When Tom Libretto came to Pegasystems as Chief Marketing Officer in 2016, he recognized that the tech company was in the midst of a big change. Leadership was challenging many of its preconceived notions and...read moreThe post 3 Hard-Learned Lessons From the World of MarTech app … | Continue reading
Let’s be realistic: the number one aim for all brands is to grow revenue. In the business environment, marketers try to reach potential clients who may increase sales. They keep a sharp focus on their...read moreThe post 5 Ways Brands Are Failing to Engage College Students appear … | Continue reading
Disbelief. Embarrassment. Anger. That’s the order of emotions I experienced when I came across these postcards. I was in an antique shop in Cannon Falls, a small town in Minnesota. My husband and I spent a weekend there at a quaint bed-and-breakfast. I collect books that are over … | Continue reading
Getting the word out about your business has been the central function of marketing since the dawn of recorded ad space. In a world where an individual is exposed to dozens of ads before breakfast - perhaps even before they get out of bed, depending on their smartphone habits - g … | Continue reading
There are some people that think this ad is on par with Pepsi’s recent train wreck of a commercial. I disagree. I think that it’s a start – they had 4 minutes to propose an idea. Instead of setting people up for a direct debate, which is sure to make… | Continue reading
An optimal performance and more lifespan are two major concerns of individuals buying used cars. What many do not knowThe post 4 Simple Ways to Extend the Life of a Used Car appeared first on GOPCSOFT. | Continue reading
So which does it? Does it draw the reader in or push them away? | Continue reading
SparkFund is hiring a Director of Product Marketing to own mastery of customer psychology. You’ll shape messaging, materials, lead generation activities, positioning and help develop the customer experience. You will lead efforts to translate the value of our offering in a simple … | Continue reading
Job Summary: As a key player of On Q Financial’s Marketing Team, the Growth Hacker will be responsible for focusing on new and existing resources to drive rapid and sustainable growth. Identify and experiment new opportunities and markets for growth based on data-driven analysis. … | Continue reading
WorkSpoke is a product which enables management of distributed teams. Specifically, companies can utilize this tool to manage projects, create contracts, upload workforces, receive invoices, and make global payments through a variety of methods (ACH, Credit Card, Payoneer). Sourc … | Continue reading
Product Marketing Manager at MapLarge Source: Product Marketing Manager job at MapLarge – AngelListThe post Product Marketing Manager job at MapLarge appeared first on Mary Green. | Continue reading
1- You’ve spent profitably over $10,000 on Facebook, Google or Twitter 2- You are very data driven and super comfortable using Excel 3- You are autonomous. You want help but you also like working by yourself 4- You have design skills 5- You can write ad copy 6- Hyper focused on a … | Continue reading
Want to improve your site traffic, visitor engagement, and market content? In this eBook, you will find 5 ways to improve your website, make Google love you and get high rankings in search results.… Read the rest | Continue reading
Curiosity may have killed the cat, but in truth, nary a marketer—let alone one of the renegade variety—succeeded without a deeply inquisitive nature. It’s not enough for us to know that something worked; we must...read moreThe post 5 Questions That Will Challenge Your Assumptions … | Continue reading
You’ve read the statistics. You’ve read personal case studies, and you’re very well aware that social media is effective and growing — rapidly. It just isn’t working for you. Perhaps all these people who are...read moreThe post 4 Common Mistakes That Cripple Your Social Marketing … | Continue reading
If you're a regular on Facebook as well as their social media rivals Twitter and Instagram, you may notice an unusual difference between the sites' feeds. While hashtags are a familiar occurrence in the fast-paced user interfaces of the latter two, Facebook hashtags are notably s … | Continue reading
Multinational prestige skincare brand // Radical Skincare // is currently seeking a stellar SOCIAL MEDIA STRATEGIST with a passion for beauty and personal development. We are looking for someone who can impress us with originality, creativity, out of box thinking and a lot of pri … | Continue reading
This position is responsible for the development of email and text message communications by developing templates (including coding and QA), setting up list segmentation, executing email and text message test plans, managing the deployment of outbound emails and text message for … | Continue reading
The Air Force Civil Engineering Command (AFCEC) is located at Joint Base San Antonio- Lackland, TX. The center’s missions include facility investment planning, design & construction, operations support, real property management, energy support, environmental compliance and restor … | Continue reading
Girls Soccer Network is looking for new writers to join our growing team. Who are we, you ask? GSN is a women’s and girl’s website dedicated to the beautiful game of soccer. We cover the ins and outs of soccer at every level, high school, club level, college and the professional … | Continue reading
BitTiger is a rapidly expanding online education community providing effective, efficient, and affordable education to students who wish to learn the practical skill sets needed to be successful at Silicon Valley’s top tech companies. By partnering with engineers employed at top … | Continue reading
If you’re in sales or marketing, then you’re intimately familiar with the sales funnel and the challenges of translating leads to wins. Most practitioners chalk up holes in the sales funnel to a lack of...read moreThe post This Is the Biggest Blindspot in Your Sales Funnel [Infog … | Continue reading
Instagram has made waves again with a mobile update that hints at a lot more than you might expect. The goal was to allow for Instagram functionality/posting without the need to download the app itself. Here's what that means, and why it's worth remembering for your own Instagram … | Continue reading
We are seeking a highly motivated and experienced individual to be an important part of our growing team. As the Content Writer for AM Digital, you will be responsible for content generation, management, and distribution to drive awareness and generate inbound traffic through org … | Continue reading
