5 Killer Questions to Woo Prospective Customers

Don’t push customers through your sales cycle. Instead, pull them through their purchasing cycle with active listening and killer questions. | Continue reading


@convinceandconvert.com | 2 years ago

Recommended Marketing Podcasts: Week of January 15

This week's must-listen marketing podcasts explore how human behavior shapes content success, plus predictions for the future of digital marketing. | Continue reading


@convinceandconvert.com | 3 years ago

6 Ways to Use Hashtags in Instagram Stories

When you “do it for the gram,” you want the most views possible for your Instagram Stories. Strategic use of hashtags can get you there. | Continue reading


@convinceandconvert.com | 3 years ago

A Comprehensive Guide to Instagram Influencer Marketing

This foolproof guide explores why marketers should consider Instagram influencer campaigns and how to build campaigns with the best influencers. | Continue reading


@convinceandconvert.com | 3 years ago

10 Creative Ways Companies Are Using Snapchat

As Snapchat continues to grow and evolve, so does its userbase of brands. Here are five creative examples of how companies are using Snapchat. | Continue reading


@convinceandconvert.com | 3 years ago

9 Antidotes to the Facebook Algorithm Squeeze

Facebook algorithm changes don't mean you should abandon the Facebook News Feed. Here are nine ways you can still succeed, from Jay Baer. | Continue reading


@convinceandconvert.com | 3 years ago

Recommended Marketing Podcasts: Week of January 8

Highlights from this week's best marketing podcasts include vital lessons on trust, transparency, storytelling, and sourcing sure-fire content topics. | Continue reading


@convinceandconvert.com | 3 years ago

Is Our Social Media Terminology About to Change?

Social media platforms are beginning to outgrow their terminology. When will we stop calling all these increasingly interconnected networks "social media"? | Continue reading


@convinceandconvert.com | 3 years ago

The 10 Content Marketing Commandments for 2018

Based on content marketing strategy work with large corporate clients, Jay Baer and Convince & Convert built this list of 10 content marketing commandments. | Continue reading


@convinceandconvert.com | 3 years ago

The 5 Worst Email Issues Facing Today’s Digital Marketers

New research from Emma reveals today's greatest email marketing challenges. Here's what marketers have to say about the email issues they face. | Continue reading


@convinceandconvert.com | 3 years ago

The Secret to Leveraging Purchase Intent Through Instagram

Instagram's challenge is switching a user’s mindset from passive browsing to active shopping. Here's how to make the most of that purchase intent. | Continue reading


@convinceandconvert.com | 3 years ago

Recommended Marketing Podcasts: Week of January 1

Learn about honest customer service in action, digital cocoons, and topic modeling in this week's recommended marketing podcasts. | Continue reading


@convinceandconvert.com | 3 years ago

Cisco’s Year of Live Video

Carmen Collins, manager of Cisco’s talent brand social media team globally, shares strategies that can guide you in planning your own live video strategy. | Continue reading


@convinceandconvert.com | 3 years ago

How Content Marketing Can Save Newsjacking

From Jay Baer, 4 ways content marketing is a better way to implement a newsjacking strategy, in comparison to social media. | Continue reading


@convinceandconvert.com | 3 years ago

The 4 Biggest Challenges for Marketers Heading Into 2018

New research from ClearVoice explores the most-cited challenges for marketers, including time, quality, distribution, and more. | Continue reading


@convinceandconvert.com | 3 years ago

How to Build a Social Campaign for a Hard-to-Reach Audience

Connect with even your hardest-to-reach audiences using targeted social campaigns, niche content, and intentional amplification. | Continue reading


@convinceandconvert.com | 3 years ago

How to Boost On-Site Conversions with Influencer Content

Don't churn out the same influencer round-up post everyone else is doing. Use these influencer content ideas to supercharge your on-site conversions. | Continue reading


@convinceandconvert.com | 3 years ago

How to Recycle Old Content to Increase Your Conversions

Most writers focus more on generating new posts than analyzing what they've already created, and that's a shame: Your old content is a huge asset. | Continue reading


@convinceandconvert.com | 3 years ago

Our Top 10 2017 Social Media and Content Marketing Articles

Top 10 social media and content marketing articles from Convince & Convert in 2017, including tips, tricks, templates, and more. | Continue reading


@convinceandconvert.com | 3 years ago

3 Advanced Google Analytics Techniques for B2B Marketers

The analytics strategy can supercharge your B2B marketing. Go beyond surface-level analysis with these advanced Google Analytics techniques. | Continue reading


@convinceandconvert.com | 3 years ago

Recommended Marketing Podcasts: Week of December 18

Get the scoop on cryptocurrency, the future of work, and where brand storytelling goes wrong in this round-up of the week's best marketing podcasts. | Continue reading


@convinceandconvert.com | 3 years ago

12 Instagram Accounts You Must Follow

Stay current (and keep yourself entertained, you hard-working social media marketer) with these must-follow Instagram accounts. | Continue reading


@convinceandconvert.com | 3 years ago

Grading Eleven 2018 Social Media Predictions

Eleven 2018 social media predictions from Spredfast, with commentary and feedback from Jay Baer and Convince & Convert. Do you agree, or disagree? | Continue reading


@convinceandconvert.com | 3 years ago

4 Facts You Must Know Before Creating Your 2018 Marketing Plan

Use these four statistics from 2017's best marketing research to focus, simplify, and strengthen your 2018 marketing plan. | Continue reading


