The future never arrives, of course, but it has a powerful force that’s impossible to avoid. We can see it as a threshold, a doorway toward something new. Or we can fight it as an unwanted change, and discover that it has traction, tenacity and leverage. We can influence the futu … | Continue reading
There’s a high-end grocer in a very expensive neighborhood of New York–and they focus all of their energy on Italian food. Everything is imported, and they spend a lot of time and money earning the premium they charge for an authentic Italian shopping experience. And then a lazy … | Continue reading
“Do you want to know what I think?” The best answer might be, “no.” Because this person is not very good at offering useful feedback. Because you didn’t create this product or service or performance to please this person. They’re not the customer. Because you’re not going to revi … | Continue reading
Digital abundance creates a new problem. Most of our lives are filled with “or” decisions. You can have this or that. You can save money for the big party or you can go out for lunch. You can have exactly one thing for dessert–cake or fruit. But the war for our attention has give … | Continue reading
For a certain cohort of high-performing students at famous colleges, graduate school feels irresistible. If you’re good at school, the challenge and offer of law school, med school or a famous business school means you get to do more of what you’re good at. You’re offered a high- … | Continue reading
One show can make Netflix’s year. One stock can make the numbers for an investor. One player can drive a team to victory. The key is, “I’m not sure which one it’s going to be, but it’s going to be one of these.” The challenge with falling in love with the potential of just one [… … | Continue reading
Culture makes it tempting (and easy) to insulate ourselves from reality. Credit card debt is an invisible burden, until it’s not. Ignoring the changes in our climate makes our days easier, but not our years. We can avoid the bank balance, not work on the annual budget and ignore … | Continue reading
Crisp faces many opponents: entropy, laziness, time, compromise and false shortcuts. And fear. Most of all, fear. Things rarely become crispy on their own. Instead, it requires care and effort. An ume shiso hand roll begins with a crisp piece of nori, but within a minute or two, … | Continue reading
The alphabet is one. 26 letters, no more. One order, that’s it. The Beatles are another. John, Paul, George and then Ringo. The Marx Brothers, the Three Stooges, The Supremes. The astrological zodiac gets us to twelve, but I’m having a really difficult time finding a memorable se … | Continue reading
…perhaps we should stop. Unless the going was the point. | Continue reading
The empty part of the drawer is what makes it a useful tool. Same goes for a filing cabinet, a toolbox and a calendar. Slack is underrated. | Continue reading
The wrong question is, “our project isn’t catching on, how do we promote it better?” The right question is a little more nuanced and far more important, “We’re seeking to make a change in part of the world. How do we find the right people and tell them the right (true) story that … | Continue reading
Treasure it when you find it. Offer it when you can. One of the greatest joys of being an author is the other authors. The game theory would indicate that authors are competitors–there are a scarce number of publishers, of bookshelf slots, of readers. But, being the only author i … | Continue reading
A project is a promise. It’s about coordinating unknowable future events to deliver something of value. Showing up on time for a meeting is a project (airlines! traffic! weather!) and so is building a skyscraper. That next podcast you’re going to publish is a project, and so is c … | Continue reading
Culture seeks shortcuts. The oldest shortcut is: “Friend or foe?” If we know the answer to that, a whole bunch of time gets saved, and fear is reduced as well. The labeling goes beyond which team, cadre, tribe or village someone is part of. It extends to the ways we demonstrate w … | Continue reading
The urgent problem might actually benefit from a short cooling-off period. But important challenges can’t wait. Today is a good day to remember that better is possible, and that we shouldn’t wait for the problem to become easy or fade away. Better begins with each of us, but it e … | Continue reading
The first few moves of a chess game give the player almost unlimited freedom. There are countless legal moves, and nothing to constrain the choices that a player makes among them. But as we add leverage to our culture and our organizations, the choices aren’t as easy. Jerry Garci … | Continue reading
In the pre-media world, we bumped into fables, or news from across the village, but mostly, our role models and experiences were based on reality. Now, when it’s not unusual to spend eight hours a day surrounded by media fueled by greatest hits (worst offender, breaking news, ric … | Continue reading
We often see problems through the lens that we’re used to using. The banker sees a solution around money, the activist might see an opportunity for social justice. The technologist figures that a computer and more data might help, and the bureaucrat is looking for a system to put … | Continue reading
Perhaps this is what your team needs from you: Agreeableness is not the same as agreeing. In fact, they have little in common. Finding someone who’s only job is to agree with everything that is said is easy. On the other hand, agreeableness is the skill of having a contrary posit … | Continue reading
My new book is urgent and it’s personal. Some readers have told me that it’s also their favorite. It opens the door to a better way to work and to find meaning in how we spend our days. I’ve done dozens of podcasts talking about it, but when I talk about it, it’s not nearly […] … | Continue reading
While it’s likely that you own a bike, you probably don’t have a front-wheel recumbent bicycle in your garage. Even though it’s more efficient, more comfortable and often faster. How did that happen? In 1933, a twenty-year old speed record was broken by a racer on a recumbent bik … | Continue reading
We can tell from the words. “I’m just doing my job.” “Will this be on the test?” “Don’t blame me.” “It’s what everyone else is wearing.” Keep your head down, do what you’re told, don’t stick your neck out, and most of all, pay attention to what everyone else is doing. All of this … | Continue reading
That’s great news. The thing you need, the road ahead, the element that will transform your project–it appears to be inconvenient. That’s terrific, because it means that most other people can’t be bothered. It’s valuable because the very inconvenience of it makes it scarce. The s … | Continue reading
