DIY and home improvement brand B&Q has installed a piece of 3D street art on London's Holloway Road to celebrate the opening today (10 March) of its first high-street store. | Continue reading
Olympia London has been included on the 2017 Superbrand list, an initiative that celebrates those brands that distinguish themselves through creative marketing, products and services. | Continue reading
Music platform Pandora is offering attendees of the forthcoming South by Southwest (SXSW) festival the 'ultimate sensorial experience'. | Continue reading
Sonos has devised a window installation at Selfridges to bring to life its partnership with music platform Spotify. | Continue reading
Entertainment brand Universal Music Group (UMG) has teamed up with Puma and O Organics to stage a takeover of of Antone's Nightclub during the South by Southwest (SXSW) festival in Austin, Texas. | Continue reading
The International Cricket Council (ICC) held a series of events to mark the unveiling of the official countdown clocks in five of the UK towns and cities that will play host to the ICC Women's World Cup this summer. | Continue reading
Baking and food brand Dr. Oetker has launched its 'Dare to Bake' campaign, which will feature an experiential event at the Birmingham Cake International show. | Continue reading
Ahead of Red Nose Day, Mini Babybel teamed up with charity Comic Relief to brighten busy commutes at Kings Cross station through the power of comedy. | Continue reading
Events to watch out for this weekend include Glamour Beauty Festival, a pop-up restaurant from Appear Here and The Notorious BIG estate's 'Hypnotize' pop-up. | Continue reading
US footwear brand Keds and lifestyle website Refinery29 are staging a pop up to mark International Women's Day, celebrating women and creativity. | Continue reading
Amazon Prime Video is bringing a radio network to the rooftop to downtown Austin in the US, part of the brand's activation for the forthcoming South by South West (SXSW) festival. | Continue reading
Beauty brand Avon staged an interactive exhibition supporting International Women's Day, and reinforcing the brand's ongoing commitment to ending domestic violence. | Continue reading
Irish whiskey brand Bushmills is running a a nationwide tour showcasing established bands and rising talent in a series of gigs in iconic, independent music venues. | Continue reading
A Jaguar 1960s E-Type taxi will be driving through central London on 28 March to offer London commuters the opportunity to arrive at work in style. | Continue reading
In celebration of National Cereal Day, Event looks at five activations with a breakfast and cereal theme. | Continue reading
Mazda, the official automobile sponsor of interactive festival South by Southwest (SXSW), is planning a range of brand experiences at the event, combining music and technology. | Continue reading
The Notorious BIG estate is bringing the late rapper's 'Hypnotize' designer label to London for the first time with a pop-up at Camden Market. | Continue reading
British Style Collective presented by The Clothes Show in association with Alcatel, has revealed its programme for 2017. | Continue reading
UK creativity and innovation will be on display at the Great Britain House during Austin's annual South by Southwest (SXSW) interactive music festival. | Continue reading
English sparkling wine producer Nyetimber and Plymouth Gin have teamed up with Searcys at the Gherkin to create a pop-up celebrating summer. | Continue reading
Sports brand Nike hosted its first ever 'Strike Night' event at a secret location in London. | Continue reading
Live and experiential agency WRG has appointed Jen Robison to the role of creative director for its US office, aiming to strengthen its creative capabilities in the region. | Continue reading
Greg Saunders, creative director at White Label UK, weighs in on the importance of secrecy when it comes to staging experiential events. | Continue reading
Mobile network provider O2 has unveiled ten giant blue rabbits on London's South Bank as part of its latest #FollowTheRabbit campaign. | Continue reading
Cloud event management software provider etouches has acquired Loopd, a provider of experiential, data-driven technology. | Continue reading
Fashion brand H&M unveiled an interactive pop-up shop at Paris Fashion Week, which took place on 1 March. | Continue reading
Beer brand Tsingtao and online music platform Secret Sessions have teamed up to hunt for the next wave of musical talent in the UK. | Continue reading
Automotive brand Lexus has launched a pop-up in Westfield London, which will run until 18 March. | Continue reading
Itch Experience has merged with live streaming and tech company LiveFi to create Lively, a creative agency with a client base including Twitter, Mazda and Hostelworld. | Continue reading
Communications company Ooredoo worked with Jack Morton to create its brand experience at Mobile World Congress 2017. | Continue reading
Food-based events agency London Union, parent company of Street Feast, has announced the appointment of Romy Westwood to the role of head of consumer events. | Continue reading
Ericcsson has worked with Jack Morton for the tenth consecutive year to create the brand's presence at Mobile World Congress 2017. | Continue reading
Havas' sports and entertainment agency has expanded its new business and marketing functions with the appointment of Chris Sobczynski. | Continue reading
Swiss herbal sweet brand Ricola will launch a 'Yodel Box' in London Victoria station next week, encouraging customers to yodel themselves to Switzerland. | Continue reading
Brand experience agency PrettyGreen has announced that it will appoint former Dixons Carphone PR manager, Alice Caldwell, to the role of client services director. | Continue reading
Meal delivery company HelloFresh has worked with experiential agency Hot Pickle to create the brand's first pop-up retail experience in Old Street Station, London. | Continue reading
To mark the launch of Marie Curie's Great Daffodil Appeal, thousands of handmade daffodils have appeared in London's 's Paternoster Square in a new immersive art installation. | Continue reading
Chris Wood has joined Produce UK as chairman, following a year at the agency in a consultancy role. | Continue reading
Cadbury and Sainsbury's have teamed up to launch the Creme Egg Spotter's Hide Bus, which is currently visiting Sainsbury's stores across the south-east. | Continue reading
SME London, in partnership with BBC Worldwide, has appointed creative communications agency Taylor Herring to launch a new live event called Strictly Come Dancing: The Spectacular. | Continue reading
The Concerto Group has appointed Adam Elliott as its new CEO, replacing Sam Gill, who will continue to serve the business as a non-executive director. | Continue reading
Teresa-Anne Dunleavy has joined PRG XL Video as managing director (MD), having departed from events agency Concerto Group last year where she was CEO. | Continue reading
Tumblr and Paramount Pictures have joined forces to celebrate the release of film 'Ghost in the Shell' with an event at Paris Fashion Week. | Continue reading
Nike will hold its first Strike Night at a secret London venue tomorrow (1 March), bringing eight of Europe's top strikers together for a knock-out competition to crown the best goalscorer. | Continue reading
To celebrate the return of TV series 'Twin Peaks', a pop-up diner will open at SXSW 2017 in Austin, Texas from 16-17 March. | Continue reading
Ahead of Bud Light's UK launch, Event caught up with the brand's marketing manager André Finamore to talk about the brand's marketing strategy and the importance of experiential. | Continue reading
Automotive brand Honda will showcase a glimpse into the future of electrified vehicles at the 2017 Geneva Motor Show, which runs from 9-19 March. | Continue reading
Procter & Gamble (P&G) has launched its latest Gillette razor with an in-store virtual reality (VR) experience across supermarkets in Australia. | Continue reading