Credulous

Where do con men come from? There are three conditions that need to be met: First, there needs to be rising societal pressure to get ahead, cut the line and find a win. Second, there needs to be people willing to set aside their ethical principles to take advantage of others in t … | Continue reading


@seths.blog | 7 hours ago

Division is easier than connection

But connection is where the value lies. Connected, resilient communities create possibility and forward motion. Division is satisfying in the short run, and it might even draw a crowd. But the only useful reason to disconnect is if it opens up the chance to increase connection so … | Continue reading


@seths.blog | 1 day ago

“Be yourself”

Really? Which self? The self you were when you were two years old, almost out of diapers? The self you were when you were screaming with the fans at the big game? The self you were after a long night? How about this: Become the self you’d be proud to be. Hang out with people […] | Continue reading


@seths.blog | 2 days ago

Toward leggerio

We might not seek it out often enough in our work. It’s a musical term, but we can use it too. The light touch. A way to make a sound without making a commotion. Delicate and graceful. Showing up with care and with just enough extra, but not more than that. see also: sprezzatura | Continue reading


@seths.blog | 3 days ago

Obvious vs perhaps

“Obvious” closes the door to inquiry. “Perhaps” opens it. | Continue reading


@seths.blog | 4 days ago

The name doesn’t matter (that much)

Busy people in important organizations waste a lot of time naming things. It could be that once a name is good enough, you’re done. That’s certainly true for the logo. Nike is hard to pronounce. Starbucks is named after an obscure character in a mostly unreadable book. Apple is n … | Continue reading


@seths.blog | 5 days ago

The NSE confusions

“Nobody wants this” is unlikely. “Somebody will like this” is almost certainly true. “Everyone needs this” is a trap. The work begins with finding the right somebodies, while ignoring the imaginary everyone. Scale is rarely the first signal of important work. | Continue reading


@seths.blog | 6 days ago

Project ownership (equity and equity)

Since the days of Atari and Apple, the culture of Silicon Valley has been based on the idea of programmers and early employees owning equity in the startups they took a chance on. The media is always happy to write about folks who took a shot on stock options and did very well in … | Continue reading


@seths.blog | 7 days ago

The second time through

One way to understand creative work is to think about the time and effort required to do something the first time versus doing it again. A novel might take five years to write. Retyping it takes a day. A company could easily expend 10,000 hours of effort before launching a new lo … | Continue reading


@seths.blog | 8 days ago

Picky or particular?

A picky customer is oppositional. Whatever you offer, they want something (slightly) different. A particular customer is easy to delight. They tell you what they want, and that’s what they want. We get to choose who we’re here for. | Continue reading


@seths.blog | 9 days ago

Maybe it’s in how you tell it

The plot of 2001: A Space Odyssey is pretty simple. You could write out a summary in three paragraphs. That’s not what made it one of the most revered movies of all time, and also one of the most difficult to make. Blurting out the plot of what we’re offering seems like the obvio … | Continue reading


@seths.blog | 10 days ago

Throat clearing

Simply say it. The first minute of a speech, the first paragraph of a novel or the tuning of the orchestra before they begin… The performance improves if we skip that part. Sometimes, our throat actually needs clearing. But most of the time, we’re hooked on a ritual that doesn’t … | Continue reading


@seths.blog | 11 days ago

Ways to alter the structure

Cutting Growing Grinding Pruning Irrigating Sanding Cultivating Grafting Pressuring Polishing Shifting Feeding Bending Welding Celebrating Melting Burning It works better when we choose with intent. | Continue reading


@seths.blog | 12 days ago

Waves and tides

It’s easy to be distracted by the wave that’s crashing on the shore. On the other hand, the tide is inexorable. It’s the long-term trend, the one that is quietly happening, over time. Sometimes, a big wave comes along and we lose our focus. It’s urgent. But expecting and working … | Continue reading


@seths.blog | 13 days ago

Predicting the past

It’s not unusual to encounter conflicting weather reports. One site says it’s going to rain, the other insists it won’t. On the other hand, you don’t need a weatherman to know which way the wind blows. It’s sunny, right now, you can tell. A weather service that said it was rainin … | Continue reading


@seths.blog | 14 days ago

You are a media theorist

If you’ve ever caught a ball, you’re a physicist. You might not be trained in it, but your intuitive sense of where the ball is going to land requires having a theory about gravity. And if you’ve ever taken aspirin for a headache, you’ve articulated a theory about medicine. Study … | Continue reading


