Experiential marketing campaigns have the potential to generate social media buzz and earned media, but few UK marketers are leaning heavily on the practice. | Continue reading
A scan of new data from around the world | Continue reading
Xing, a business-focused German-language social network, saw its finances and user base grow in 2017’s first half, powered by a local focus in Germany, Austria and Switzerland that it believes keeps its more global-minded competitor LinkedIn at bay. | Continue reading
An ongoing quarterly survey of millennial usage of Instagram and Snapchat finds remarkably parallel usage patterns, with similar levels of daily users, occasional users, and even similar patterns of avoidance. | Continue reading
Indonesia-based ride-hailing firm Go-Jek just acquired ticketing service Loket as part of its bid to become Southeast Asia’s WeChat. | Continue reading
A scan of new data from around the world | Continue reading
A scan of new data from around the world | Continue reading
Amazon has expanded the availability of its popular child-focused FreeTime service in Germany to Android device users. | Continue reading
Companies are using analytics tools across their organizations, but areas where analytics are used most heavily are not necessarily where they’re most influential. | Continue reading
Southeast Asia-based SVOD service iflix just raised $133 million, and plans to use local content and a lower price to take on Netflix. | Continue reading
A study finds that influencers are driving engagement on Instagram at levels brands are unable to generate themselves. | Continue reading
Jason VandeBoom, founder and CEO at ActiveCampaign, explains why best-of-breed marketing tools aren’t just for large corporations. | Continue reading
A scan of new data from around the world | Continue reading
Three-quarters of smartphone owners in India want to see personalized online ads. And nearly one-third think better personalization would most improve digital advertising. | Continue reading
A survey of mobile publishers worldwide—most of them focused on gaming apps—found that rewarded video ads are the most effective way to generate revenues. | Continue reading
All brands have a story to tell consumers, but telling it in a way consumers want to hear can be challenging. Marketers are taking advantage of their ability to use content and ad creative sequentially to present longer, more compelling messages to consumers. | Continue reading
Ethan Collins, business development manager at mobile game publisher Yodo1, discusses the complexity of mobile game distribution in China. | Continue reading
A scan of new data from around the world | Continue reading
A scan of new data from around the world | Continue reading
Marketers are at different stages of digital transformation—some have started the process, while others are not really sure what it entails. But according to those that regard themselves as digital transformation leaders, many agree that digital innovation comes with many a … | Continue reading
Podcast listening is rising in the UK—and becoming a regular activity among a greater share of existing users than any other audio-based media activity. | Continue reading
Smartphone shipments in India remain dominated by Samsung and a few China-based manufacturers, and nearly all of them are 4G-capable. | Continue reading
Paytm is arguably India’s market leader in the digital payments sector. But it is taking on new threats from messaging platforms looking to encroach on its turf. | Continue reading
A scan of new data from around the world | Continue reading
Netflix is still top dog among subscription video-on-demand providers, but Netflix’s dominance doesn't necessarily spell disaster for other SVOD services. | Continue reading
Influencer marketing costs are going up in the UK, but prices per post vary considerably depending on reach and platform. Regardless, UK marketers remain willing to shell out for influencers’ sway. | Continue reading
Jennifer Tang, CEO of Dentsu Aegis Network Taiwan, discusses the pressure to improve the country's digital advertising industry. | Continue reading
A scan of new data from around the world | Continue reading
Many executives still rely heavily on traditional tools like spreadsheets and PowerPoint to gain data insights at their company. But some are also looking to newer tools like machine learning and predictive analytics. | Continue reading
Jack Hogan, CTO at Lifescript, talks about how pharmaceutical companies can leverage programmatic advertising in spite of tough industry regulations. | Continue reading
Used-car buying site Carspring’s public profile is set to get a boost after receiving a cash infusion that includes a chunk of TV advertising time from broadcaster Channel 4. | Continue reading
The collapse of a potential sale of India-based ecommerce platform Snapdeal to rival Flipkart has winnowed the field. Now Flipkart needs to figure out a strategy to take on Amazon. | Continue reading
Digital travel sales in India will total $22.52 billion in 2017, up 33.0% over the previous year, according to eMarketer’s latest forecast on worldwide digital travel sales. | Continue reading
Digital travel sales’ rise in Western Europe will decelerate to a relatively slow 5.7% in 2017, according to eMarketer’s latest look at the region’s travel-related ecommerce activity. But there will be a few standout markets. | Continue reading
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna and forecaster Andrea Szasz discuss which streaming stick or set-top device is most popular. | Continue reading
A surprising number of consumers use free, often unsecured, Wi-Fi for somewhat sensitive online activities like checking email and social media accounts. | Continue reading
As credit card processing options expand, banks appear to be losing out to nonbank platforms when it comes to providing transaction services to small businesses. | Continue reading
Ad viewability levels for display ads in the UK grew in Q2 2017, marking the first viewability increase in nine months, according to the latest quarterly figures from ad verification company Meetrics. | Continue reading
In China, Apple is increasingly caught between the demands of a censorship-prone government and a need to maintain access to one of the largest markets for its devices and services in the world. | Continue reading
A scan of new data from around the world | Continue reading
In the latest episode of "Behind the Numbers," eMarketer analyst Mark Dolliver discusses how internet users over the age of 65 spend their time online, and what's holding many back from adopting newer technology. | Continue reading
Retail ecommerce sales in Germany will rise by nearly $7 billion in 2017 to pass $65 billion, according to eMarketer’s latest forecast of ecommerce activity there. Despite this growth, digital sales will remain a small fraction of total retail sales. | Continue reading
A scan of new data from around the world | Continue reading
Digital advertising was responsible for more than 50% of the UK’s total media ad spending for the first time in 2017’s first quarter, helped by faltering ad spending for most other media. | Continue reading
Research firm Canalys recently reported a dip in smartphone shipments in India, but the company is laying responsibility on a massive consumption tax overhaul in the country. | Continue reading
A study of marketers worldwide found that some are starting to adopt digital transformation programs to keep up with ever-changing technologies and evolving consumer expectations. And a small percentage already have a process in place. | Continue reading
In the latest episode of eMarketer's "Behind the Numbers" podcast, VP of Forecasting Martin Utreras discusses the so-called sharing economy. The impact of digital platforms like Uber and Airbnb has been enormous, and likely even greater disruption is on the way. How many Amer … | Continue reading
A scan of new data from around the world | Continue reading