Mothers are a highly digital group and have been for some time, but their usage of digital is constantly evolving, often at a rapid pace. | Continue reading
Amazon has launched a promotional effort in the UK around what the company is calling “Download Day”—its anticipated busiest day of the year for video content downloads by UK Prime Video users. | Continue reading
Nathalie Choy, senior marketing innovation, web and digital performance manager at Kia Motors America, explains how the brand's Facebook Messenger bot offers more than just customer service. | Continue reading
A scan of new data from around the world | Continue reading
Feature phones remain prevalent in India despite declining shipments. Mobile service disruptor Reliance Jio plans to funnel consumers lacking smartphones to its data plans by launching a free 4G-capable feature phone. | Continue reading
eMarketer expects 31.2 million people in South Korea will access messaging service KakaoTalk at least monthly this year. But the app is branching out beyond mobile messaging. | Continue reading
In today's episode of "Behind the Numbers," forecasters Andrea Szasz and Chris Bendtsen continue to break down eMarketer's latest numbers, this time focusing on the pay TV market. Who's watching? Who's not? And who's cutting the cord? | Continue reading
Google launched Android Pay this week in Spain, the mobile payment system’s 14th market—and one where the adoption of contactless payments via smartphone has yet to take off in a meaningful way. | Continue reading
Some people aren’t the biggest fans of ads. But a study of 15- and 30-second video ads found that most people were more likely to complete an ad if they received a reward for doing so. | Continue reading
Olivier Thirion de Briel, global solutions marketing director at secure identity solutions provider HID Global, discusses the impact that the Second Payments Services Directive could have on digital banking in the UK. | Continue reading
The use of connected TV devices continues on a sharp upward path, with another year of double-digit growth in the US. In total, 168.1 million people in the US will watch connected TV this year, up 10.1% from last year. | Continue reading
In the latest episode of eMarketer's "Behind the Numbers" podcast, we're talking digital video: How large is the market? How much is it growing? How do Netflix, YouTube and other players stack up? Forecasting analysts Andrea Szasz and Chris Bendtsen walk us through the la … | Continue reading
Clive Armitage, CEO of Agent3, explains how marketers should choose technology that helps make sense of data. | Continue reading
Travelers from China keep heading overseas in record numbers, and they’re bringing their wallets with them—although there’s been a dramatic shift in where they focus their spending. | Continue reading
Automation technology helps reduce repetitive tasks related to complex B2B sales cycles, but B2C companies are also using automation. | Continue reading
A scan of new data from around the world | Continue reading
A scan of new data from around the world | Continue reading
eMarketer forecasts 42.3 million people in Russia will use VK Messenger at least monthly this year, a 13.8% increase from 2016. Moreover, the pace of growth for VK's platform will top that of mobile messaging overall in Russia between 2017 and 2021. | Continue reading
Millennials are being hacked—by each other. Older users are less likely to view their partner's texts and emails without permission. | Continue reading
Singapore’s Grab secured $2.5 billion in new funds from China’s ride-hailing giant Didi Chuxing and Japanese telecom SoftBank, among others, as the company continues to gain ground on rivals Uber and Go-Jek in Southeast Asia’s on-demand transportation sector. | Continue reading
eMarketer expects 50.2 million people in Japan will use Line at least once per month this year, a 10.3% increase from 2016. | Continue reading
A scan of new data from around the world | Continue reading
Double-digit increases in ecommerce sales for several product categories helped push B2C ecommerce sales in Germany up 12% year over year in the second quarter. | Continue reading
Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific. | Continue reading
Mobile messaging apps are, hands down, one of the most challenging marketing environments to master today, but that isn’t stopping businesses from trying. Success is heavily influenced by where a business operates and the app or apps they choose to use. | Continue reading
Surging revenues from streaming sites played the primary role in dropping CDs’ share of Germany’s music industry sales below 50% in 2017’s first half, with the overall market for music in the country growing by nearly 3%. | Continue reading
Mobile messaging app usage is expected to hit a milestone in 2017: For the first time, over three-quarters (76.3%) of the world’s smartphone users will use one. | Continue reading
China’s government just announced a plan to invest billions in the country’s artificial intelligence efforts. A few other factors will also give China a great chance to surpass the US in the sector within a few years. | Continue reading
A scan of new data from around the world | Continue reading
A scan of new data from around the world | Continue reading
In India, mobile payments are used by internet users nearly as much as credit cards. And the country’s younger age groups are using mobile banking services in large numbers. | Continue reading
In the latest episode of "Behind the Numbers," we tackle the rise of "fake news," the erosion of consumer confidence in mainstream media and the unfolding challenges these trends pose for advertisers and publishers. | Continue reading
Fashion-focused European ecommerce heavyweight Zalando is launching an Amazon Prime-like paid membership program as it looks to keep ahead of its hard-charging US rival’s share of the region’s digital commerce. | Continue reading
The initiative comes in response to publisher concerns about consumer consumption of news on social networks. | Continue reading
A scan of new data from around the world | Continue reading
For 85% of US ad agency executives, effectiveness and direct impact on business objectives influence consideration of new business tools. | Continue reading
Dale Renner, CEO at data management company RedPoint Global, explains what makes a good master data management tool. | Continue reading
Internet users in Great Britain are more aligned with their US counterparts when it comes to online safety concerns when compared with peers in Germany, France and the Nordics. | Continue reading
In the latest episode of "Behind the Numbers," analyst Cathy Boyle and researcher Chris Keating discuss the market for mobile apps, and what it means for businesses. | Continue reading
Many marketers look to location data to deliver relevant mobile ads to consumers. But new data finds that some don’t fully understand how to leverage location to hone their messaging—and that’s just one of the many hurdles they face. | Continue reading
India’s ecommerce sector is set for a shakeup thanks to Amazon’s aggressive moves into the market. One market leader, Flipkart, is trying to take on a withering rival. | Continue reading
As in most developed markets, proximity mobile payments remain a solution in search of a problem in Japan. | Continue reading
Tencent’s Honor of Kings has amassed more than 200 million registered users since its 2015 launch. The game is now the world’s top-grossing mobile game, and owner Tencent hopes to repeat its success in other markets. | Continue reading
Music streaming continues to drive the UK music market, with streaming equivalent album sales largely responsible for a double-digit increase in overall album sales in 2017’s first half. | Continue reading
A scan of new data from around the world | Continue reading
The use of peer-to-peer mobile payment apps such as Venmo in the US will continue to grow by double digits through 2021, according to eMarketer’s latest mobile banking and payments forecast. | Continue reading
A scan of new data from around the world | Continue reading
Chinese media dubbed 2016 as the “birth year” of virtual reality in the country. Here’s a look at the top takeaways from a 2017 report on VR in China by iResearch Consulting Group and Greenlight Insights. | Continue reading