When Marvin Gaye joined Motown, he went with his strengths. He wanted to work only in the studio. He hated touring and was sure he lacked the charisma and other gifts that made some musicians great onstage. This didn’t really fit the label’s strengths, and he struggled to find hi … | Continue reading
When a six-year-old kid beats the other kids at tennis, that kid is more likely to be encouraged to play more, or to get a coach, and pretty soon, they’re much better at tennis than the others. When a musical group has a single that gets some buzz on Spotify, they’re more likely … | Continue reading
Sooner or later, we find a place to hide. A place of security or sustenance. A place of safety. That sort of foundation can give us peace of mind and open the door to possibility. But, it’s possible that we can turn it into a trap as well. A situation so perfectly created that we … | Continue reading
More hope. More health. More security. More innovation. More breakthroughs. More connection. More creation. More joy. The climate movement doesn’t have to be about asking individuals to bear the burden of systemic problems. It’s not about living with less. It’s about demanding m … | Continue reading
The little person at the control panel, the one who sees what the retina produces, the one who decides, the one who speaks up… (This is the dualist solution to the free will problem–yes, I have a physical body, they say, but I also have a little human inside of me that gets to ma … | Continue reading
Marketers seek to make an impact, and that takes interest. Three ways to spell the key word: Peak interest can’t get any higher. It never happens at launch. It’s the result of cultural change and an idea moving through the population. Peek interest happens when there’s scarcity o … | Continue reading
Our job as professionals is to show up and do the work. Not simply respond to incoming or do the chores, but to create and innovate. And yet, some days feel more conducive than others. There are moments when it simply flows. When the surf’s up, cancel everything else. Don’t waste … | Continue reading
If everyone visits a factory and takes a sample, it goes out of business. But if everyone in the community takes an idea, that idea goes up in value. The best marketing advice I have for someone writing a book is simple: Write a book that people want to share with others. And the … | Continue reading
I had a great idea for a post, my best blogging of the year, in fact. I worked it all out when I was driving, but when I arrived, it was gone. Vanished. So I went searching for it, trying out dozens of possible ideas. I never found it. But I did find five other […] | Continue reading
Once you use your plates every day, they cease to be the good china. Of course, the plates didn’t change. Your story did. The way you treat them did. The same goes for the red carpet. If you roll it out for every visitor or every customer, it ceases to be red. | Continue reading
They’re essential. The house begins to stink if we don’t take out the garbage. But at work, while they might be essential, they may not be important. At least, not important enough for us to spend a lot of focus on. Chores are: The bills have to get paid. But they might not have … | Continue reading
A friend’s email said, “I know many of my readers aren’t techies and you’re thinking of putting this newsletter aside…” We should get clear about what we’re talking about when we say “techie.” I’m going to argue that involves a combination of two things: But someone who says, “I’ … | Continue reading
Not simply in the classroom, but anywhere we hope to inform, inspire or educate: Assume enrollment. Either someone is committed to learning or they’re not. While many situations place people into a spot where they are compelled to show up (exhibit A: learning arithmetic in grade … | Continue reading
Part of the luxury of living near the ocean or the mountains is that you can be picky. If the surf or the powder isn’t great, leave it for the tourists. Good is insufficient, wait for the great moments… When we’re young, or the project is going really well, it’s easy to waste the … | Continue reading
Roger Bannister ran a four-minute mile by having a relay race of pace runners next to him. If he could keep up with his pacer, he’d finish the run in record time. If you work in an office where people are regularly shipping breakthrough work, it’s likely your work will ship as we … | Continue reading
Walk into a bank with a stocking on your head and you’re probably going to get arrested. Civil society as we know it is dependent on identity and responsibility. A person does something and owns the consequences. This requirement of identity leads to the dynamic of the free marke … | Continue reading
One reason we have so much trouble fixing chronic degenerative conditions is that we need to remove elements before we can start building new functions. If we simply put effort on top of a shaky foundation, it’ll all be wasted. The best way forward might be to take a few steps ba … | Continue reading
A cat’s eye is smooth but doesn’t seem to be… there’s a mystery of depth. That illusion is called chatoyancy. The same is true for some sorts of woods (cedar is an exception). The digital age makes it more and more likely we’re experiencing things through a flat screen, and as a … | Continue reading
This page intentionally left blank has a long history. I thought it was an IBM thing from the 1960s, but I was off by a thousand or more years. There are good reasons for a page to be blank. Folding signatures, printing processes, having chapters start on the right or the left… B … | Continue reading
Amazon is the last one. They are probably the last huge company where hundreds of thousands of people will be surveilled, measured and ordered to follow the rule book. The pandemic didn’t create distributed work, the laptop did. Human interaction is critical, but the office isn’t … | Continue reading
Salt is essentially free. A bag of salted nuts is the same price (or less) as an unsalted one. But salt used to be expensive. Truly expensive, like gold. We keep seeing the deflation of things we were sure would remain expensive. Computer chips, disk storage and now, content. Onc … | Continue reading
We don’t design a book until after it’s written. Or cast the movie until the screenplay is complete. The house painter has an important job, but it makes no sense to plan for the painting before the house is designed. This makes a lot of sense because some parts of a project have … | Continue reading
All the no-compromise solutions have failed. If there was a way to solve our problem without giving something up, we would have done that already. So, if a persistent problem important, the question is not: Should we compromise or not? The question is: Which changes are we going … | Continue reading
Vitally important, rarely taught, easily messed up. In order to go onto the next thing, which we all do (unless you’re still wearing pajamas with feet and taking ballet lessons), we need to walk away from the last thing. Wrap it up, learn from it, leave it in good hands. And we a … | Continue reading
