like Facebook and Twitter are informal by nature, LinkedIn provides a professional...read moreThe post Is LinkedIn the King of B2B Social Selling … | Continue reading
The millennial generation is the first to spend more time on social media than on traditional media channels such as television or the radio. This generation of young and tech-savvy consumers engages with social media...read moreThe post 3 Ways Brands Can Target Millennials on In … | Continue reading
Google's new mobile benchmark data report, released early this year, has a ton of useful for information for developers looking to improve mobile performance. Considering how important the mobile experience is these days, it's definitely worth a read. One section that Google went … | Continue reading
Opportunity is probably the last word you’d associate with bankruptcy; yet that’s the term Avaya software had in mind when it filed for Chapter 11 in January of 2017. Instead of panicking over its $6...read moreThe post How to Preserve Brand Image During Bankruptcy appeared first … | Continue reading
Enlarge the informative infographic below by clicking on it. Most small businesses invest more time on Facebook than they do on LinkedIn – in fact, much more. In an earlier article I shared some insights about why Facebook may not be the best place to focus your social marketing … | Continue reading