CONTENT WRITER – KANSAS CITY, MO, US At DSI, we don’t simply sell software—we enable businesses worldwide to succeed in today’s digital economy by delivering solutions that provide end-to-end visibility, execution and business agility across the extended supply chain. DSI is curr … | Continue reading
Source: We Are Alexander | JobsThe post Copywriter/ Editor/ Proofreader appeared first on Mary Green. | Continue reading
Thinkmojo is looking for a content creator to help write weekly blog posts, occasionally help with our podcast show notes, and to work with an in-house designer to create content for video marketing guides and other gated content. Experience in video or B2B tech marketing industr … | Continue reading
SmartBug Media, a leading digital and content marketing agency, is seeking a freelance copywriter with experience writing about or developing/working with identity and access management, identity governance, or IDaaS systems. Source: Freelance Identity and Access Management Write … | Continue reading
It would seem that free money does indeed come at a cost. For the past couple of years the FTC has taken a keen interest in the Influencer Marketing space; fining big brands such as...read moreThe post Calling out the Kardashians: How the FTC is Crashing the Influencer Marketing … | Continue reading
If you've been reading the latest reports about chatbots, you may be wondering if they're a fad or something serious. At first glance, these automated messaging bots sound like one of those tech tricks that's very showy but doesn't lead to much ROI in the long run. So let's take … | Continue reading
Emotional Marketing is the process of evoking a range of emotions in your audience, triggering interactions and engagements with a brand. Whether it’s TV ads or content marketing, brands that articulate their stories well tend to connect with their audience more successfully. Thi … | Continue reading
Successfully marketing your business online requires vast amounts of quality content. You need content for your main website, your blog, the newsletters you send out, and more specialized copy for: Social media Promotional copy Advertising Guest posts for cross-marketing efforts … | Continue reading
When you think about hiring new talent or motivating your employees, you might initially think about HR. Or in any case, you probably don’t associate those business functions with marketing. That’s not the case for...read moreThe post The 3 Keys of Successful Employee Engagement … | Continue reading
Think about your favorite commercial. Now think about the last post you shared on a social media network. Now remember the last movie, or restaurant, or song you recommended to a friend. Each one of these memories has something very important in common: each one of them made you … | Continue reading
Linqia, a leading influencer marketing platform conducted a survey and discovered that 94% of marketers found influencer marketing to be highly effective. As a result, Linqia predicts that influencer marketing budgets are likely to double...read moreThe post 8 Tips for Influencer … | Continue reading
Many of the articles I write are intended to make it easier for any business owner who needs copy for a website, blog or promotional material to DIY it with the bets possible results. But sometimes you think to yourself “I need a copywriter for this project!” While it is possible … | Continue reading
I used to feel tremendous guilt about sleeping in on Sunday mornings, or as I like to call it, attending the first church of Bedside Baptists. Where I come from, not going to church is the first sign of backsliding into sinful habits and regaining your heathen status. There are a … | Continue reading
This is a part-time position 10-15 hours per week to work in our digital marketing department. The candidate we choose will be able to devote 2-3 hours per day assisting in the creation and publishing of social media content and promotions for our clients. In conjunction with soc … | Continue reading
Looking for help with Social Media, Database Management & Marketing campaigns for Real Estate business. Job pays $15/hr. Hours flexible. If you have strong experience with social media (FB, Twitter, Instagram, etc.) and marketing campaigns systems (e.g. mail chimp), we would be i … | Continue reading
Source: Social Media Specialist – part time freelanceThe post Social Media Specialist – part time freelance appeared first on Mary Green. | Continue reading
I recently read this thread on LinkedIn.... In your opinion, what 3 things are essential for a successful social media project? | Continue reading
Federico Cella is the Founder and CEO of Lynkos, a B2B social networking platform that connects businesses with new leads across the world. Recently, we asked Federico about why social networking is key to a...read moreThe post Why Social Networking Is Key to a Brand’s Success ap … | Continue reading
WordPress is an award-winning web software, used by millions of webmasters worldwide for building their website or blog. SiteGround is proud to host this particular WordPress installation and provide users with multiple resources to facilitate the management of their WP websites: … | Continue reading
In February, the National Advertising Division (NAD) took action against Fit Tea and the Kardashians for their failure in disclosing that their social media posts regarding the product were, in fact, paid advertisements. The NAD...read moreThe post FTC Continues Crackdown on Ambi … | Continue reading
Recently, social media giant Facebook announced the release of a new feature designed to connect its users with employers seeking new talent. Facebook began hinting at the service late last year, and finally started rolling...read moreThe post How Social Media Managers Should App … | Continue reading
Now that we've discussed how businesses are failing hard at mobile speed benchmarks, it's time to take a look at actions we can all take to improve mobile website speed, and win that coveted mobile user attention. Here are the tactics most effective across the board. | Continue reading
If you’ve ever needed a sign from the social media gods that anything is possible, here it is. When chicken nugget-loving high schooler Carter Wilkerson tweeted a major request to Wendy’s, the fast food giant...read moreThe post Wendy’s Sets A Social Media World Record appeared f … | Continue reading
At 21 Handshake, we have been keeping an eye on Google Fred algorithm update since it appeared to happen a couple months ago: Because Google is operating more on a real-time update basis, many wondered if we'd ever see a major update again, or what it might portend. But so far it … | Continue reading