This is it … your absolute last day to invest in the Rainmaker Platform at pricing that will never be seen again. The party’s over today at 5:00 p.m. Pacific Time (you can read the original announcement with all the details here). We hope you’ll join the Rainmaker family before w … | Continue reading
How do you keep up-to-date with all the mentions of you and your brand or competitors? And how do you keep tabs on the latest trends in your industry or niche? It’s impossible to monitor...read moreThe post 12 Alternatives to Google Alerts for Tracking Mentions Across the Web app … | Continue reading
Everywhere you turn these days there's a new blog post touting a digital marketing transformation story: Krylon sent DIY experts to buy “worthless” yard sale items and transform them into something desirable and then shared the transformations on Pinterest using the buyable pin … | Continue reading
Some people make it their entire life’s work to understand the way Google’s algorithm works. This post is not for those people. This one goes out to digital marketers of all shapes and sizes—executives, interns, content creators, project managers, and designers. Because SEO is im … | Continue reading
Neuromarketing is one of those words that people keep bandying about as if you should know what it means. It sounds cool and impressive. And if you have a serious marketing budget it probably is....read moreThe post How To Include Neuromarketing Strategies in Your Promotional Cam … | Continue reading
Getting and keeping buy-in for any new digital marketing initiative is crucial. Sure, your boss or the executive team may be skeptical about your proposal at first, especially if it represents a big shift in strategy. Wading into uncharted territory can feel like a huge risk. You … | Continue reading
“Leave the gun, take the cannoli.” While this is not a phrase that Joe Pulizzi uses in his content, it is one that we can all associate with him, as he is the undisputed Godfather...read moreThe post An Offer You Cannot Refuse: The Future of Content Marketing from the Godfather o … | Continue reading
Instagram. Twitter. Retargeting. Paid search. Facebook ads. Email marketing. LinkedIn articles. There’s a veritable buffet of marketing tactics that can feel downright overwhelming when launching your first digital marketing campaign. Everywhere you look, there’s a different succ … | Continue reading
This past week, the world’s brightest business and technical visionaries gathered in Las Vegas at PegaWorld, hosted by Pegasystems. Our own leading Renegade, Drew Neisser, was in attendance and met up with Pegasystems’ Vice President...read moreThe post The Evolution of CRM appea … | Continue reading
Search Engine Optimization (SEO) is often the unsung star of a successful online marketing strategy. No matter what you’re selling, you’ve got to target the people who are receptive to your message, and you’ve got...read moreThe post Everything You Need to Know About SEO [Infogra … | Continue reading
“We guarantee a viral hit!”“You’ll have 10,000 likes in 12 hours.”“You’ll be the top Google hit in a week.”“We’re going to break the Internet!” Ever heard someone make an outlandish digital marketing strategy promise before? Unless you’re teaming up with one of the Kardashians, r … | Continue reading
I gave this speech at the TEDxHickory event in Hickory, NC in 2013. Unfortunately, there were some sound issues at the venue, so I apologize for the poor audio, but I think you can hear it all. This video is archived on the TEDx Talks YouTube Channel. | Continue reading
When it comes to social media strategies, publicly traded companies are in a tricky spot. Unlike smaller start-ups, these companies are established and have an adequate marketing budget to allow them to experiment with new...read moreThe post 10 Publicly Traded Companies That Hit … | Continue reading
Remember that ho-hum exposition story we covered in How to Decrease Your Content Bounce Rate? Well, I'm afraid our story hero and heroine have bigger issues, as well: they're not just predictable, they're boring. Their storyline is straightforward and doesn't capture reader inter … | Continue reading
And just like that, we’ve already flown through half of 2017! With the end of the year looming closer and closer, your team might be taking another look at those yearly goals you made 6...read moreThe post The Best Social Media Conferences You Can STILL Attend In 2017 appeared fi … | Continue reading
The Instagram "Takeover" is an interesting social media phenomenon that brands created specifically to increase their audiences while partnering with other businesses or people. Basically, you allow someone to take over your Instagram feed for a specific period of time and post t … | Continue reading
Are you using your social media presences to keep your customers engaged with you so that they make more purchases, more often, over time? What are the best ways to turn your social channels into...read moreThe post An In-depth Guide to Boosting Customer Lifetime Value Using Soci … | Continue reading
Google thinks internal links are important: Where you link within your own website is an important part of the SEO formula because it shows what your site cares about, and where it tries to guide visitors. Too many internal links is cause for losses in page ranking these days, as … | Continue reading
Last month, we kicked off a brand new webinar series to help marketers and PR pros increase media placements and get their clients’ content seen by the right audience. Now, it’s time to dig into a new month with more tips on how to woo editors and set you up for success. This mon … | Continue reading
When you think about the changes that have taken place in any given industry – be it marketing, software, retail – everyone today operates on a sped-up clock. Gone are the days of months-long product...read moreThe post 3 Invaluable Lessons on Transforming a Brand from a CMO appe … | Continue reading
In a perfect world, we would have unlimited budgets and time to invest in whatever social media projects we wanted for amazing results. This world is...more complicated. And while using several different social media platforms at once can be very effective, we understand if you o … | Continue reading
It was finally my turn to sit down with Ms. Norman* to talk about college options. I excitedly walked into her office prepared with my research, list of schools, and application deadlines. I expected her to share in my excitement and help with the next steps in the application pr … | Continue reading
If you love to travel, have enjoyed staying in hostels, love to create marketing content, and are well versed in the ways of the social media universe, USA Hostels wants you! Job Summary: USA Hostels is seeking an experienced Social Media Marketing Specialist capable of implement … | Continue reading
