On finishing well

If you start a book, you will do better if you have a plan for finishing your book. If you take the time and spend the money to go to college, it’s worth considering graduating as well. Areth… | Continue reading


@seths.blog | 20 hours ago

Defective apologies

Civilization depends on the apology. When humans interact and something goes wrong, the apology builds a bridge that enables us to move forward. But apologies are failing more often. Two reasons: F… | Continue reading


@seths.blog | 1 day ago

The mob fears the truth

It’s not that they don’t know the truth (they might, if they stopped to think about it.) It’s not that they want to know the truth, either. Information is available if they looked… | Continue reading


@seths.blog | 2 days ago

Blockbusters vs. building blocks

It’s the blockbusters that get all the hype. The home runs, the viral videos, the hits. It’s the sudden shifts, the ideas that change everything, the fell swoops. Fell swoops seem like … | Continue reading


@seths.blog | 3 days ago

It’s all horizontal (and books went first)

With enough top-down energy, it feels like the creator of an idea can broadcast it, anytime and anywhere. That enough hype/promo/media/leverage ought to allow a major publisher or network or candid… | Continue reading


@seths.blog | 4 days ago

Digital hygeine

“You do it like that?” Every day, we’re at our machines, clicking and swiping and typing. And it’s entirely possible that the methods you’ve developed are costing you … | Continue reading


@seths.blog | 5 days ago

This will take two hours

We have so many forms of “this will only take a minute” inputs. We have Slack, which is optimized for, “yep, I saw that.” We have email, which is optimized for, “I cle… | Continue reading


@seths.blog | 6 days ago

Bo Diddley

In 1995, Bo Diddley released his first record. It became a #1 bestseller. The name of the track? “Bo Diddley.” It was a song about a singer and his work. That’s what it sounds lik… | Continue reading


@seths.blog | 7 days ago

Three kinds of ‘forever’

There’s the forever of discomfort. Sasha Dichter taught us about this. The feeling we get during a temporary situation that feels like it’s going to last forever. It’s one thing t… | Continue reading


@seths.blog | 8 days ago

Kinds of truth

“Gravity’s not just a good idea, it’s the law.” A truth is a useful, reliable statement of how the world is. You can ignore it, but it will cost you, because the world won&#… | Continue reading


@seths.blog | 9 days ago

Reach is overrated

It might be the biggest misconception in all of advertising. The Super Bowl has reach. Google has reach. Radio has reach. So? Why do you care if you can, for more money, reach more people? Why woul… | Continue reading


@seths.blog | 10 days ago

Lifelong connection

It lives right next to lifelong learning. Lifelong learning is the mindset of possibility. It is built on the idea that we can grow if we simply show up, ready to learn. Lifelong learning is never … | Continue reading


@seths.blog | 11 days ago

Toward abundant systems

Industrialism is based on scarcity. So is traditional college admissions. In fact, much of the world as we know it is based on hierarchies, limited shelf space, and resources that are difficult to … | Continue reading


@seths.blog | 12 days ago

Trapped by the incoming

The incoming is coming to you because a while ago, you did something brave and generous and risky. Incoming is great. It’s a reward for your impact. It’s a chance to serve and to make a… | Continue reading


@seths.blog | 13 days ago

Role models as a tool for decision making

Innovation is essential, but it’s rarely true that we do something that’s truly never been done before. And that means that our work is toward something. We’re making decisions, t… | Continue reading


@seths.blog | 14 days ago

Time travel is exhausting

If you’re imagining your future and then looking back at today through a rear-view mirror, it can wear you out. Writing a book (all caps, WRITING A BOOK) or preparing for a TED talk (already … | Continue reading


@seths.blog | 15 days ago

Embracing your incompetence

You can’t be great at everything. None of us are. The question is: What will you do about it? What will you do about the areas where you don’t have the commitment, time or skill to be e… | Continue reading


@seths.blog | 16 days ago

Selling insurance to your sister

There are people in your inner circle who trust you. Family members, close work colleagues, college alumni, dear friends–they will give you the benefit of the doubt. Think twice before turnin… | Continue reading


@seths.blog | 17 days ago

Do things get better?

Maybe. Improvability is a choice. You can build a society, an organization or a family with improvement in mind. Either things are static or we’re putting effort into making them better. Here… | Continue reading


@seths.blog | 18 days ago

College confusion

While a high-status college admission confers a measure of status, it doesn’t automatically grant a great education. Sometimes, a student gets both, but not always. Because learning is taken … | Continue reading


@seths.blog | 19 days ago

Might makes right

The ‘might’ in “this might work.” The ‘might’ of making a generous assertion, one that you can’t be sure of. Might, might, might. It adds up. | Continue reading


@seths.blog | 20 days ago

Consider A/J testing

The problem with A/B testing is that people don’t like to fail. So they test option A against option B, where both options are quite similar. Blue boxes vs. green boxes. $199 vs. $205. Why no… | Continue reading


@seths.blog | 21 days ago

Seth Godin on “When your project isn't making money”

It might be that you’re losing money on every sale (Which means that each and every item you sell, every service you perform, costs you money. Bigger won’t make you better…) Becau… | Continue reading


@seths.blog | 22 days ago

When your project isn’t making money

It might be that you’re losing money on every sale (Which means that each and every item you sell, every service you perform, costs you money. Bigger won’t make you better…) Becau… | Continue reading


@seths.blog | 22 days ago

The minimizing coin

If your habit is to clear your throat, apologize a few times, minimize the quality of the work you’re about to share and in general, apologize for the assertions you’re about to make… | Continue reading