@convinceandconvert.com | 3 years ago

Your Brand Can Manage Change with Help from Social Media

It's human nature to resist change, and your employees are no exception. Social media can help your company navigate tricky transitions and manage change. | Continue reading


@convinceandconvert.com | 3 years ago

Your 21-Point Blog Post Search Optimization Checklist [Infographic]

This four-phase approach to search optimization is the key to keeping your blog posts relevant. Get all the details in one handy infographic. | Continue reading


@convinceandconvert.com | 3 years ago

Recommended Marketing Podcasts: Week of December 11

In this week's marketing podcasts round-up, guests get real on trusting technology, predicting the future, and where they turn for inspiration. | Continue reading


@convinceandconvert.com | 3 years ago

4 Strategies for Connecting With Schools on Social Media

Social media is the perfect channel for marketing to schools, where teachers are influencers. Connect with schools on social media using these strategies. | Continue reading


@convinceandconvert.com | 3 years ago

Why Are Instagram Influencers Reluctant to Disclose Endorsements?

Despite increasingly strict FTC guidelines on where and how to disclose endorsements, many Instagram influencers continue to push their luck. | Continue reading


@convinceandconvert.com | 3 years ago

7 Decisive Differences Between Strong and Weak Content Marketers

Why do some content marketers succeed and others fail? Jay Baer analyzes new research and identifies the gaps that matter. | Continue reading


@convinceandconvert.com | 3 years ago

4 Studies That Show How E-Commerce Changed in 2017

As these four studies prove, 2017 brought serious changes to e-commerce, AI, consumer attitudes toward shipping, and more. | Continue reading


@convinceandconvert.com | 3 years ago

Here’s What Your Influencer Marketing Strategy Should Look Like

This small business's influencer success offers a blueprint for taking your influencer marketing from rainy-day tactic to sustained strategy. | Continue reading


@convinceandconvert.com | 3 years ago

Are You Overlooking This Powerful YouTube Ranking Signal?

Your video's YouTube ranking lives and dies according to how long viewers spend watching it. But there's another major ranking signal that may surprise you. | Continue reading


@convinceandconvert.com | 3 years ago

Recommended Marketing Podcasts: Week of December 4

Hear marketing's most trusted experts weigh in on mastering Facebook ads, engaging fans, and the power of "no" in this week's best marketing podcasts. | Continue reading


@convinceandconvert.com | 3 years ago

What to Do When Your Brand Attracts Earned Media Attention

So your brand made a splash on social media and garnered earned media attention because of it. Here's what you, as a marketer, should do next. | Continue reading


@convinceandconvert.com | 3 years ago

Has LinkedIn Ruined Slideshare?

Slideshare is fraying like the hem on a K-Mart dress. Is it too late to save, and who's at fault? Jay Baer digs in. | Continue reading


@convinceandconvert.com | 3 years ago

6 Reasons to Unite Your Customer Service and Marketing on Social Media

Ditch the siloed approach to social media marketing and social customer service. Unify your service and marketing, and reap these six rewards. | Continue reading


@convinceandconvert.com | 3 years ago

The 3-Part Secret to Video Marketing in 2018

Video consumption is on the rise. These three video marketing strategies are the keys to mastering your audience's new favorite content format. | Continue reading


@convinceandconvert.com | 3 years ago

5 Lessons for Building Stronger Business Relationships

A master marketer and networking expert shares his five best tips for building stronger, more meaningful, trust-based business relationships. | Continue reading


@convinceandconvert.com | 3 years ago

4 Keys to Super-Effective, People-Centered Internal Marketing

For better company culture, invest in your employee-focused internal marketing the same way you invest in your customer-facing campaigns. | Continue reading


@convinceandconvert.com | 3 years ago

Recommended Marketing Podcasts: Week of November 27

This week's top marketing podcasts explore Net Neutrality, finding the perfect content ideas, and turning customer feedback into marketing gold. | Continue reading


@convinceandconvert.com | 3 years ago

Meet the Future of Marketing Automation

Tracking and engaging customers throughout increasingly fragmented customer experiences requires a new kind of marketing automation. | Continue reading


@convinceandconvert.com | 3 years ago

Why Emotion Is So Essential to Effective Video Marketing

As much as we might like to think of ourselves as purely rational consumers, emotion converts, particularly when it comes to video marketing. | Continue reading


@convinceandconvert.com | 3 years ago

Why Live Chat Usually Sucks

Despite the promise of painless, instantaneous customer support, most live chat and chat bots suck. Here's why. | Continue reading


@convinceandconvert.com | 3 years ago

4 B2B Content Marketing Trends to Watch in 2018

Change is in the air for B2B content marketing, as B2B brands begin to invest more resources in content strategy. Keep an eye out for these trends in 2018. | Continue reading


@convinceandconvert.com | 3 years ago

It’s Time to Embrace Performance Marketing, Not Programmatic

Digital marketing needs to show a real return on investment, not flash. That means embracing performance marketing, not programmatic. | Continue reading


@convinceandconvert.com | 3 years ago

Recommended Marketing Podcasts: Week of November 20

This week's curated list of can't-miss marketing podcasts explores workplace empowerment, using humor in brand messaging, and the power of words. | Continue reading


@convinceandconvert.com | 3 years ago

Will Amazon Dominate Influencer Marketing Too?

Amazon is getting serious about influencer marketing. Is this good news, or very bad news? Jay Baer analyzes the plusses and minuses. | Continue reading


@convinceandconvert.com | 3 years ago