An absolutely amazing resources for CC users. Covers shortcuts and quick keys for Photoshop, InDesign, Illustrator, Fireworks, Flash, Premiere and After Effects.This cheat sheet even more comprehensive and better by updating each of the Adobe programs shortcuts and adding in Adob … | Continue reading
It’s a fact: as the demand for compelling, stand-out content accelerates, creatives and marketers are working together more now than they ever have before. With 600 creatives and marketers in the U.S. and found that the vast majority of them have good or excellent relationships w … | Continue reading
Instagram has come a long way from being merely an Exchange-agram rip off. In 7 short years, the social media network has turned from a seemingly simple photo-sharing app into a billion+ dollar behemoth, housing possibly the world’s most engaged audiences across the board. The ev … | Continue reading
The term ‘meme’ was first coined by atheist writer Richard Dawkins in his 1976 work ‘The Selfish Gene’. He originally intended it to describe the spread of ideas and concepts amongst members of a similar culture. The internet (as with everything if you search far enough), has sin … | Continue reading
Starting a new job can be particularly tough for introverts. Everybody has a mixture of excitement and anxiety on their first day, but introverts will be faced with the types of challenge that stress them the most. What can you do to prepare yourself for such a big day?As an intr … | Continue reading
2018 is already rolling and if you haven’t done so already, now’s the ideal time to finally implement that social media strategy for your business. I know it can be daunting, but you really will...read more The post Implementing Your Social Media Strategy for 2018: What You Shoul … | Continue reading
I'm a Michigan State Alumni. A proud one at that. | Continue reading
New year, new trends. We know the world of e-commerce is constantly changing. Noticing trends before they happen is key. It will only help mold your marketing and digital advertising tactics accordingly. What’s to Come In 2018, creativity, strategic targeting, and specific consu … | Continue reading
A Defined Purpose Helps Build Wealth: The first step for you to build your wealth is to have a definite purpose. And this must be supported by a burning desire to fulfill it. This is important because many people get confused. These people believe that their purpose is to have a … | Continue reading
Have you ever wondered how to do things really well and start a new life with successful goals? Here we share with you a simple guide for motivation and improvement of life. We hope it will be very useful! 1) Decide to be honest in all your actions, even if it costs you money. Yo … | Continue reading
When developing your personal financial plan you should always remember the importance of risk management. How can we define the risk in this case? It is any contingency that may affect the success of our planning. That is, within personal finances we must take into account the r … | Continue reading
1. Have a Defined Purpose The first step for you to build your wealth is to have a definite purpose . And this must be supported by a burning desire to fulfill it. Everything that the mind can conceive and believe can be achieved. Poverty and wealth are the results of your thinki … | Continue reading
Competition drives us to make efforts. In Search Engine Optimization, competition matters a lot. We need to be very precise when it comes to competitive analysis in SEO. Do you ever wonder that why your SEO strategy is inefficient? Why are you always at the back pages of SERPs (S … | Continue reading
When it comes to CMS, there are two names that stand out: WordPress vs. Drupal. It is common knowledge that WordPress is easier to use and more popular as compared to Drupal. Is this the only difference between two? Well, no. Drupal, despite having a smaller yet quickly growing c … | Continue reading
With so many social media platforms available, it can get difficult for the modern marketer to settle on which one to use for their customer service practices. In today’s world, no business can afford to overlook the immense value that social media customer care (SMCC) brings to … | Continue reading
Some social media tasks are boring, time-consuming, or feel unnecessary in the moment. But these underrated tasks are still very important to ongoing brand success, and sometimes we all need a reminder. Let's take a look at the social media tactics you should never stop doing. | Continue reading
As we wrap up our advice for 2017, we want to talk about one interesting marketing tool in particular – remarketing ads via Google. If you've never tried these or aren't sure what they are, this FAQ is just for you! | Continue reading
Getting the word out about a new product or service is challenging when your audience is the public, but getting employee buy-in? Well, that can be a little bit trickier. Your employees have been entrenched in your brand from day one - they know what's worked, what hasn't, and … | Continue reading
Many of the Joomla users were the previous struggling with the SEO aspects, and the primary reason behind it was Joomla was not support the SEO concepts that much previously. However, things have mostly changed, and Joomla is now one of the most successful SEO CMS platform, which … | Continue reading
Ah, the holidays. It's a magical time of year when everyone in marketing is scrambling to tap into consumer momentum while simultaneously trying to get holiday content up in time. Just like the out-of-office coordination of family dinners, gatherings, and present exchanges, it' … | Continue reading
Author informationBarry FeldmanFounder at Feldman CreativeBarry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He wri … | Continue reading
Anyone who knows 21 Handshake owner, Isaac, knows that he constantly has 100 ideas and thoughts running through his brain at all times. And while we admire his excitement and creativity, finding a productive way to channel it has been a challenge! This blog is a result of that. … | Continue reading
