A metaphor involving parking meters. Over the years, parking meters in town have evolved into a cumbersome, awkward system. Coins are heavy and you need to have them handy, meters need to be reinforced against theft and breakage, town employees have to empty the coins and securel … | Continue reading
Lots of organizations (and individuals) have plans and processes for getting the word out. In fact, we spend trillions of dollars doing so. Do you have a plan for getting the word in? Is it simply random chance that some ideas get to you and your team, that cultural and technical … | Continue reading
Debt is a financial miracle. If you buy a property for 20% down, with the bank financing the rest, and it goes up in value by just 10%, your profit is 50%. (I’ll wait while you do the math.) If you have a factory and can buy a machine that increases productivity, the money you [… … | Continue reading
Some friends moved away, and the cake at the party read, “We’ll miss you.” Perhaps it would have been more accurate for it to say, “You’ll miss us.” Because, after all, what’s mostly being missed is the community of friends and neighbors. Even when someone moves away, the communi … | Continue reading
Our habits, preferences and idiosyncrasies make perfect sense. We each know that we have great reasons to embrace our ways and stick with them. Other people’s habits, though, show that they are simply picky, weird or too sensitive. The difference between a preference and a foible … | Continue reading
Now it’s a business model. People are regularly fooled by crypto scams, NFT hype, opioid felons, algorithmic spam at scale, health claims, illogical political arguments, fundraising pitches, overnight shortcuts on the road to riches or happiness and MLM hustle. Your account has b … | Continue reading
Tom announced his retirement today, at 80 years old, after 45 years of Excellence and perhaps 10,000,000 miles flown. I remember a photo of him sleeping on a bench in an airport in Siberia. I remember him holding my young son just before we went on stage in Florida together twent … | Continue reading
There are thousands of ways to express encouragement and enthusiasm and support. Few of them require a blood oath or even much inconvenience. “I’m thrilled that you’re contributing.” “Can’t wait to see how this turns out.” “I know someone who really needs to hear about this.” “Go … | Continue reading
One way to do it is to get people to want what you want. The other way is to help them get what they want in a way that gets you what you want. They’re not the same. Changing what someone wants is very different from helping them see the story and the path that […] | Continue reading
A brand new episode of Akimbo this week, all about artificial intelligence. Part one of of two on mediocrity and the choices we’re going to need to make. And, a while in the making, an experimental AI chat bot that has been trained on all 5,000,000 words of this blog. You can fin … | Continue reading
School sports can have some valuable outputs: And yet, many schools act as if all they have is a trophy shortage. They bench kids who might not (yet) have the physical attributes necessary to win, or they build huge stadiums, go on long road trips, berate students that make an er … | Continue reading
This is extremely unique vs This is unique I’m very upset vs I’m upset and I love you a ton vs I love you Sometimes, more words aren’t better. | Continue reading
More than 2,000 years ago, an actor in Greece botched a line in a play. In an inflection error, he said “weasel” when he meant to say “calm sea.” As a result, he was mocked by Sannyrion and then Aristophanes and others. He never worked again. The lesson might be that one innocent … | Continue reading
It doesn’t have to happen with intent, in fact, it rarely does. Micro-emotions appear on our face and then disappear in less than a second. Blink and you’ll miss them. But sometimes, pe… | Continue reading
It doesn’t have to happen with intent, in fact, it rarely does. Micro-emotions appear on our face and then disappear in less than a second. Blink and you’ll miss them. But sometimes, people don’t blink. We’ve evolved to be hyperware of these tiny displays of emotion. And yet, mos … | Continue reading
There are lots of books on creating cooking, photography, writing and music. But they can’t possibly help you do better until you see and taste and appreciate what you’re trying to create. If you think what you’re serving is good, but others don’t, more recipes aren’t going to he … | Continue reading
The rules are pretty consistent: We’re all creators now. Podcasting, videoing, photographing, spreadsheeting… and we’re building a foundation of valuable data as we go. The software companies that produce the tools we use push their engineers in many ways, but not to create resil … | Continue reading
All successful cultural change (books, movies, public health), has a super-simple two-step loop: AWARENESSTENSION–>Loop<– It’s easy to focus on awareness. Get the word out. Hype. Promo. I thi… | Continue reading
If the thing of the moment is the answer to every single question, you might be in a bubble. If, regardless of the problem, the answer is crypto, homeopathy, or the internet, or perhaps GPT, essential oils or decarbonization, it’s possible we’re taking an easy way out. A new tech … | Continue reading
“The computer wants you to click this button.” “It thinks you asked for something else.” “He’s mad at you.” Thousands of generations ago, we evolved our way into a magnificent hack. It turns out that we can more safely navigate the world by imagining that other people have a litt … | Continue reading
Years and years ago, I helped the Weekly World News make a book. While their periodical was weekly, it certainly wasn’t news. They were just four people in a small office in Florida. They gleefully made stuff up every week. They had a few filing cabinets of stock photos, and they … | Continue reading
It keeps getting shorter and shorter. This video couldn’t have been made, at any price, 18 months ago. 18 weeks ago, it would have required a thousand hours of work. Now, here it is. This impossible is going to happen faster and faster and faster. | Continue reading
After 25 years, I stopped using a certain credit card for business. It was easily millions of dollars worth of transactions over that period. Did anyone at the company notice? Did anyone care? I still remember losing a client in 1987. Small organizations pay attention and care ve … | Continue reading
Large sections of Los Angeles are studded with billboards for minor TV shows. These billboards exist nowhere else, even though there are televisions globally. Obviously, there’s ego at work here, but it’s sort of productive. First, there’s the ego of the producers/networks. They … | Continue reading