@seths.blog | 15 days ago

Asking for directions

It hadn’t happened in such a long time that I hesitated to respond. As I was walking through town, a driver pulled up, rolled down his window and said, “is this the way to Irvington?” We now take for granted that we’re unlikely to ever again be in a car and not know where we […] | Continue reading


@seths.blog | 16 days ago

Bad design might simply be obsolete design

Perhaps you’ve encountered a sink with two taps, not one. One for hot, one for cold, without a chance to mix them before you scald or chill yourself. It seems absurd that the folks who figured out the technology to build sinks with running water couldn’t be bothered with the last … | Continue reading


@seths.blog | 17 days ago

Decoding the Knock Knock situation

Novels, movies, even consulting, are based on a knock knock business model. Tom Cruise made a movie, and you need to buy a ticket to see it. Jane Collins is an engineering professional and you need to pay to get their insight about how to fix your bridge. This 300-page autobiogra … | Continue reading


@seths.blog | 18 days ago

The big sort

The phone book was a groundbreaking innovation. For the first time, you could actually look up the person you were seeking to reach. At about the same time, the department store arrived. You could actually have a shot at finding what you were hoping to buy. TV Guide was, at one t … | Continue reading


@seths.blog | 19 days ago

Two kinds of instructions

The more common, easier to execute sort: Instructions to remind people who already know what to do, what to do. The more essential and harder to create kind: Instructions for people who don’t know what to do. It’s a mistake to assume that just because you know all the steps, the … | Continue reading


@seths.blog | 20 days ago

Birthing tech

No one knows the name of the maternity nurse who helped with the delivery of Marie Curie or Esperanza Spaulding. You might grow up to be a genius, but the team that helped your mom give birth don’t have to be geniuses–they simply have to be pretty good at their craft. The same is … | Continue reading


@seths.blog | 21 days ago

Freelancer as centaur

Freelancers looking to build a career have two good options: The lousy options are to insist that you don’t use AI, but to be slower, more expensive and not as good as the AI option. Or to do tasks that an AI assigns you. Hiring an AI to work for you and getting very good […] | Continue reading


@seths.blog | 22 days ago

The tactics trap

You have a strategy. Perhaps you didn’t even choose it but you have one… and it’s not working. The dominant question is, “what do I do now?” Which tactic do we use? How do we get the word out? How do we close this sale, solve the problem and succeed? Perhaps we should look to […] | Continue reading


@seths.blog | 23 days ago

Worst possible

While it’s tempting to compare suffering, inconvenience, unfairness or general no-goodness, it’s not helpful. Someone else’s trauma doesn’t diminish yours. In fact, when we can find the space to see that others have their own mess to deal with, it opens the door for forward motio … | Continue reading


@seths.blog | 23 days ago

“I don’t care”

This is difficult. Care requires time and effort, and we can’t care about everything, all the way, all the time. If you’re prepared to care about every element of your work, then you also have to decide to not care about something else. Because caring equally about everything mea … | Continue reading


@seths.blog | 24 days ago

Specific

It’s one thing to say that 7,000,000 people will die next year from smoking cigarettes. It’s a totally different thing to list those folks by name. When we confront risk, two things make it seem less real: We’re not sure who, and we’re not sure when. If you want to clarify our un … | Continue reading


@seths.blog | 25 days ago

You might not get a third chance

The first impression is vitally important. It positions us, establishes the tone of our relationship and earns trust. But we’re human, and it’s unlikely that every first impression will be as useful as we’d like. Fortunately, people can speak up and let us know, particularly if w … | Continue reading


@seths.blog | 26 days ago

The opposite of a good idea…

might also be a good idea. The hard part isn’t finding proof before you begin. The hard part is beginning, knowing you might not succeed. | Continue reading


@seths.blog | 27 days ago

Across and within

Media theory pioneer Harold Innis saw it 70 years ago: Some cultures and ideas are built to spread across SPACE. And some spread across TIME. It’s the tension between space and time that lead to the rise and fall of societies and cultures, and they’re worth understanding. Clay ta … | Continue reading


@seths.blog | 28 days ago

… or the highway

Our instincts might not be as good as we hope. Going with your gut is thrilling. It’s personal, vulnerable and brave. And if it’s getting you what you seek, keep at it. But often, our instincts are a way of hiding, undermined by a lack of knowledge. If you haven’t done the readin … | Continue reading


@seths.blog | 29 days ago

Seeking metaphor

This is how we learn. An apple is a lot like an orange, but you can eat the skin and it’s not as sweet. If you know what an orange is, you’re most of the way to understanding an apple. But the indoctrination of school pushes us to be literal. When people talk about apples […] | Continue reading


