How can content creators stay inspired? These tips can help generate fresh perspectives and build positive creative habits. | Continue reading
As NASCAR knows, supplementing real-time event coverage with exciting social media experiences is a powerful way to drive fan engagement. | Continue reading
Jeffrey K. Rohrs from Yext and Raj Nijjer from GeoMarketing.com join the Content Pros Podcast this week to share a stunning breakthrough in the industry of location data, how Google is giving more control to businesses, and why this matters to you. | Continue reading
It's easy to confuse influence marketing with celebrity endorsement. But for campaigns to succeed, savvy marketers must know the difference. | Continue reading
Jim Tobin, President of Ignite Media as well as Carusele, joins the Influence Pros Podcast to discuss changes he’s seen as a trailblazer in social media, creating lasting partnerships, and the importance of quality over quantity. | Continue reading
What happens when you ignore customer feedback and innovation opportunities? Someone else will hug your haters for you. | Continue reading
Jay Baer, President of Convince & Convert, joins his own Social Pros Podcast to discuss “Hug Your Haters” and why 80 percent of businesses think they are delivering great customer service but only 8 percent of those customers agree. | Continue reading
The best source for content marketing ideas is the customer service department. Here's how to do it right. | Continue reading
When a Yelp employee uncovers a difficult working situation, she gets fired for her complaint. Was that the right way to handle it or should Yelp have hugged its haters? | Continue reading
Business: Virgin America Launches #LetModFly Calling all Mad Men fans! Time to pull out your best mid-century look and book a flight with Virgin America. In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York, Virgin Amer … | Continue reading
Expand your lead gen strategy toolbox with email signature marketing. Here are five ways to get started. | Continue reading
To remain viable and visible to consumers, brands will need to get smarter about how they listen and collect data on their audience. | Continue reading
Eric Munn, Social Media Lead at the satirical news outlet The Onion, joins the Business of Story Podcast to shed light on when and how businesses can embrace the comedy in their own stories. | Continue reading
The way your content previews in search results and social media isn't arbitrary. Control your content's rich snippets using these steps. | Continue reading
With Snapchat's audience on the rise, it’s time for non-profits to get on board and leverage the platform's potential for social good. | Continue reading
This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key question … | Continue reading