How to Keep the Creative Content Spark Alive

How can content creators stay inspired? These tips can help generate fresh perspectives and build positive creative habits. | Continue reading


@convinceandconvert.com | 8 years ago

How NASCAR Creates Exciting Fan Experiences on Social Media

As NASCAR knows, supplementing real-time event coverage with exciting social media experiences is a powerful way to drive fan engagement. | Continue reading


@convinceandconvert.com | 8 years ago

How Location Data Can Make or Break Your Business

Jeffrey K. Rohrs from Yext and Raj Nijjer from GeoMarketing.com join the Content Pros Podcast this week to share a stunning breakthrough in the industry of location data, how Google is giving more control to businesses, and why this matters to you. | Continue reading


@convinceandconvert.com | 8 years ago

How Influence Marketing Differs from Celebrity Endorsement

It's easy to confuse influence marketing with celebrity endorsement. But for campaigns to succeed, savvy marketers must know the difference. | Continue reading


@convinceandconvert.com | 8 years ago

How to Adapt to Rapid Shifts in Influence Marketing

Jim Tobin, President of Ignite Media as well as Carusele, joins the Influence Pros Podcast to discuss changes he’s seen as a trailblazer in social media, creating lasting partnerships, and the importance of quality over quantity. | Continue reading


@convinceandconvert.com | 8 years ago

Why Hugging Your Haters Promotes Innovation

What happens when you ignore customer feedback and innovation opportunities? Someone else will hug your haters for you. | Continue reading


@convinceandconvert.com | 8 years ago

Why Social Media Customer Service Is the New Marketing

Jay Baer, President of Convince & Convert, joins his own Social Pros Podcast to discuss “Hug Your Haters” and why 80 percent of businesses think they are delivering great customer service but only 8 percent of those customers agree. | Continue reading


@convinceandconvert.com | 8 years ago

How to Use Customer Service to Make Great Content Marketing

The best source for content marketing ideas is the customer service department. Here's how to do it right. | Continue reading


@convinceandconvert.com | 8 years ago

Should You Be Fired for Honesty?

When a Yelp employee uncovers a difficult working situation, she gets fired for her complaint. Was that the right way to handle it or should Yelp have hugged its haters? | Continue reading


@convinceandconvert.com | 8 years ago

Social Media’s Response to Apple vs. The FBI

Business: Virgin America Launches #LetModFly Calling all Mad Men fans! Time to pull out your best mid-century look and book a flight with Virgin America. In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York, Virgin Amer … | Continue reading


@convinceandconvert.com | 8 years ago

5 Smart Ways to Use Email Signature Marketing

Expand your lead gen strategy toolbox with email signature marketing. Here are five ways to get started. | Continue reading


@convinceandconvert.com | 8 years ago

How Data Is Used to Refine Marketing Messages

To remain viable and visible to consumers, brands will need to get smarter about how they listen and collect data on their audience. | Continue reading


@convinceandconvert.com | 8 years ago

Why Your Business Stories Are a Joke (or Should Be)

Eric Munn, Social Media Lead at the satirical news outlet The Onion, joins the Business of Story Podcast to shed light on when and how businesses can embrace the comedy in their own stories. | Continue reading


@convinceandconvert.com | 8 years ago

How to Control Rich Snippets on Social Media

The way your content previews in search results and social media isn't arbitrary. Control your content's rich snippets using these steps. | Continue reading


@convinceandconvert.com | 8 years ago

What You Didn’t Know About Snapchat’s Power for Social Good

With Snapchat's audience on the rise, it’s time for non-profits to get on board and leverage the platform's potential for social good. | Continue reading


@convinceandconvert.com | 8 years ago

Marketing Marvels – How to Find Influencers with Little Bird

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key question … | Continue reading


@convinceandconvert.com | 8 years ago