Consumers' loyalty to specific news outlets is on the rise, according to a recent poll by Gallup . Among consumers, 48% identify... | Continue reading
Sophorn Chhay contributed today's post. He is the inbound marketer at Trumpia , a mobile content delivery service that lets users cust... | Continue reading
The past isn't dead. It isn't even past. — William Faulkner My Irish heritage has always been a source of pride, as it is for 33.... | Continue reading
To event-industry old salts, working an event with unofficial credentials is known as suitcasing . To the unwashed, it's known as crashi... | Continue reading
Are you an adventurous event-goer? Airbnb wants you. Room-sharing represents the ultimate way for event-goers to personalize bu... | Continue reading
Aristotle advised every speaker to use pathos (feeling) to cater to listeners' "sense of identity, their self-interest, and their emotio... | Continue reading
Our “measure everything” age has engendered a new form of marketing myopia , says Todd Ebert in Convince & Convert . "While marketers ... | Continue reading
By 2020, 75% of news coverage will be written by bots, says content marketing guru Mark Schaefer . "When it gets to the point that a ... | Continue reading
Victorian doctors prescribed morphine like today's doctors do hydrocodone , especially to young middle- and upper-class women. As a resul... | Continue reading
Unless you crave brawn more than bliss, you'd never do 100 extra pushups. It'd be masochistic. So why, when writing's such hard ... | Continue reading
It is a hopeless endeavor to attract people to a theatre unless they can be first brought to believe that they will never get in. —Char... | Continue reading
Mel Ordway's troubles began the day he was assigned Nat Bowen's old territory. That morning, and for weeks thereafter, whenever he call... | Continue reading
Almost always, games score big as traffic-boosters at events. The reasons why are well understood: games satisfy attendees’ innate... | Continue reading
Event no longer describes the work of planners, Kevin Jackson says in Event Manager Blog . Planners no longer merely organize event... | Continue reading
Americans' panic over sharks dates to July 1916, when man-eaters killed four bathers at the Jersey Shore. "The New Jersey shark attacks... | Continue reading
All the world’s a stage, and all the men and women merely players. As You Like It , Act II, Scene VII As Adrian Segar says in The Powe... | Continue reading
In What is Literature ? , philosopher Jean-Paul Sartre observes that, unlike shoemakers and architects, writers can't consume their own... | Continue reading
Leaders can learn a lot from FDR . A champ in many ways, he was at his most masterful where bad news was concerned—and there was a storm ... | Continue reading
“Influencer marketing presents a glaring opportunity for brands to leverage the power of word-of-mouth at scale through personalities that... | Continue reading
“ The effect in sickness of beautiful objects, of variety of objects, and especially of brilliancy of color is hardly at all appreciated. ... | Continue reading
A new study published in the Academy of Management Journal says creative workers ignore their spouses. Two management professors inter... | Continue reading
Fans of Mindfulness-Based-Stress Reduction (MBSR) , which finds rays of Western science in Eastern meditation, have become saintly inside ... | Continue reading
My bravado is foolish ; yours is funny . Chaplin exploited that fact with The Tramp. Funnier than the fool "is the man who, havi... | Continue reading
"Society is a troop of thinkers, and the best heads among them take the best places." — Ralph Waldo Emerson After Pantone each ... | Continue reading
A new study from Cornell's Center for Hospitality Research shows restaurants will soon start charging diners for reservations. "This... | Continue reading
ToutApp CEO "TK" Towhead Kader, who prides himself on " operational ruthlessness ," is through with events ; or, at least, with other peop... | Continue reading
"Event sponsorship does not belong to the 2010s," says Julius Solaris on Event Manager Blog . If you produce events and your notion of... | Continue reading
Ad tech is destroying the web, says a new report from Kalkis Research . Media firms, desperate for readers, are turning to ad tech provide... | Continue reading
Sorry, email marketer. No do-over for you. If your emails don't deliver on these four basic needs, you're dead, says e-mail marketin... | Continue reading
Mania for narrative persuasion has sanctified storytelling. But merely mentioning your company's name less in your copy doesn't make you... | Continue reading
Abraham Maslow said in The Psychology of Science , "I suppose it is tempting, if the only tool you have is a hammer, to treat everything ... | Continue reading
Whenever I despair of our species, I remember that innovation is in our bones and such a marvelous thing, as two case studies illustrate.... | Continue reading
I need not follow the beaten path; I do not hunt for any path; I will go where there is no path, and leave a trail. — Protestant h... | Continue reading
Sharklike companies scare clients off. So it's heartening to see a venture capital firm so self-confident it's willing to empathize.... | Continue reading
Investor greed and digital technology are inspiring managers to become New Taylorists, says The Economist . A long-discredited manageme... | Continue reading
Don't cut it on the job market? Now you can go back to school. Tuition free. H'University , brainchild of razor manufacturer Harry's , ... | Continue reading
New research appearing in the International Journal of Business Administration suggests junk content consumption lowers the qualit... | Continue reading
A stock sell-off/bond buy-up by jittery investors is known on Wall Street as a "flight to safety." A different kind of flight to safety ta... | Continue reading
Fifteen years ago, there were two flacks for every reporter. Today there are five. " As the PR field flourishes, journalists are becomin... | Continue reading
Baby Boomers are more engaged and productive workers than Millennials, according to studies by Gallup . Gallup's researchers suggest thr... | Continue reading
Video is every storyteller's super weapon. In no other industry does this hold truer than in travel. By immersing viewers in sights... | Continue reading
Were he to examine some of Facebook's users, Freud would have a field day. The good doctor said children, primitives and neurotics all... | Continue reading
In the middle of World War II, 2,700 Women Marines (average age 22) served in Headquarters Battalion at Henderson Hall in Arlington, Vi... | Continue reading
Antiquated mindsets bar publishers' way to monetizing digital content, Rob Ristagno says in Niche Media . "Publishers often cite a 10%... | Continue reading
"Find a niche, not a nation," Seth Godin says in The Bootstrapper's Bible . Niche is a time-honored business term and an ancient ... | Continue reading
"Brands identify as many things—cute, quirky, rugged, industrial—but they are rarely male, female or other," says researcher Andreas Vonia... | Continue reading
Been-around blogger Matt Banner contributed today's post. Matt teaches techniques for better blogging at OnBlastBlog . Email marketing... | Continue reading
The art of art, the glory of expression and the sunshine of the light of letters, is simplicity. —Walt Whitman Simplicity's cool...... | Continue reading