@seths.blog | 23 days ago

Don’t try to create and analyze at the same time

John Cage pointed out they’re different processes. Doing one will interfere with the other. What will you create today? You can analyze it tomorrow. | Continue reading


@seths.blog | 24 days ago

An anecdote and a statistical analysis walk into a bar

The bar is dark and dingy, well-used, with a bit of danger in the air. The sort of bar that wouldn’t be out of place in a Clint Eastwood movie. The anecdote has been through a lot. There̵… | Continue reading


@seths.blog | 25 days ago

An anecdote and a statistical analysis walk into a bar

The bar is dark and dingy, well-used, with a bit of danger in the air. The sort of bar that wouldn’t be out of place in a Clint Eastwood movie. The anecdote has been through a lot. There̵… | Continue reading


@seths.blog | 25 days ago

And your company will pay for it

You might be surprised at your company’s reimbursement policy for education. Not only can you expense that book that will change the way you do your job, but you can probably take a course on… | Continue reading


@seths.blog | 26 days ago

The first database rule

If you participate in a database about people or their work, the first rule is simple: it should be as simple to fix an error as it is to make one. If you mischaracterize something, get a digit wro… | Continue reading


@seths.blog | 27 days ago

Snooze is a trap

There’s a button on my email program that allows me to postpone an incoming email to a future day. Sort of like a snooze button. The snooze button is a trap. It’s a trap because not onl… | Continue reading


@seths.blog | 28 days ago

The Compass and the Map

Wouldn’t it be great if we always had a map? A set of step-by-step instructions on how to get from here to there, wherever we were and wherever we wanted to go… Steve Pressfield relates… | Continue reading


@seths.blog | 29 days ago

A seat at the table

Short-term profits are a lousy way to build a sustainable community. There’s always a shortcut, a rule to be bent, a way to make some more money now at the expense of the people around us. Th… | Continue reading


@seths.blog | 29 days ago

On finding something to say

The throughline of the last twenty years of tech has been new ways to speak up and connect. We’ve built platforms for email, video, writing, short fiction, daily updates, chat, discussion, cl… | Continue reading


@seths.blog | 1 month ago

The power (and risk) of charismatic ideas

Charisma is a magical power. It enables humans to hotwire connection and build bridges long before the facts on the ground are clear. Charisma creates rock stars, powerful scientists and con men, t… | Continue reading


@seths.blog | 1 month ago

Rationalizing your project

“I followed the recipe exactly, and it failed.” That’s how many reviews of online recipes begin. Then the poster explains that he replaced the sour cream with yogurt (it’s w… | Continue reading


@seths.blog | 1 month ago

Anything you want

The paradox of choice is real, and it gets worse when the choices aren’t even multiple choice. Confronted with the unlimited selection offered by any music streaming service, people choke. Th… | Continue reading


@seths.blog | 1 month ago

The Elegance of Nothing

What ever happened to details? The red sole of a Louboutin shoe, or the elegant tag on a pair of Tom’s? The sweeping fenders of a Porsche 911 or the needless complications of a fancy watch… Today, … | Continue reading


@seths.blog | 1 month ago

The compass and the map

Wouldn’t it be great if we always had a map? A set of step-by-step instructions on how to get from here to there, wherever we were and wherever wanted to go… Steve Pressfield relates th… | Continue reading


@seths.blog | 1 month ago

“A good product at a fair price”

Some people say that marketing doesn’t work on them. That all they want is a good product, a fair price, and they’ll be on their way. But that’s a marketing story as well. Who dec… | Continue reading


@seths.blog | 1 month ago

The true cost of customer response

“Your call is very important to us.” If you hear that, it means someone is not just lying, but also isn’t good at arithmetic. Your company spends $6 on digital ads to get a click,… | Continue reading


@seths.blog | 1 month ago

Three deadlines (and Instagram!)

Here’s what someone posted yesterday in The Freelancer’s Workshop discussion board: I was really just hoping to pick up a few insights from Seth. I got one of those yesterday, but meeti… | Continue reading


@seths.blog | 1 month ago

Dancing with inifinty

If your little bagel shop suddenly had everyone in the world waiting in line to buy a bagel, that would be stressful indeed. You’d need riot police to keep order and you’d run out of se… | Continue reading


@seths.blog | 1 month ago

Make things better

I’ve come to realize that this is a controversial statement for some people. Two issues, it seems: Better implies that what we have right now is imperfect. Better requires change, and change … | Continue reading


@seths.blog | 1 month ago

Impermanence

Beloved 1,000-year-old buildings disappear in the blink of an eye. Celebrities we’ve never met die young. Babies are born. Music goes from cutting edge to current to oldies. Technology that w… | Continue reading


@seths.blog | 1 month ago

The gap between ‘have to’ and ‘get to’

Deadlines work. They work because they focus the mind and create urgency. They work to get us to file our taxes or finish an assignment. They’re an external lever for the work we have to do. … | Continue reading


@seths.blog | 1 month ago

“You can hire just about anyone…”

“and you’re in luck, since I’m just about anyone.” It’s time to start avoiding the Fiverr trap. You can fill your day as a freelancer taking easily accessible work fro… | Continue reading


@seths.blog | 1 month ago

The elegance of nothing

What ever happened to details? The red sole of a Louboutin shoe, or the elegant tag on a pair of Tom’s? The sweeping fenders of a Porsche 911 or the needless complications of a fancy watch… Today, … | Continue reading


@seths.blog | 1 month ago