Beth Nicholas, account director at agency Sense and one of Event 100 Club's 30 under 30, shares her views on the industry and ambitions for the future. | Continue reading
Popchips is opening a pop-up in London to celebrate the launch of its 'crazy hot' flavour from its Ridges range. | Continue reading
HSBC is bringing rugby fun to the community, with the launch of its HSBC Try Rugby activation in Hong Kong. | Continue reading
Agency Ignis has created a multi-sensory charred bar for activations at three airports in France for Ballantine's Hard Fired Scotch whisky brand. | Continue reading
Nickelodeon UK & Ireland has partnered with VisitBlackpool to bring Nickelodeon's Slimefest back to the beach resort. | Continue reading
Cadbury has unveiled details of its annual Easter egg hunt, in partnership with the National Trust and National Trust for Scotland. | Continue reading
Innocent's digital detox festival 'Innocent Un-plugged' will not take place in 2017, but is set to return in 2018. | Continue reading
Glenmorangie brand Ardbeg has revealed details of its forthcoming Ardbeg Day celebrations, a series of immersive events taking place in the UK and globally. | Continue reading
US-based creative agency Midnight Oil has strengthened its creative team with two hires. | Continue reading
Music festival Bestival is hosting a one-off edition in London, giving guests a taste of its offering before it moves to a new site. | Continue reading
London-based craft beer provider Sambrook's Brewery is hosting a party to celebrate the return of spring and to mark the launch of its new Session IPA. | Continue reading
Instant coffee brand Nescafe has partnered with Japanese bed manufacturer France Bed Co to stage a pop-up café with beds, to mark World Sleep Day. | Continue reading
Dating and social discovery app Bumble has teamed up with UK dance music event We Are FSTVL to host a takeover at Boxpark, Shoreditch. | Continue reading
Cadbury staged an easter egg hunt in a giant maze at the London Eye this weekend, as part of its Easter egg campaign. | Continue reading
Tyre manufacturer Bridgestone has kickstarted the UK brand activation of its campaign highlighting its Olympic Games partnership. | Continue reading
To celebrate the Easter season, Cadbury is unveiling an 'enchanted' hedge-maze at the London Eye as part of the brand's Great British Egg Hunt. | Continue reading
Heinz's anniversary pop-up, William Hill's interactive window displays, O2's new virtual reality experiences, TripAdvisors's London Eye sleepover and a UK dinosaur takeover are this week's most read stories. | Continue reading
Amazon Prime staged a 'secret radio' takeover at SXSW festival, inspired by hit shows available to stream on the online video platform. | Continue reading
Luxury watch brand Tag Heuer has created a deep dive racing experience with Gran Turismo Sport, showcased at this year's Geneva Motor Show. | Continue reading
Fashion retailer Gap is launching a pop-up in London for one weekend only, which invites guests to customise their own unique garments. | Continue reading
For one day only, online food delivery service Just Eat is offering one penny pizzas to anyone with the first name Mary. | Continue reading
Events to watch out for this weekend include Burt's Bees 'Wall of Kisses' in Birmingham, Peroni's art-themed experience and Button & Wilde's experiential pop-up. | Continue reading
Automotive brand McLaren has been announced as the official automotive partner for Chestertons Polo in the Park, and will be delivering experiential activity at the event. | Continue reading
Whisky brand Auchentoshan will be hosting a 'Can-archy' party today (16 March) in collaboration with BBQ street food vendor Smokey Tails. | Continue reading
The Baileys Women's Prize for Fiction pop-up book bar is returning to Waterstones on London's Tottenham Court Road this April to celebrate the pleasure of reading. | Continue reading
Brand experience agency Ice has secured a two-year contract to deliver a range of events for telecoms brand O2. | Continue reading
New body care and fragrance brand Button & Wilde is celebrating its launch with a luxury pop-up in central London, which will welcome guests from 17-18 March. | Continue reading
Mobile network provider O2 has unveiled two new virtual reality (VR) experiences, which will put fans at the centre of the action. | Continue reading
Culinary architects Bompas & Parr will be staging a workshop tomorrow (16 March) which explores the mysteries, joys and wonders of jelly. | Continue reading
Alexander Beiner has left Fold7 to join brand experience agency TBA as business development director. | Continue reading
Experience agency TRO has been appointed to deliver the UK's first ever Electric Vehicle Experience Centre, following a competitive pitch. | Continue reading
Betting platform Paddy Power celebrated the launch of a new Cheltenham-Political betting market with a topical activation featuring actors posing as Presidents Vladimir Putin and Donald Trump. | Continue reading
Waterways charity Thames21 is creating a lighting-based art installation on the Thames, putting a spotlight on the river's health. | Continue reading
To mark the launch of its first-ever fully waterproof, soft rain jacket, outdoor clothing brand The North Face is partnering with US rock band White Denim and Spotify to release the first-ever weather triggered song. | Continue reading
Brand activation agency N20 has been re-appointed by beauty and healthcare retailer Superdrug to manage its experiential activity. | Continue reading
Condé Nast's Glamour Beauty Festival returned to London on 11-12 March at the Saatchi Gallery, with activations from brands such as Fiat, Garnier and Estée Lauder. | Continue reading
To mark 50 years since Heinz launched its 'Beans Means Heinz' slogan, the brand is opening a baked beans pop-up in London. | Continue reading
Nestlé and Mercedes are among brands teaming up with Westfield Stratford City shopping centre to celebrate Easter with a range of experiences. | Continue reading
Cocktail spirit Bols Genever is hosting an evening of genever, beer and hoptails during this year's London Beer Week festival. | Continue reading
James Little, senior account director at agency Avantgarde, offers his take on the Geneva Motor Show, one of the key events in the automotive calendar. | Continue reading
Fashion retailer Uniqlo is hosting a Lego-themed to celebrate the launch of its 2017 Lego UT collection. | Continue reading
Chivas brothers gin brand Beefeater is calling on Londoners to celebrate the best in emerging new music talent with two gigs hosted at its gin distillery, Beefeater London: The Home of Gin. | Continue reading
Travel website TripAdvisor has launched a competition allowing the winner and their guest to spend a night in a London Eye capsule. | Continue reading
Beer brand Bud Light is collaborating with musical act The Roots & Friends to bring 'Jam Sessions' to SXSW, in a bid to celebrate friendship and collaboration. | Continue reading
To celebrate Diet Coke's new 'Get The Gang Back Together' campaign, TV presenter Holly Willoughby shared her secrets on friendship, travel and fashion at a launch event in London's Mayfair. | Continue reading
Technology and electrical retailer Currys PC World is opening a pop-up to celebrate the launch of the new AEG premium laundry collection. | Continue reading
O2's #FollowTheRabbit campaign, the women championing events in 2017, Mini Babybel's giant cheese billboard, Marie Curie's Garden of Light and Burt's Bees interactive Wall of Kisses are this week's most read stories. | Continue reading
In support of World Glaucoma Week, high street optician Vision Express is partnering with EMS Healthcare to take the UK's largest high-street mobile eye testing unit, the 'Vision Van', back on the road. | Continue reading