Juggling an online presence to a single channel is a job in itself, which is why more businesses and brands are constantly seeking a single place to manage it all. There is a constant need...read moreThe post The Top 10 Social Media Listening Tools for Budget Marketers appeared f … | Continue reading
Organic marketing is exceptionally appealing to budget-conscious companies - while the creation of organic content does require capital, deploying it across various platforms is essentially free. Unfortunately, there's no such thing as a free lunch, and that's doubly true in the … | Continue reading
I don’t have an Instagram account—and neither should you. Here are the Top 3 reasons why. Got it? Good. 1. Get a Life To paraphrase the words of the famous curmudgeon, William Shatner, stop taking...read moreThe post The Top 3 Reasons to Delete Your Instagram Account appeared fir … | Continue reading
If you talk about yourself too much, or too loudly, and what happens? For one, you'll end up hoarse and your voice will be less pleasant to listen to, but the real problem lies in boring or annoying your audience. Just as it can be tiring to hear the same old stories from friends … | Continue reading
If you think developing an integrated marketing strategy sounds challenging, just imagine how difficult it must be for a global brand! That’s what Kofax Limited needed to do when Lexmark International, Inc. acquired it in...read moreThe post Integrated Marketing Strategy 101 appe … | Continue reading
Jay Baer, the founder of Convince & Convert, is a genius when it comes to developing social media and customer service strategies. He has helped countless big name companies, including Allstate and The United Nations,...read moreThe post Jay Baer’s Top Tips for Handling the Hater … | Continue reading
We have previously discussed how you can tell if you get shadowbanned on Instagram – a process where Instagram sneakily blocks your posts from view without letting you know anything is wrong. Instagram appears to shadowban when it suspects inappropriate activity or grammers who a … | Continue reading
Keywords and backlinks are prime factors in Google’s mysterious ranking algorithm. On-page SEO elements like these help define what you page is about, thus giving it a better shot to get noticed by users. However,...read moreThe post The Single Most Important SEO Element for Your … | Continue reading
In the digital age, social media is ground zero for marketing basics like building brand awareness and loyalty, identifying and nurturing leads, increasing web traffic and search rank, and providing real-time, actionable customer insights. For many brands, their Facebook page is … | Continue reading
Every business has a Facebook page, but most do very little with them. If you’re only occasionally updating your Facebook page – or just copying the same strategies as everyone else – you aren’t gleaning...read moreThe post 4 Ways to Breathe Life Into Your Boring Facebook Page ap … | Continue reading
From Costco food samples to vacation sweepstakes, there’s nothing Americans love more than freebies. Facebook is ground zero for capitalizing on our love for freebies to grow a social media fan base and increase brand awareness. One of the easiest contests to run is a simple Face … | Continue reading
Although Snapchat is one of the most innovative social media platforms out there, it is certainly not the most profitable. The brand lost $1 billion alone last quarter, forcing marketers to question Snapchat’s future as...read moreThe post The Cases for and Against Snapchat’s Sur … | Continue reading
Content is content, right? Does this sound like your current content philosophy? "An article or a blog is an end point, and the only variance are the paths that lead to it." If it does echo your content strategy, we've got some news for you: you're missing out on some incredib … | Continue reading
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! | Continue reading
Social media listening is one of the most important b2b trends that businesses, especially the ecommerce space, has seen in recent years. The practice of monitoring the customer voice via social for complaints, praise and feedback is an incredibly effective...read moreThe post Ho … | Continue reading
Today’s fragmented digital landscape makes it harder than ever for businesses to connect with the right customer at the right time, much less distribute the right information. As a result, many companies have developed a fragmented digital marketing strategy. Their short-term str … | Continue reading
People learn from and remember their experiences. When they’re good experiences, they’ll want to come back for more. If you want your audience to keep coming back to you, you’ll […]The post How To Build Meaningful Experiences Through Your Content With Carla Johnson From Type A Co … | Continue reading
The best ideas rarely come from conventional sources, and Coss Marte is hardly a conventional source. Marte first experimented with entrepreneurship as a teenager, selling goods in front of bodegas in New York City. By...read moreThe post 4 Groundbreaking Things an Ex-Con Taught … | Continue reading
Did you know that 51% of companies currently use automation tools? That number is also increasing. It’s not hard to see why. A company that isn’t using automation tools is incurring unnecessary overhead and probably...read moreThe post 3 Ways Automation Tools Are Increasing Marke … | Continue reading
There is a part of the SEO process that isn't discussed quite as much as the other aspects – the Googlebot, or how Google scans sites for information used in page ranking. And while we love to talk about the value of content (important!) and tags (also important!), it's good to r … | Continue reading
It’s no coincidence that Snapchat and Instagram share many of the same features. Since the two social media platforms started going toe-to-toe, Instagram has always seemed to reproduce Snapchat’s successful developments. Stories, selfie filters and...read moreThe post Instagram: … | Continue reading
Technology continues to address real-world issues with Google’s latest feature: SOS Alerts. When disaster strikes, real-time updates and relevant information are essential. We first look for the latest news regarding the crisis, as well as who and where to call for help. Too of … | Continue reading
