eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google unveils new experimental project; AMC launches new streaming service; Expedia tops list of mobile-ready brands in Asia-Pacific; and more. | Continue reading

Over the coming decades, lower-tier cities in China will play a pivotal role in driving the country’s ecommerce sector thanks to rising income levels and an increased internet penetration rate. | Continue reading

Research shows that Australia is bucking the trend of increased ad blocker usage. Whether this is a short-term aberration or a long-standing trend remains to be seen. | Continue reading

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Tinder tests new service; Uber wins delay in UK driver language test; and more. | Continue reading

eMarketer analysts Paul Verna and Gerard Broussard discuss the state of the digital video market and highlight the latest data and news, touching on ad spending, audience growth, cord cutting and more. | Continue reading

A new study finds nearly half of US smartphone owners regularly use voice-enabled technology. | Continue reading

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Target pilots next-day delivery service; Facebook now has 2 billion monthly users; and more. | Continue reading

Marketers are investing heavily in content marketing, and many are looking to emerging technologies like AI to help shape their strategies, new research suggests. | Continue reading

In the latest episode of Behind the Numbers, Keith Grossman, global chief revenue officer at Bloomberg Media, discusses the state of the digital advertising market and the need to create a better experience for users. Consumers aren't revolting against advertising, he says, t … | Continue reading

While some brands use animated GIFs or slang on social media to present a certain persona and stay relevant with today’s audience, many people actually find these behaviors more annoying than cool. | Continue reading

India has experienced explosive growth in the number of Facebook users over the past few years, making the country home to the largest share of users in Asia-Pacific. | Continue reading

Postmates’ Tanner McGrath and Appboy’s Bill Magnuson discuss how real-time data insights help improve broad marketing campaigns both immediately and in the long term. | Continue reading

In the latest episode of "Behind the Numbers," eMarketer's Ezra Palmer and Marcus Johnson talk about whether or not social media sites, messaging apps and other new channels are creating a less-informed population. | Continue reading

A June 2017 study of internet users ages 18 and older in Germany by PricewaterhouseCoopers (PwC) found high awareness of digital assistants among respondents. But privacy and safety concerns appear to be holding back adoption. | Continue reading

Developing creative and understanding changing viewer habits are just some of the challenges mobile marketers and their agencies face in delivering effective mobile video, according to a new study. | Continue reading

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Pandora CEO plans to step down; Bezos holds fast to India investments; and more. | Continue reading

More than eight in 10 internet users in China, or 626 million people, will access social networks regularly in 2017, according to eMarketer’s latest forecast. | Continue reading

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: YouTube TV expands to more markets; Facebook brings anti-terror effort to UK; and more. | Continue reading

Advertisers and publishers are under constant pressure to better target, deliver and track their messages to consumers. But many consumers feel bombarded by the ad experience. Here are some strategies that publishers are using to get around the problem. | Continue reading

eMarketer expects that digital will draw the largest share of adults’ time spent with media in France and Germany for the first time in 2017. And in the UK, digital will come close to attracting a majority share of total media time. | Continue reading

Social media seems to be a useful marketing channel for advertisers in India. Recent data shows that more than 85% of smartphone users in the country click on social media ads. | Continue reading

More marketers currently invest in video advertising on Facebook and YouTube than on Instagram and Twitter, but they’re increasing spending on all four social media platforms. | Continue reading

For the second time in a week, a forecaster has lowered anticipated 2017 ad spending in the UK as doubt about the country’s economy and brand safety in the digital realm influence marketers’ investment considerations. | Continue reading

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: McDonald’s taps Uber for UK deliveries; Snapchat acquires social map app Zenly; and more. | Continue reading

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Uber’s Kalanick is not the first to be ousted by his own company; Spotify adds Messenger playlists; and more. | Continue reading

As connected, smart and self-driving vehicles become more common, they are changing the way consumers drive and how they think about mobility. These vehicles also have important implications for marketers seeking to use them as platforms for customer outreach, targeted messaging, … | Continue reading

Japan is home to one of the world’s largest Twitter audiences, which will total 25.1 million people this year, or 47.3% of the country’s social network user base, according to eMarketer’s latest forecast. | Continue reading

Samsung expanded its new-to-the-UK mobile payments system to three more card issuers this week. Adoption looks likely to hinge on whether the company can convince the country’s consumers to overcome a distrust of handset makers as financial gatekeepers. | Continue reading

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon aims to simplify online shopping; Uber adds tipping feature; and more. | Continue reading

As the summer travel season officially gets under way, a growing number of Americans will use their smartphones and tablets to book a trip, according to eMarketer’s latest forecast on digital and mobile travel. This year, digital travel sales in the US will reach $189.62 bi … | Continue reading

Facebook remains Finland’s most widely used social network. But daily use of most other mainstream social platforms is rising much faster among the country’s internet users. | Continue reading

Many marketers anticipate that technologies like augmented reality and artificial intelligence will affect their business in the next 12 months, more so than a year prior. | Continue reading

India-based messaging service Hike this week became the first chat app in the country to offer its users a digital payment service. But the move also puts the company in direct competition with Paytm, perhaps the market’s leading fintech service provider. | Continue reading

Tony Branda, chief data and analytics officer at mortgage lender Embrace Home Loans, discusses how the company chose the right partner to integrate and manage its marketing technology stack. | Continue reading

While VR is more popular with consumers, AR technologies have the potential to transform commercial industries like healthcare. | Continue reading

Brexit-related effects on the UK’s economy have spurred research firm Zenith to revise its forecast of UK ad spending growth to less than 1% for the year. As Europe’s advertising leader, pared UK spending is expected to drive down Western Europe’s overall ad spe … | Continue reading

Japan was a rare example of an industrialized country that still saw large shipments of mobile phones. That’s changing. Recent data from IDC shows just how thoroughly the smartphone is now displacing the feature phone in the market. | Continue reading

Using smartphones to buy goods and services is becoming commonplace in the UK. According to eMarketer’s latest UK ecommerce forecast, 58.6% of the country’s digital buyers ages 14 and older—25.2 million people—will make retail ecommerce purchases (excludin … | Continue reading

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: an investment in Vice; Snap and Time Warner set deal; and more. | Continue reading

When it comes to online access and activity, mothers in the UK differ from nonmothers by both device preference and content choice, according to a recent study by UKOM and comScore. | Continue reading

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google faces a big EU fine; an immersive movie experience; and more. | Continue reading

Francis Bea, general manager and marketing director of Zero Zero Robotics—creator of the flying Hover Camera—talks about the company’s localization strategy, which allows it to reach consumers around the world despite limited means. | Continue reading

A global study of smartphone usage found scant differences in consumer response to advertising on the mobile web vs. in-app ads. | Continue reading

Mobile continues to be a challenge for B2B marketers. eMarketer analysts Jillian Ryan and Cathy Boyle discuss the ways that B2B buyers have shifted their behaviors around mobile, and the disconnect that exists between buyers' expectations and the customer experience. | Continue reading