Although petty criminals are often thought of as a brainless bunch, a recent survey carried out by smart alarms provider, Verisure, has revealed that they are using more sophisticated techniques than ever to target their...read moreThe post 3 Ways Thieves Could Be Targeting You T … | Continue reading
Think your feelings are deep and complex? They may actually be far more straightforward than we give them credit for. There are four emotional states that essentially drive every decision that we make as human beings - happy, sad, afraid/surprised, and angry/disgusted, according … | Continue reading
Any day on your commute, look around and notice how many people have their faces glued to their phones. In lectures, you’ll see students tweeting while their professors try to teach. When your friends go...read moreThe post How To Engage With Your Followers In Real Life (IRL) app … | Continue reading
We've talked about Instagram Stories before, and how they allow you to post 24-hour long collections of photos and videos for "in the moment" descriptions and communication. You know, basically like Snapchat – in fact, so much like Snapchat that many people wondered just what Ins … | Continue reading
Do you want to know what Las Vegas is without tourists? A towering stack of mind-boggling electricity bills. That's why the entire city is carefully decorated and structured to appeal to visitors on a visceral level - one they're often not even aware of. Slot machines aren't put … | Continue reading
In truth, even though I only had 24 hours to prepare, I was delighted when one of the panelists at Social Shake-Up canceled. Suddenly I had the opportunity to share my disdain for what passes...read moreThe post 9 Epic Resources for Students of Brand Storytelling appeared first o … | Continue reading
Hello again, Mixed emotions ran through our hearts while we executed our mission this Sunday Morning. This month, #OnTheBrighterSide was literally a trashy feeling. May’s Drive was about a cleaning activity on Vetal Tekdi aka ARAI hill along with a group of people who care, Swa … | Continue reading
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! | Continue reading
Many companies and industries have thrived with the benefits that came with digital innovations. However, some perished as a result of these same innovations. Chief Revenue Officer of The New York Times, Meredith Kopit Levien,...read moreThe post 3 Key Things Marketers Overlook T … | Continue reading
All’s fair when it comes to growing your business. For consistent development, you should use a multichannel approach. And SMS (Short Messaging Service, a.k.a. “texting”) might just be one of the most effective emerging channels....read moreThe post 7 Innovative Ways to Use Texti … | Continue reading
Google recently released a brand new feature for mobile Gmail users, and if you bring up Gmail on your phone to answer clients or team members quickly, you've probably noticed it: Gmail is trying to write your emails for you. Select any average email to read, and you will see sev … | Continue reading
We are looking for a talented, smart, focused person who can help with our content marketing (specifically inbound marketing) and content distribution efforts. Right now we’re looking for a part time person (10-15 hours per week), but there’s a great chance this could become some … | Continue reading
The Marketing Coordinator assists with a full range of marketing activities and corporate communications. Responsibilities may include copy writing for internal and external communication assets, art direction, online marketing activities, data analysis, assisting with developing … | Continue reading
HubSpot Platinum Partner agency is looking for a head writer to join our team of talented and inspired inbound and digital marketers. We are seeking an individual who has experience in technical writing – from writing about start-ups, to writing about telecommunications. You shou … | Continue reading
Keypath Education is currently seeking an SEO Strategist to join our Website Marketing Team! As the SEO Strategist, you would be responsible for the overall management and organic traffic growth of a portfolio of Education-focused lead-generation websites. This is a strategic but … | Continue reading
Jakt is looking for a marketer to join our talented and growing team. We’re a small (16 people) organization with the mission of helping 200 companies and changing the lives of 100 million people by 2027. This is a demand generation role. You’ll work closely with sales and produ … | Continue reading
Recently TrackMaven, surveyed what data are most important to digital marketers that will show that their efforts are successful. Among the highest ranking results were social media analytics which is not shocking for what marketing looks like today. This also shows how important … | Continue reading
In 2017, I think it’s safe to say we’re sick and tired of being told what to do on social media platforms. Experts are a dime a dozen, and it’s likely you’re already familiar with all...read moreThe post 5 Actionable Steps to Earn New Followers, the Creative Way! appeared first o … | Continue reading
Facebook has released yet another new feature, and this one is called Facebook Latest Conversations, with a bit of community integration borrow from the likes of Twitter. LC is pretty simple to understand: When you go to the search bar on Facebook, Latest Conversations will pop u … | Continue reading
As you know if you follow our blog, we like to keep you updated with the latest Instagram tips and strategies for getting better results, acquire more followers, and earn more social signals like comments. That's why we've talked about Instagram hacks, what people respond to on I … | Continue reading
SNL cast member Cecily Strong wrapped up an invigorating Day 1 at social media conference “The Social Shake-Up” with the timely quip, “Politically, we all agree on dogs.” Strong was there as a guest of...read moreThe post Live from Atlanta, It’s…Social Shake-Up! appeared first on … | Continue reading
Today it is all about strategic marketing. Someone who is more than aware of that need, is Lee Odden, the CEO of TopRank Marketing. He is constantly mentioned in leading publications, including Forbes, The Wall...read moreThe post How A Top 10 Digital Marketing Professional Uses … | Continue reading
Social media is a little like licorice - some companies love it, some companies hate it, but no matter what your feelings may be, it isn't going anywhere. There were a few years in recent history where a business could operate - nay, even prosper! - with no social media presence … | Continue reading