The key to a successful Facebook marketing is posting or sharing content your audience will actually like.You’ve probably heard this like a million times by now, right? Well, there’s a reason for that. It’s because it’s...read moreThe post 10 Rules for Effective Facebook Marketin … | Continue reading
We live in a world of instant gratification: online shopping with same-day delivery; movies that stream on-demand; and smartphone apps that summon everything from groceries to taxis, all with a few taps of our finger. We don’t even like waiting a few extra seconds for a page to l … | Continue reading
Content marketing provides tremendous value to advertisers, allowing brands to get their message across on social platforms at little cost. To bring your content marketing strategy to its fullest potential, it’s essential to utilize creative...read moreThe post Creative Content M … | Continue reading
Think with Google, a content research arm of the company, released a really interesting infographic-like breakdown of three basic goals for mobile marketing. Google loves mobile marketing, and since most people in the world spend more time online with phones than anything else, y … | Continue reading
An active social media presence is starting to become mandatory across many different industries, especially as more leaders realize its potential for improving services and attracting clients. Even the healthcare industry, which is notoriously slow...read moreThe post How Doctor … | Continue reading
If you want to start a career in SEO, an official degree in digital marketing, communications or computer science may be of use. But, as the IT businesses grow with each year, you need to learn to stand out of the crowd of people with the same degrees. And, since SEO is the defin … | Continue reading
When brands prepare to develop long-term evergreen content to help bring in organic traffic, they face a frequent problem: A lack of ideas. Because evergreen pieces need to be as unique and focused as possible, many companies look around and find that the obvious topics have alre … | Continue reading
Has your email marketing hit a plateau? If so, there’s good news ahead. You can bring your email marketing results to new heights with a little help from another very powerful forum—social media! Here’s how...read moreThe post 3 Ways Social Media Can Supercharge Your Email Market … | Continue reading
Facebook videos! They get results, sometimes they engage even better than a great photo, and brands are highly encouraged to try them out – especially if you have some strong video concepts elsewhere that can be adapted to Facebook. There's only one significant catch: You only ha … | Continue reading
Businesses often do not put enough effort into their subject headings, especially for marketing campaigns. However, the subject line is by far the most important aspect of email marketing. It is a prime opportunity to...read moreThe post The Psychology of Subject Lines: Using Sci … | Continue reading
Finding great Instagram content a few times is easy: Finding great Instagram content consistently, over the long term, can be very challenging. That's why we love to explore new ways of using Instagram and finding the best subjects for pics and video – to keep the interesting con … | Continue reading
The great Teddy Roosevelt once said, “Speak softly and carry a big stick.” For marketers, the goal should be to speak clearly and carry a big heart. Get on your customer’s level, use language they’ll...read moreThe post 5 Ways Effective Communication Can Energize Your Marketing S … | Continue reading
Instagram is widely known as an image sharing social media platform. However, there are so many other things you can do with it. One of the most amazing features of Instagram is Instagram Stories. This...read moreThe post 6 Ways to Harness The Power of Instagram Stories appeared … | Continue reading
Yes, there are about 200 different Google ranking factors, and no, we don't expect you to have them all memorized. Many are encoded in SEO best practices as well – but the most influential factors tend to slowly shift over time as Google decides what's good or bad for its search … | Continue reading
Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers....read moreThe post The 5 Elements Every e-Commerce Websit … | Continue reading
In case you haven't been following the news lately, millennials are ruining everything. The much-maligned demographic born between 1980 and 2000 is, if you believe the hype, are single-handedly responsible for the downfall of everything from engagement rings to Applebees. To he … | Continue reading
Although the number of Twitter users continues to grow year after year, the site’s popularity may soon be in jeopardy. Forbes predicts that the social media platform’s US base will slow in growth in the...read moreThe post Is Twitter Doomed? Social Media Experts Weigh In appeared … | Continue reading
In the past year or so, if you searched for specific celebrities, sports teams, movies, landmarks or important organizations, your Google searches would do something interesting: They would include a social media post directly from that brand, at the top of the SERP where everyon … | Continue reading
The process of finding the right person for the right job isn’t always the easiest task. But there’s a few ways to make this process much easier. Let’s jump into the exciting possibilities of social...read moreThe post How to Hire the Perfect Social Media Intern appeared first on … | Continue reading
Evergreen content is now – thankfully – a part of most content portfolios: We all have those pieces that are designed to stick around in the years to come, talking about perennial issues that never get very old. The problem is that this content isn't always exciting. It doesn't c … | Continue reading
Any successful marketing professional knows to attend marketing events and conferences. They’re a great opportunity to learn new techniques, keep up with ever-changing technologies and become introduced to new programs. These events are also opportunities to network, collaborate … | Continue reading
In the classic movie “Used Cars,” cynical salespeople compete to see who can close a deal the fastest. Using a dollar bill on a fishing line to literally reel in a prospect, Kurt Russell greets...read moreThe post 5 Stupid Myths About B2B Social Selling appeared first on Social M … | Continue reading