@seths.blog | 1 month ago

March is strategy month

January feels like the start of the year, but there’s always a hangover from the holidays. In the northern Hemisphere, February is dark and dreary and we’re mostly hunkering down waiting for the short month to end. But March? Around the world, March can be a chance to get down to … | Continue reading


@seths.blog | 1 month ago

The Ikea metaphors

When you assemble something for the second time, it will be easier than the first time. The quality of the instructions and design determine how big a difference experience makes. If you’re only going to do it once, perhaps it pays to hire someone who has experience. All instruct … | Continue reading


@seths.blog | 1 month ago

The lonely unicorn

That’s not what usually happens. If there’s at least one unicorn in the world, it’s likely not the only one. And if one can make a valid English word from seven Scrabble tiles, it’s likely that more than one word can be found. “Impossible” is a very large set of situations. But o … | Continue reading


@seths.blog | 1 month ago

Getting precise about tolerance

Tolerance is an engineering term. When the parts of a car are made to a low tolerance, that means that they fit perfectly. A modern Lexus is a better car than a 1976 Nova because relentless improvement means that the parts are more exact. Tolerance is a design term. When a system … | Continue reading


@seths.blog | 1 month ago

At the speed of judgment

Getting to the conference in Santa Fe isn’t difficult. Someone will drive/fly you there. The hard part is deciding to go. And yet, it might take 8 hours to arrive. If they invented teleportation and offered it for free, it would be very clear that where we went would simply depen … | Continue reading


@seths.blog | 1 month ago

Long-term selfish (and the circles of us and now)

Whenever we make a choice, we do our best. We make a decision based on our interests. In other words, it’s selfish. So what makes a choice a selfish act worth addressing? There are two circles: the circle of us and the circle of now. A selfish toddler keeps both circles very smal … | Continue reading


@seths.blog | 1 month ago

Your project is important

But that’s not why it’s your project. Lots of things are important. Countless problems need to be solved, people need to be connected, a living needs to be made. But this work you’re doing now, the work you’re doing instead of everything else–it’s your project. When we talk about … | Continue reading


@seths.blog | 1 month ago

The Mona Lisa problem

If you want to be a great painter, perhaps you could reverse engineer what made the Mona Lisa such an important painting. You could move to Italy. You could learn about shadows and light and technique. The problem is that the Mona Lisa isn’t the most famous painting in the world … | Continue reading


@seths.blog | 1 month ago

Repeat happy accidents

Those three words unlock our understanding of innovation and of biological evolution. Successful outcomes often follow unpredicted actions. If we allow ourselves to do things that might not work, we’re far more likely to discover the things that do. And then we can repeat them. | Continue reading


@seths.blog | 1 month ago

But what’s it really for?

An expensive watch isn’t purchased to tell time. We already know what time it is. The food at a wedding isn’t really there to keep guests from going hungry. A cookie could do that. Our focus, energy and money are often spent on transactions that are disguised as something else. W … | Continue reading


@seths.blog | 1 month ago

The best intern on the team

A great intern brings positive energy, a relentless work ethic and doesn’t cost very much. They ask a lot of questions, and the most useful questions will help you see an existing situation with fresh eyes. Of course, you’ll expect them to make mistakes, and a professional needs … | Continue reading


@seths.blog | 1 month ago

Confusing status with skill

The tenured philosophy professor at Princeton might not even be half as effective a teacher as the adjunct at the community college. The head of surgery might be relatively better at meetings and politics than they are at actually helping patients. Having a lot of social media fo … | Continue reading


@seths.blog | 1 month ago

Playing billiards on a boat

We take stability for granted, until it’s no longer there. Some art forms and enterprises benefit from an unstable environment, where systems are in flux and the changes are unpredictable. Others are nearly impossible. How much priority do your investors, clients and employees pu … | Continue reading


@seths.blog | 1 month ago

16 minutes

Some facts and assertions about healthcare (particularly in the US) and then an outline of a change agent that could improve health, perhaps dramatically. And so, a system that’s organized around treatments and status, that misallocates time and effort, causing stress for practit … | Continue reading


@seths.blog | 1 month ago

All of it, all at once

The smartphone is the most expensive device most people own, and the one they use the most. Here’s everything you can’t have, can’t afford and won’t get, right here. Here’s everyone you want to have an argument with, one click away. Here is every piece of bad news we can imagine, … | Continue reading


@seths.blog | 1 month ago

Time well spent

Doing what? When we choose which job to apply for, what career to commit to, which business to start, it might be worth a moment (or a few moments) to get at the heart of what a day well spent produces. What’s it for? Here are a few to get you started: It’s hard to […] | Continue reading


@seths.blog | 1 month ago