A deal between the UK’s primary pay TV providers to allow targeted cross-network ad placement between the two services has the potential to boost UK video-on-demand (VOD) spending. | Continue reading
iOS users will now be able to block ads on Twitter thanks to an update of Twitter’s mobile app. While the shift won’t have much effect on advertisers’ reach in general, it’s yet another sign that digital publishers are coming to terms with consumers’ … | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook turns to AI to remove extremist content; Snap in a tricky spot; and more. | Continue reading
Humphrey Ho, managing director of Hylink’s US office, discusses why consumers in China want to pay for video content, and what this means for advertisers. | Continue reading
A study by Tata Consultancy Services looking at students ages 12 to 18 in urban India found that a majority prefer WhatsApp over Facebook Messenger or Snapchat as their primary instant messaging app. | Continue reading
Are driverless cars close to market, or is a full-fledged launch still well off in the future? eMarketer's Ezra Palmer and Marcus Johnson consider the regulatory, technical and psychological hurdles that must be cleared before autonomous vehicles become commonplace. Part thre … | Continue reading
While smart watches may have arrived in the Nordics later than other markets, adoption is rising fast throughout the region. In some countries, it’s even caught up to the US and UK. | Continue reading
Early in the internet age, Hispanics were on the wrong side of the digital divide, lagging the general population in terms of internet access. Now, the majority are internet users, although Hispanics still underindex a bit for internet penetration. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Instagram wants influencers to better identify sponsored ads; Amazon to sell cars in Europe; and more. | Continue reading
Consumers in the Netherlands are getting cozier with ecommerce. Buying of “less mature” product categories helped push the country’s B2C ecommerce sales up 11% in Q1 2017. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Marissa Mayer resigns as Verizon closes Yahoo deal; Uber CEO takes leave of absence; AmazonFresh expands in the UK; and more. | Continue reading
Are drone deliveries likely to be coming to your neighborhood soon? eMarketer's Ezra Palmer and Marcus Johnson discuss the future of drone delivery, and how technical and business factors, as well as consumer attitudes, are likely to affect mass drone deployment. Part two of … | Continue reading
Email is among the most powerful marketing channels available, but as brands work to grow their email lists, they’re discovering that the most effective tactics can also be some of the most difficult to rely on. | Continue reading
Scott Webb, president of cloud technology provider Avionos, talks about a surprising path for the future of marketing clouds. | Continue reading
A new study by Forrester Consulting finds that marketers face significant challenges when merging their advertising and marketing technologies, including a concern that this type of convergence would cost too much. | Continue reading
China’s online video sector is maturing. Platforms licensing content from studios are drawing new customers by the millions annually, with iQiyi topping the list of video services. | Continue reading
Stronger regulation of social media has become a focus of UK Prime Minister Theresa May following recent terror attacks in London and Manchester. A wide-ranging list of digital infrastructure improvements is also on the agenda, but last week’s parliamentary losses have put … | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Apple to launch first retail store in Taiwan; New P2P service enters market; and more. | Continue reading
Average time spent with digital media will top 3 hours per day in the industrialized countries of Japan and South Korea. Meanwhile, adults in India will average less than 90 minutes per day. | Continue reading
In the first of a series of conversations about ideas at the bleeding edge of innovation, eMarketer's Marcus Johnson and Ezra Palmer discuss the concept of telepathic texting. Is this an outlandish idea, or will it become a marketplace reality? | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Target and Cartwheel apps to merge; China’s JD.com sets Thailand expansion; and more. | Continue reading
Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia. | Continue reading
In the wake of the widely streamed James Comey testimony, eMarketer video analyst Paul Verna breaks down the live video market, and how it fundamentally differs from traditional live TV. | Continue reading
While many teens would prefer to meet with friends in person, a number of them favor video chat platforms like FaceTime or Skype, according to new data from YouGov. | Continue reading
Alibaba just predicted that its revenues will grow at least 45% over the next fiscal year. Its burgeoning advertising business is part of the reason why. | Continue reading
Digital sales will grow faster than any other channel in the UK grocery sector over the next five years, according to IGD. But brick-and-mortar stores—and discounters in particular—will also see some relatively high growth rates. | Continue reading
#ObsessedMuch? A new study from Qualtrics and Accel found that many millennials haven't gone more than five hours without checking social media. | Continue reading
More and more consumers rely on images as they shop. What does it mean for retailers and marketers? eMarketer analysts Yory Wurmser and Cathy Boyle talk about how sellers are responding to the shift. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon gets rid of unlimited cloud storage plan; 4G speeds in India not looking great; and more. | Continue reading
Though Apple will likely not unveil its 10-year anniversary iPhone until later this year, a new study from Branding Brand asked US iPhone users if they plan on trading in their current device for the latest version. Many said they won’t. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Fashion media brand introduces new shopping app; Alibaba, Ant Financial to invest in food delivery service; and more. | Continue reading
Digital banking in South Korea has dipped and then grown again over the past year, indicating that users in the country are still on the fence about performing financial tasks online. | Continue reading
Mexico is the first country in the world to require all smartphones to be FM-enabled. These changes might reduce revenues for mobile operators, but could also help advertisers. | Continue reading
2017’s first quarter was quiet for ad spending in France, as advertisers pulled back from most media types in advance of the country’s pending presidential election. | Continue reading
According to eMarketer’s latest forecast for ad blocking activity in France, Germany and the UK, use of ad blocking software is still growing, but growth is slowing down. | Continue reading
Streaming services have grown in popularity, so much so that they’ve inched ahead of cable subscriptions, a new survey finds. | Continue reading
Alibaba is deepening its presence in India beyond its investment in Paytm by purchasing a stake in TicketNew. The move mirrors similar ticketing service acquisitions Alibaba has made in China. | Continue reading
Peter Cassidy, founder and chief product officer of social media content aggregation platform Stackla, talks about the larger role machine learning will play in content marketing. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Snap acquires Placed; Amazon offers Prime discounts to lower-income shoppers; UK ecommerce growth slows; and more. | Continue reading
There’s no doubt that analytics solutions are critical for a business’ success, but the complexity and rigidity of analytics offerings are major challenges for many of them, according to new research. | Continue reading
Remember Path? The photo-focused social network, which launched just a month after Instagram was released to the world, has found an audience in Indonesia thanks to circumstances unique to the market. But the service has already been supplanted by Facebook’s Instagram. | Continue reading
After a deadly attack in London, messaging apps faced calls to weaken encryption, and by extension, privacy protections for users. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon brings shopping app to Fire TV, China’s battle for data gets serious; Apple unveils new operating system; and more. | Continue reading
eMarketer's Oscar Orozco and Patricia Orsini break down digital ad spending by industry. How do different industries allocate their budgets for digital advertising, and what's behind their spending decisions? | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Spectacles land in Europe; China Tech Takes Over; iflix heads to Africa; and more. | Continue reading
Dynamic Yield's Ander Orcasitas and Mukund Ramachandran discuss the unique challenges in personalizing brand experiences and identifying customers across channels in Asia-Pacific. | Continue reading
Google is poised to enter the ad blocking arena, with plans to offer a built-in ad blocker for its Chrome browser next year. But the ads it blocks may not be the ones users necessarily want to get rid of. | Continue reading
In the UK, internet users are choosing their device based on the online activity. For things like health and fitness, smartphones are a clear choice. But users head back to PCs when visiting tech sites. | Continue reading