Every driver benefits from good brakes. It makes driving safer. Only a few skilled drivers benefit from better acceleration. Our habit is to compare top speed, horsepower, short-term returns and status. In every field, not just cars. But it probably pays to make sure that there g … | Continue reading
There are two approaches: Broaden your offerings, make them easier, cheaper and more available. Dumb them down and race to the bottom. Or… Focus on the customers who care enough about your idiosyncratic and particular offerings that they’ll not only happily walk away from the les … | Continue reading
What do we say when a customer or colleague says, “thank you”? For a long time, it was “you’re welcome.” This indicates that you put in some effort and you’re willing to do it again on request. Recently “no problem” has become more common. This implies that the effort could have … | Continue reading
A few years ago, I posted about the hardware setup you can use to look better and feel better when working in a distributed organization. Since then, I’ve tried many hacks for how to integrate Keynote presentations into this environment. I used some fancy software that was heartb … | Continue reading
We’re quick to stop to see the car wreck, the billionaire having a meltdown, or the professional wrestlers pretending to be political leaders. But it often seems more difficult to take a moment to watch people building something that matters instead. We’ll probably spend billions … | Continue reading
The race to the bottom has been won. Anything cheaper than what’s on offer is a waste of the customer’s money, because it won’t get the job done. Once we’ve cut every corner, all that’s left is the brutality of less. One slogan is: You’ll pay less than you should have, and waste … | Continue reading
Most things that consumers acquire are bought, not sold. We decide we’re interested in something and we go shopping to get it. Potato chips, wedding venues and cars are all purchased by people who set out to get them. Selling is a special sort of marketing. It’s interactive, gene … | Continue reading
We’re not in races very often. Usually, what we’re doing is more like a walkathon, or perhaps, a hike. And yet, we’ve been pushed to believe that the only performance that matters is a scarcity-based victory. They close the parkway near my house on Sundays. As people pedal along, … | Continue reading
They’re toxic, wasteful and a tempting trap. It’s one of the most important topics in my new book. (And here’s a new podcast on it). We need proxies. You’re not allowed to read the book before you buy it or taste the ketchup before you leave the store. We rely on labels and cultu … | Continue reading
If a placebo heals your illness, does that mean it was all in your head in the first place? That you weren’t really sick, or didn’t really want to get better? If expensive wine tastes better to you, but you can’t tell wine apart in a double-blind taste test, does that mean it doe … | Continue reading
Assets are ownable. They are devices, skills, connections or properties that allow us to amplify our effort and do our work with more impact. A drill press is an asset, so is your law degree. The permission you have to talk with your customers, the benefit of the doubt you get fr … | Continue reading
Computer adventure games were possible in the 1980s because of a bit of code called a ‘parser’. You could type, “pick up the axe” and the computer would understand the phrase and follow your commands. In italics, because it didn’t understand anything, it simple broke your sentenc … | Continue reading
To celebrate the new book, here are some limited edition swag options to benefit good causes and independent craftspeople. You can find them all at seths.store. I went to Brooklyn and worked with Dan at the Arm to create a set of five handmade letterpress posters. They’re 12 inch … | Continue reading
When the gas car was first introduced, it couldn’t compete with horses. After all, we’d had thousands of years to optimize our systems around horseback, and this new technology was still nascent. Roads were rare, gas stations were scarce and the cars themselves were unreliable. T … | Continue reading
A question we don’t ask ourselves very often, but a choice we make every day. It’s tempting to not care. If you choose to not care, you’re off the hook. It’s simply to do as little as possible, avoid too much trouble, ask if it will be on the test, try to stay off the […] | Continue reading
No matter how big your backpack is, you can’t carry a bonfire with you when you go on a camping trip. A match is sufficient. Conversations are like that. Conversations are the tools that change our culture. Someone who cares talking with and teaching and learning from someone who … | Continue reading
You’re entitled to it, and we will do our best to help you find what you want. But it’s unlikely that what you want is what everyone wants. It’s hard to believe that there is only one appropriate standard for value, observance, speed or performance. The easiest way for us to help … | Continue reading
Mike Schur, co-creator of Parks and Recreation, said of his career, “This is not stuff you can read in a book,” he said. “This is stuff that you have to experience.” I think it’s also useful to flip it around. There are things you will have trouble experiencing until you read the … | Continue reading
How much of what we want, really want, is due to the ideas that culture has given us, and how much is truly what we need? If memetic desire isn’t making us happy, perhaps we can find some new ideas. | Continue reading
An asteroid has never destroyed the Earth, therefore an asteroid never will. This brand has been involved in scandals before, and it has always come back stronger, so there’s nothing to worry about. There have been technology changes before, but we’ve always managed to find clien … | Continue reading
“I” is first person. “You” is second person. “She” “They” “It” are all third person. So far, so good. But how can ChatGPT use the word “I”? And when we talk about ChatGPT, is it “he” or “she” or “they” or “it”? Because anything that is an “it” shouldn’t be able to say “I”. We […] … | Continue reading
When Marvin Gaye joined Motown, he went with his strengths. He wanted to work only in the studio. He hated touring and was sure he lacked the charisma and other gifts that made some musicians great… | Continue reading
“I have trained companies to treat people better, and SONG is the guidebook I wished I had when doing this work. Now, I will now give it to the enlightened and brutes alike, with a recommendation to take immediate action. Seth Godin has been carefully documenting the end of the … | Continue reading
…to make it look easy. Sometimes, you don’t need to bother. Making it look hard might be a plus. The important part is how it makes the recipient feel. | Continue reading