Global brand experience agency Freeman is to launch a digital event technology division, which will be based in the UK. | Continue reading
Google has worked with agency Brandfuel to create 15 experiences inside an Android Global Village at Mobile World Congress 2017. | Continue reading
Agency Fuse, part of Omnicom Media Group, has announced the appointment of Camilla Hollweck as head of business development and marketing. | Continue reading
Czech beer brands Staropramen and Pravha will host a pop-up in East London, which aims to transport guests to Prague. | Continue reading
FreemanXP's Kim Myhre on what we can learn from #MWC17 - even if we're not there. | Continue reading
Wall's Proper Foods is touring UK city centres and major train stations to promote its ready baked sausage product. | Continue reading
ESI Media has announced the launch of London's Evening Standard Food Month, a new city-wide festival celebrating the capital's diverse and influential food scene. | Continue reading
Ikea's 'Live Lagom' event, Bumble's UK roadshow, Mastercard's Brits-themed listening booth, Warner Bros and Madame Tussaud's Kong: Skull Island experience and Marie Curie's 'Garden of Light' are this week's most read stories. | Continue reading
Nintendo's new video gaming system, Nintendo Switch, is being previewed across the US through a series of interactive pop-ups. | Continue reading
Beer brand Fuller's unveiled its new London Pride offering yesterday (23 February) with an experiential activation at Craft Beer Rising. | Continue reading
Oil and gas conglomerate Shell has appointed sports and entertainment agency Octagon to deliver a number of brand experiences as part of a wider global campaign. | Continue reading
Vodka brand Absolut has teamed up with Resident Advisor to stage a series of events that celebrate the brand's new Absolut Facet bottle design. | Continue reading
O2 and AEG have renewed their partnership at The O2 for a further ten years, in a deal that will focus on customer experience. | Continue reading
Digital Cinema Media (DCM) has added an events and activations team to meet the increasing demand for cinema activations. | Continue reading
Events to watch out for this weekend include Craft Beer Rising festival, Beefeater's 'Story Beast' performance and Nespresso's Creatista Studio. | Continue reading
Swedish retailer Ikea launched its 'Live Lagom' event yesterday (22 February), in a bid to encourage its customers to live more sustainably. | Continue reading
Bookshop Foyles is staging a Roald Dahl-themed event in March at Westfield Stratford, as part of British Science Week. | Continue reading
As part of its latest Creme Egg campaign, Cadbury has teamed up with Sainsbury's to launch a Creme Egg Spotters Hide Tour. | Continue reading
Brands, agencies, trade and consumers converged as London Fashion Week completed its debut at new venue, Store Studios. | Continue reading
Charity Marie Curie will open a 'Garden of Light' in London, featuring 2,100 handmade daffodils on 1 March to celebrate the Great Daffodil Appeal 2017. | Continue reading
Emily Shaw has joined FreemanXP EMEA as strategy director after four years at Geometry Global. | Continue reading
Warner Bros and Madame Tussauds have teamed up to celebrate the release of film Kong: Skull Island with a multi-sensory experience. | Continue reading
Kellogg's-owned food brand Pop Tarts has created a pop-up café in New York's Times Square, serving guests classic New York dishes with a twist. | Continue reading
Drinks brand Fentimans has been announced as the sponsor for the first Vodka Summit, which will take place on 13 March in central London. | Continue reading
Nike-owned trainer and apparel brand Air Jordan opened a pop-up shop in New Orleans to celebrate the National Basketball Association (NBA) All-Star weekend. | Continue reading
Children's toy and entertainment brand Thomas & Friends has launched its 'Set Friendship in Motion' campaign, which will feature events throughout 2017. | Continue reading
Amanda Vine has left Jack Morton Worldwide after 12 years to join brand experience agency 2Heads as commercial director. | Continue reading
Brands such as Pilgrim's Choice Cheese, Bahlsen Choco Leibniz Biscuits, L'Or Coffee and Kumala Reserve Wines have been announced as partners to the 'Dinner to Dine for' roadshow. | Continue reading
American-style pale ale brand Bud Light brought its Bud Light Crew HQ experience to New Orleans for the National Basketball Association (NBA) All-Star Weekend, which ran from 17-19 February. | Continue reading
As part of its BRITs sponsorship, Mastercard has opened an immersive listening booth in Covent Garden ahead of the awards, which will take place on 22 February. | Continue reading
FreemanXP's Kim Myhre on what brands can learn from band experiences. | Continue reading
Swedish retailer Ikea is staging a series of events in Westfield Stratford City shopping centre, themed around the Swedish lifestyle concept 'lagom'. | Continue reading
Whisky brand Auchentoshan has worked with agency to White Label to create a brand experience at Craft Beer Rising, which takes place in London from 23-25 February. | Continue reading
Luxury watch brand Breitling is set to launch its 'Breitling Jet Simulator' at Westfield Stratford City on 23-24 February. | Continue reading
Children's entertainment brand Kidzania and Google Expeditions have teamed up to stage a pop-up in Westfield London. | Continue reading
Puma's immersive fitness hub, Intermarketing launching a a new experiential offering, Nespresso's Creatista Studio, Backyard Cinema's Tarantino season and Garnier's Ultimate Blends pop-up are this week's most read stories. | Continue reading
It has been announced today (17 February) that Comic Relief's Red Nose Day 2017 will be hosted at Building Six in London's O2 venue. | Continue reading
Armani Box, the Giorgio Armani Beauty pop-up store, has opened in London for the first time. | Continue reading
Teenage Cancer Trust and multi-platform football channel Slash Football have teamed up to stage a football tournament with a difference. | Continue reading
Fiat and Garnier are among a number of brands that will be creating experiences at the second Glamour Beauty festival, which takes place from 11-12 March. | Continue reading
Sony will take part in SXSW 2017, the world's largest creative business conference and festivals, which takes place in Texas from 10-19 March. | Continue reading
Sky Broadband has launched an immersive Lego Batman game experience at its flagship store in Westfield London to bring the brand's partnership with the movie to life. | Continue reading
Immersive cinema company Backyard Cinema has announced its latest event 'The Last Chapel', which is inspired by the films of Quentin Tarantino. | Continue reading
Creative event production agency The Persuaders has secured new business with Bud Light, Deliveroo, Boden and Hearst Magazines. | Continue reading
Legoland Parks and Discovery Centres will mark Warner Bros' new Lego Batman Movie with an immersive special event taking place on selected dates across the world in 2017. | Continue reading
London has been announced as the host city for the 2017 MTV European Music Awards (EMAs) for the first time in 21 years. | Continue reading
Experiential agency WRG has strengthened its creative team with two new hires, in a bid to support the agency's clients across a range of categories including tech, healthcare and professional services. | Continue reading
Cadbury Dairy Milk will highlight its Flavours range with a one-to-one mixing masterclass. | Continue reading