Warm up the machines that take a long time first. Stress test the go/no go parts of the project as early as possible. If the cost is low, replace dependent processes with parallel ones. Do the difficult parts when energy is high and the budget hasn’t been depleted. Ship before yo … | Continue reading
One way to show status is by demonstrating how many resources you have. A bespoke suit, a huge graduation party, a fancy building… A bully who physically intimidates or an angry driver who cuts you off in traffic are each working to show their status and strength. But it’s also p … | Continue reading
Not all projects become t-shirt brands, nor should they. The risk is in thinking you’re building one when you’re not. T-shirt worthy brands are a very small subset of the whole. The question is: Would your customers want to wear your logo on a t-shirt? Why? If you’re creating ide … | Continue reading
If we’re lucky, we invent something that’s going to be in high demand. Reservations at a hot restaurant. Limited edition trading cards. Concert tickets… How to decide who gets them? One attractive option is “first-come-first-served.” It feels fair, after all. The theory is that p … | Continue reading
I started agitating for this in 1997 and wrote about it in 2006. The problem with the magical medium of email is that it’s an open API. Anyone with a computer can plug into it, without anyone’s consent. This creates an asymmetric attention problem. The selfish, short-term-thinkin … | Continue reading
I considered myself someone with an encyclopedic knowledge of a narrow range of mid-1960s TV and certain strains of pop music as well. I was stunned, then, to hear the song Zilch for the first time recently. Mr. Dobalina, Mr. Bob Dobalina. It’s unforgettable. And it’s from the Mo … | Continue reading
The traveling circus didn’t have to appeal to everyone. They rode into town with the elephants, the bearded lady and the Tasmanian Devil, and the people who came, came. Once the folks who wanted excitement were exhausted, the circus left. The problem kicks in when the circus beco … | Continue reading
Many projects are never finished. There are countless broken and not-quite-fixed cars in garages. There are crafts projects, massive redevelopments and everything in between. They sit unfinished because of bad planning, lack of resources, and most of all, a lack of resolve and sk … | Continue reading
A fundamental building block of civilization is the understanding that contracts matter. Regardless of where someone is on the current political spectrum (from Alinksy to Mises), things can be understood to work better if the boss, the vendor, the client and the freelancer all co … | Continue reading
If you’ve borrowed money or sold shares, you’ll need to build something that’s worth more than your labor. Here are some key pillars where value lives: Customer tractionPermissionDistributionThe network effectSmallest viable audience Customer traction is the big one. Every day, a … | Continue reading
Particularly when it comes to the future. And perhaps about the past. More often than not, we find ourselves in situations where we don’t know. Where we can’t know. That’s a given. The open question is how often we claim that stance. If it feels uncomfortable or awkward to acknow … | Continue reading
The things we do each day, every day, often arrive without intent. By the time we realize that they’re now habits, these random behaviors have already become part of how we define ourselves and the time we spend. Bringing intent to our rituals gives us the chance to rewire our at … | Continue reading
Perhaps you only acknowledge and focus on problems where you know and are comfortable with the appropriate response. Denying the existence of the other ones is easier than dealing with them. Or it might be that you only choose to see the problems that are actually situations, tha … | Continue reading
Human beings never reveal all of our emotions. We don’t simply blurt out the first thing that pops into our head in a meeting, or insult someone upon meeting them. We’re able to give people the benefit of the doubt (which requires doubt before we can offer the benefit) and to pla … | Continue reading
If you get a 99% quality haircut or a 99% close-to-perfect meal, it’s better than good. On the other hand, if the scrub nurse only does a 99% job of disinfecting the tools in the operating room, you’re still going to die of an infection. Some projects respond very well to ordinar … | Continue reading
Here’s a breakthrough that’s about to happen somewhere: A GPT that reads every email that anyone in your organization has ever sent and makes it easy to ask it questions about what the … | Continue reading
In two weeks, I’ll be hosting a live webinar about my new book, answering questions and connecting people to get serious in discussing the new way of work. The details are here. I hope you can make it. It’s possible that I’ve now written more bestselling business titles than any … | Continue reading
Here’s a breakthrough that’s about to happen somewhere: A GPT that reads every email that anyone in your organization has ever sent and makes it easy to ask it questions about what the entire organization knows. A person could probably not find the time, bandwidth or privacy cons … | Continue reading
There are things we avoid looking at too closely. If we looked, really saw what was happening, we’d have to change our minds, admit we were mistaken, refactor our priorities or take action. It’s so frightening that we even hesitate to make a list of the things we don’t want to lo … | Continue reading
It’s tempting for a creator. To make a pop hit, a song or a book or a meme that becomes a popular idea and part of the culture. In our lifetimes, it’s become possible to imagine that you could even make a living creating pop. But pop is a harsh mistress, because pop means popular … | Continue reading
As we continue to face difficult choices and work to make things better, it’s quite likely that the alternatives being presented aren’t ideal or even appealing. Many organizations and communities are stuck because “none of the above” is the majority’s opinion, or perhaps the desi … | Continue reading
Hustle harder. Run more ads. Spam people. Interrupt. Make the logo bigger. Post again. Post again. Add more blurbs. Push the press release to irrelevant people. Do one more ad. Use AI to create faux intimacy. Get the word out. Burn trust. Get more attention. In the last forty yea … | Continue reading
After 2022, it’s hard to tell for sure. And going forward, public life is going to be even more rumor-driven than it is now. Any video, any voiceover, any photograph–we can’t be sure. If YouTube or the Wayback Machine shows us that it happened after 2022, bring some doubt. AI and … | Continue reading
Could we change our minds? When was the last time new information caused you to walk away from an idea you were confident in? It gets harder and harder to do, and more and more important. | Continue reading