Going on holiday is supposed to be fun, yet many of us worry about how we will manage our beloved social media profiles whilst on holiday. There’s no need to fear, though. There are countless...read moreThe post Top 5 Tips For Managing Your Social Media Profiles While On Vacation … | Continue reading
Are you still struggling to attract attention to your content? Sometimes those content view numbers just aren't what we expected or needed...which isn't fun, but it's also an opportunity for growth. Check out our favorite strategies for improving visibility when content is strugg … | Continue reading
Are you looking for the perfect gift for the digital marketer in your life? Well you're in the right place! As a full service digital marketing agency, we have put together a list of products we love and use everyday (or would love to get as a gift!). This gift guide offers price … | Continue reading
If you own an auto repair shop, much of your time and energy is spent on keeping your customers happy and satisfied. Being able to perform high-quality repairs is probably a priority for your business. At the same time, if you’re hoping to grow your business and retain your curre … | Continue reading
These days, it's very common to depend on social media and marketing photos that are taken from smartphones. After all, we all have a mobile device nearby, and certain events or opportunities need immediate photo-taking or video marketing action! It's pretty common to have one of … | Continue reading
We've talked in the past about how Facebook Messenger may be a more powerful tool than you think, with it's ability to house chatbots that can answer questions and facilitate sales directly from the chat app. But now, news has dropped that Facebook wants to take this Messenger ap … | Continue reading
Anyone who knows 21 Handshake owner, Isaac, knows that he constantly has 100 ideas and thoughts running through his brain at all times. And while we admire his excitement and creativity, finding a productive way to channel it has been a challenge! This blog is a result of th … | Continue reading
Copywriting and marketing naturally go together, but capturing your B2B offering in images can be a little more challenging. Customer-facing pictures, simple product and lifestyle shots, seldom have the same "mileage" when appealing to businesses. Pinterest, though it's most co … | Continue reading
Social media platforms are increasingly being used by businesses for the acquisition of new clientele. With so much variety currently on the market, it can prove challenging to select the right social media channels for...read moreThe post The 7 Best Social Media Channels for Bus … | Continue reading
It's that time of year again – time to take a close look at digital marketing trends for 2018, and just what you should be prepared for. Check and see if your strategy is ready! | Continue reading
It's easy to think of social media as a brand-building tool – something to pump content into when you want to get your name out there and build up rapport. But that's not exactly true. One of the most valuable social media advantages is actually direct lead generation...as long … | Continue reading
And three to avoidIt’s been proven in the lab. Feature leads: Lead the way Write a webpage lead that grabs attention and gets the story started. Image by Redd AngeloIncrease readers by 300% and reading by 520% (Groove HQ)Boost social media shares (Reuters Institute)Enhance reader … | Continue reading
Anyone who knows 21 Handshake owner, Isaac, knows that he constantly has 100 ideas and thoughts running through his brain at all times. And while we admire his excitement and creativity, finding a productive way to channel it has been a challenge! | Continue reading
From Nike and Pepsi to GE and Microsoft, major corporations spend millions each year on marketing initiatives to carefully shape, protect or revitalize their brand image. The success of a marketing campaign can hinge on a single word or image choice. That’s why these companies … | Continue reading
Digital Marketing Tools Review Over the next few weeks, our 21 Handshake team will be giving you the scoop on what digital tools we have used. We will start with SEO tools then move on to review project management software, social media platforms, apps and a CRM review. We are no … | Continue reading
Let's make it clear: Your Facebook videos really, really need captions that play along with the video. Captions are key to engagement, and they are only getting more important, so if you don't know how to add them, it's a very important skill to learn. | Continue reading
Online public relations, or PR, is an inseparable part of today’s digital marketing. It is a handy instrument to use for reaching new audience segments, expanding your exposure, and building credibility. Online PR campaigns are also effective in helping your business establish a … | Continue reading
Imagine you have a piece of content that's stealing the spotlight - it's getting many more likes, comments and shares than anything else you've created. Maybe the fire's died down a little, but it's still one of your most popular pieces. You don't want to let it fade into obscuri … | Continue reading
Everyone knows that developing a content strategy is essential for content marketing success. Well, just about everyone. According to recent survey of people who subscribe to The Content Strategist, 98 percent of senior marketers believe strategy is important. So how are marketer … | Continue reading
A recent poll found that 51.9% of marketers rank video as the number one medium to obtain a high ROI. Video marketing has taken off in recent years and storytelling is one of the best...read moreThe post Is Your Video Storytelling Strategy Derailing Your Brand? appeared first on … | Continue reading
iOS 11 has been around for a while now, which means many digital markers have probably gotten around to downloading it (assuming, of course, that your team uses Apple products). In that case, you may have also noticed that this newest update has a lot of problems and weird bugs g … | Continue reading
Recently, I returned from a quick Canadian road trip and felt a true sense of relief switching back to measuring distance and speed based on miles rather than kilometers. It got me thinking about how easy it is to get used to a specific communication style in a specific context. … | Continue reading