Pop culture depends on scarcity. When there are only a few TV stations or a dozen radio stations, it’s likely that many of us watch or hear the same thing at the same time. And so a popular TV show or song from fifty years ago probably reached twenty times as many people as a […] … | Continue reading
That’s what we usually try to do. When technology, comfort, convenience, efficiency and price line up, the market takes care of itself. On the other hand, seatbelts would never have happened if they weren’t required. But pizza grew to dominate our diets with no centralized action … | Continue reading
One of two things is true: A placebo is a force beyond understanding, one that is capable of disappearing when we do the appropriate double-blind tests and has mechanisms that defy our knowledge of the laws of physics. Or… A placebo is a prompt for our subconscious to do the hard … | Continue reading
There are three strands, present for most everyone: Power (sometimes seen as status, or the appearance of status) Safety (survival and peace of mind) Meaning (hope and the path forward) The changes in our media structure, public health and economy have pushed some people to overd … | Continue reading
It can be difficult. Explaining atoms or molecules, or decision making, or what you do at your job… The reason that it’s difficult is that in order to explain something, we need to really understand it first. Not simply be able to do the task or ace the test. But understand. And … | Continue reading
…when someone decides to selfishly push. There’s an assumption of civility and fairness in all of our interactions. When a harsh competitor unilaterally breaks unwritten rules (because it’s “not technically against the rules”) the community then writes down a new rule. The best w … | Continue reading
For a decade, Cliffs Notes were the bestselling section of the bookstore. They were a simple way for any high school student to get insight, examples and answers about the books they were assigned and read (or didn’t read). When Cliffs published a list of their thirty bestselling … | Continue reading
Amazon took in more than $30 billion in ad revenue last year, money spent to elevate some products over others in the hierarchy of attention. It’s probably true that someone shopping on Amazon is going to either buy something or not… the purpose of the “ads” isn’t to amplify cons … | Continue reading
The best way to win a short-term game is to bet it all on one strategy. Someone is going to get lucky and it might be you. But we rarely thrive in the long run if we persist in playing a series of short-term games. Instead, organizations, individuals and teams do better when they … | Continue reading
Of course there isn’t. Time is all we’ve got. Time is all there is. We can’t waste time because it’s not ours to waste. It’s simply the way we keep track of everything else. | Continue reading
Everybody eats That’s the biggest problem. While plenty of people drive or play pickleball, eating is particularly widespread. Seven billion people multiplies into a big number… Creating the food we eat has significant climate impact. Some of the factors, in unranked order: Even … | Continue reading
No matter how many people come over for dinner, you’re only going to be able to engage with a few. And no matter how big the crowd in the arena, the musicians can only see the faces of a few hundred. An investor can only be engaged and smart about a very small number of […] | Continue reading
It’s interesting to realize that mirrors weren’t perfected until a few hundred years ago. Human beings spend a lot of time considering our own appearance and our own feelings and most of all, our own needs. The market produces a shift. When it’s a fair and open exchange, the cust … | Continue reading
It’s so tempting to simply begin painting a wall. After all, it’s pretty easy to lay down paint. But it turns out that masking and dropcloths, painstakingly put into place, save many hours compared to cleaning up a mess afterward. The same is true for what happens when we have a … | Continue reading
Successful treaties calm things down and let us get back to what’s really important. Sometimes, the fight becomes the entire point. Not surprisingly, when we’re busy fighting a war in our head about a previous injustice or slight, we can effectively consummate a treaty without th … | Continue reading
We spend much of our worrying time on crises. Our media is filled with warnings, coverage and fear of cataclysms. The big boom, the sudden end, the crash. In fact, rot is far more common. Things decay unless we persistently work to support them. Organizations, reputations, system … | Continue reading
That’s unlikely. You’re rarely going to get the freedom and resources to do your best work unfettered. The hard part (and the opportunity) is to figure out how to get comfortable with fettered. Because fettered is what’s on offer. Boundaries and scarcity aren’t simply impediments … | Continue reading
Rollcoasters are one of the safest ways to travel (they end up where they begin, but that’s a different story). People pay to ride on them because they feel risky, even if they’re not. Air travel is really safe, and the airlines work overtime also reduce the perception of risk as … | Continue reading
And it changes over time. You and I know what to do when we see a revolving door, or to speak quietly in a library. We have expectations of how the world works and what designers are saying with their work. Here’s a photo of a device with two controls. We’ve been taught our whole … | Continue reading
We spend almost no time teaching toddlers about freedom. Instead, the lessons we teach (and learn) for our entire lives are about responsibility. It’s easy to teach freedom, but important to teach responsibility. Because if you get the responsibility taken care of, often the free … | Continue reading
It’s almost impossible to safely drive a car while only looking in the rear view mirror. Only seeing where you’ve been is a terrible way to figure out where to go. But it’s really unsafe to go forward with no idea of what came before. AI plods along into the future, using machine … | Continue reading
One of the spokespeople for the new milk marketing campaign confessed that she doesn’t really like drinking milk. Sales are way down, and an entire generation is drinking other beverages. Other than the people who are paid to sell or lobby for milk sales, few people are concerned … | Continue reading
More than ever, we’re pushed to have certainty. Strong opinions, tightly held and loudly proclaimed. And then, when reality intervenes, it can be stressful. The software stack, business model, career, candidate, policy, or even the social network habits that we had as part of our … | Continue reading
A useful metaphor for freelancers and small businesses. Every good restaurant should have two different salads on the menu. The boring salad is the regular kind. It’s there for people who know that they want a reliable, repeatable, unremarkable salad. It’s the safe part of a safe … | Continue reading