eMarketer estimates 2.46 billion people will use a social network at least once a month in 2017, which will represent one-third of the world's population and an 8.2% gain over 2016. | Continue reading
Face-to-face events remain an extremely valuable marketing touchpoint used by B2B marketers to reach buyers and move them down the funnel. As digital marketing tactics become more measureable and data-driven by means of marketing technology, in-person events must follow suit to j … | Continue reading
Amazon’s entry into sports broadcasting will expand later this month with a plan to stream live, audio-only coverage of Germany’s top two professional soccer leagues. | Continue reading
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Lauren Fisher outlines the issues involved in data management, and the ways that marketers can think about, organize, integrate and analyze data to shift their focus from channels to audiences. | Continue reading
Rita Chao, COO of Emotibot Technologies, discusses how much even the smartest customer service chatbot can absorb from its human counterparts. | Continue reading
Social media was largely responsible for powering digital to a higher share of total media ad spending in France in Q1 2017, helped by rapidly growing investment in out-stream video ads. | Continue reading
Creating an effective strategy and developing better digital capabilities remain challenging for many marketers looking to increase their company’s digital maturity. | Continue reading
A scan of new data from around the world | Continue reading
UK book business monitor Mintel has predicted annual ebook sales in the UK will fall for the first time in 2017 as digital texts vie for increasingly precious media time against print and audiobooks. | Continue reading
A scan of new data from around the world | Continue reading
A recent survey found most internet users were familiar with smart homes, but also had little to no understanding of how the technology might make their lives easier. | Continue reading
eMarketer estimates 494.3 million people in China will use WeChat at least once per month this year, far more than any other messaging app. | Continue reading
In the latest episode of "Behind the Numbers," eMarketer's Monica Peart and Debra Aho Williamson talk about social media users, and which format and player will dominate the space. | Continue reading
Details of potential plans by India-based telecom Reliance Jio to launch a fixed-line broadband service leaked this week. Is the disrupter about to upend another aspect of India’s communications sector? | Continue reading
US targeted, or addressable, TV ad spending is growing quickly, but will remain a small portion of total TV spend for the foreseeable future. This year, addressable TV advertising will grow 65.8% to reach $1.26 billion, according to eMarketer’s latest forecast. | Continue reading
There’s a lot that B2B sales professionals want in a sales enablement solution, ranging from offline access to automatically recommended content. | Continue reading
In a move to expand its advertising options—and after seeing promising results in beta markets—Facebook is rolling out Messenger ads globally. | Continue reading
In the latest episode of the "Behind the Numbers" podcast, eMarketer's Paul Verna and Gerard Broussard discuss the unfolding debate over brand safety in the digital video channel. Are advertisers making significant changes in the way they buy digital video ads? Are those chan … | Continue reading
Ashley Stirrup, CMO at Talend, discusses why even brand marketers with a wealth of customer data can make consumers question just how well a brand actually knows them. | Continue reading
India’s internet is increasingly embracing the growing number of Indian-language internet users, and companies will need to adjust to that new reality to stay relevant. | Continue reading
Online travel booking has become increasingly common in the UK, and booking directly with lodging sites is growing in popularity. However, attitudes toward home-sharing service Airbnb remain tepid, although use of the service is climbing. | Continue reading
A scan of new data from around the world | Continue reading
A study of virtual reality device users worldwide finds that many early adopters who use a headset multiple times a week say video is one of the most compelling uses of VR. | Continue reading
Programmatic advertising’s share of digital display ad spending in the Netherlands reached a new high of 33% in 2016, with smaller local publishers key beneficiaries, according to figures from the IAB Netherlands and Deloitte. | Continue reading
Stripe’s new partnerships with Alipay and WeChat Pay will make it much easier for Chinese consumers to make purchases from overseas merchants. | Continue reading
Kevin Lee, co-founder and chairman of Didit, discusses the potential challenges for content management providers and international brands following the EU's $2.7 billion antitrust fine against Google. | Continue reading
New research from consulting firm Magid finds that nearly half of US internet users watch live streaming video at least once a week. | Continue reading
Melanie Cook, head of strategy and business consultancy for Southeast Asia at SapientRazorfish, discusses the rise of artificial intelligence in the region and how China became the market leader for AI research. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Jawbone is going out of business; eBay expands its low price promise to Europe; and more. | Continue reading
According to data released by Germany’s video game industry association, in-game micropayments rose by double digits in 2016, while revenues from actual game purchases fell by a similar amount. | Continue reading
eMarrketer analyst Paul Briggs joins "Behind the Numbers" to describe the state of influencer marketing in Canada. How are marketers allocating budgets for influencer campaigns, and how are they measuring their success? | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Is Amazon partnering with Dish Network?; Uber halts service in Helsinki; and more. | Continue reading
Out-stream video advertising has emerged as an important revenue source for social media companies and publishers with limited or no video content. But while out-stream seems poised for continued growth, certain obstacles could halt its progress—including concerns over pote … | Continue reading
4G mobile connections will account for more than either 2G or 3G connections in Asia-Pacific for the first time next year, according to data from GSMA Intelligence. And by 2020, 5G will begin its own takeover of the region. | Continue reading
China’s bike-sharing sector continues to skyrocket, with Ofo drawing investment from Alibaba, among other tech giants. | Continue reading
France’s media players have partnered to form the Gravity Alliance, an effort to deliver data-driven programmatic ads to rival those of Facebook or Google. It’s the latest effort among media titans in France to counter the effects of foreign interlopers on their ad re … | Continue reading
In one of its first acts, the UK’s newly formed Conservative government has introduced legislation to update travel industry regulations to address digital’s impact on consumer buying behavior. | Continue reading
eMarketer forecasting analysts Oscar Orozco and Christopher Bendtsen discuss media consumption patterns in the biggest markets in Western Europe. The conversation highlights TV watching habits, mobile usage and more. | Continue reading
China’s largest internet service companies remain subject to the whims of an entity that could change their fortunes almost overnight—the country’s government. | Continue reading
In the latest sign that people are addicted to their devices, data from market research firm GfK reveals that many internet users worldwide, particularly younger ones, have a hard time walking away from their smartphones, tablets and TVs—even when they know they should. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Consumers can access early Prime Day deals via Alexa; Alibaba unveils new voice assistant; and more. | Continue reading
A study of adult social network users in Russia has found that humor and health are the topics most likely to draw their attention in the social realm. It also found that the longtime hegemony of homegrown networks among those users is starting to crack ever so slightly. | Continue reading
More marketers are showing interest in artificial intelligence (AI), but it might be some time before it has a real impact on their business. | Continue reading
China—the world’s largest ecommerce market—is set for continued growth in 2017, according to eMarketer’s latest worldwide retail forecast. Retail ecommerce sales in the country are expected to top $1.13 trillion this year. | Continue reading
Amazon still finds itself trailing Rakuten in Japan. New research shows that the ecommerce platform is not a weekly destination for most internet users there, and Amazon Prime has not really caught on in the market. | Continue reading
Marketers are all pushing for an omnichannel, holistic view of their audiences, but that vision requires integrating audience insights from three core areas: TV, digital and in-store. And that poses substantial challenges. | Continue reading
By now, every marketer has heard of marketing and advertising technology stacks, but the idea of an event tech stack is fairly new. As business-to-business (B2B) events and trade shows become increasingly digital productions, however, event technology is now required to help comp … | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Apple may replace fingerprint scanner with 3-D face scanner; Uber suffers EU setback; and more. | Continue reading