American beer brand Goose Island is bringing back it's '312 Day' beer extravaganza to London this March, with Frank Turner as a headline act. | Continue reading
Shopping destination Westfield London has teamed up with the London College of Fashion's Innovation Agency to create a platform for UK-based creative talent. | Continue reading
Agency Intermarketing has launched Intermarketing X, a new experiential offering that has secured Thomas Cook as one of its first clients. | Continue reading
Ireland-based brand experience agency Green Light Events has announced a rebrand to Cogs & Marvel, as well as an expansion into the US. | Continue reading
Event visited the newly refurbished events space in County Hall ahead of the fourth annual Event360, which will take place on 1 June. | Continue reading
Video games retailer Game and charity SpecialEffect have teamed up to stage GameBlast 2017, taking place from 24-26 February. | Continue reading
Lionsgate, the studio behind hit movie La La Land, is collaborating with Los Angeles Tourism & Convention Board to sponsor their first-ever after party at the UK's BAFTA Awards. | Continue reading
Yoghurt drink brand Actimel is building a giant snow globe at King's Cross station, giving Londoners the chance to win a Mini convertible. | Continue reading
Online gaming software company Microgaming created an immersive stand at ICE Totally Gaming exhibition, which hosted a variety of themed experiences. | Continue reading
A social media campaign has been launched to light up The Coca-Cola London Eye pink in celebration of Valentine's Day. | Continue reading
Agency Polar Black Events has reported a gross profit of £760,000 for 2016 - an increase of 68% year-on-year. | Continue reading
Automotive brand Toyota has unveiled its new 'Wave' experiential retail space in Abu Dhabi. | Continue reading
Fox Networks Group created a 'Mutant Lounge' in central London yesterday (8 February), to celebrate the launch of its new Marvel TV series, Legion. | Continue reading
The partnership between Disney UK and Westfield will bring Disney-themed play areas and family rooms, along with a series of campaigns and activities to Westfield London and Westfield Stratford City. | Continue reading
The Lush Summit launched yesterday (8 February) aiming to give guests the full Lush experience with a variety of workshops and themed activities. | Continue reading
Last week automotive brand Toyota unveiled the world's first drive through immersive theatre experience to showcase the launch of its C-HR model. | Continue reading
German spirits brand Jägermeister and Soho Radio have teamed up to launch a new project, Jäger Soho, in central London. | Continue reading
Financial brand Mastercard has created a pop-up record store, the Masterpass #ThankTheFans House, ahead of the 59th annual Grammy Awards. | Continue reading
Hollywood film conglomerate Universal has signed a deal with UK-based agency Brand Events for the launch of a new Fast & Furious live show. | Continue reading
Agency Blackjack Promotions has promoted Andy DeVito to head of experiential. | Continue reading
The Coca-Cola London Eye has teamed up with dating app, Bumble, to offer a special first date experience for single people on Valentine's Day. | Continue reading
Formerly working client side at Orlebar Brown, Brumby is the second key recruit to Amplify's expanding creative team this year. | Continue reading
The stationary purveyor kicks off its Love Week programme of events today (7 February) at flagship stores in London, Manchester and Glasgow. | Continue reading
Benefit Cosmetics will launch a brow bar on wheels to tour the UK for three months from 1 March to position itself as the brand of brow experts. | Continue reading
Premier Public Relations and Warner Bros will unveil a three-metre-high Lego Batarang on London's South Bank to promote the Lego Batman Movie, which releases on 10 February. | Continue reading
Japanese retail brand Muji will host a one-day styling event for couples at its Covent Garden store on Valentine's Day to promote its new styling service. | Continue reading
Madras Brand Solutions, a global creative and content agency with a focus on experiential, has launched in London, New York and Chennai. | Continue reading
Gin brand Tanqueray has announced the launch of its new creative platform Tanqueray Ten, which will feature special music-based events and collaborations throughout this year. | Continue reading
Toyota has created the world's first-ever drive through immersive theatre experience to showcase the launch of its C-HR model. | Continue reading
With activations from the likes of Hyundai and NASA taking place in the run-up to this year's Super Bowl and many more still to come, Event takes a look at what's been happening so far. | Continue reading
The world's best breweries are coming together for a celebration of craft beer at Printworks London, for the inaugural Beavertown Extravaganza. | Continue reading
Brand experience agency PrettyGreen has appointed Emma Carson to the role of account director, as it aims to expand the agency's communications and events offering. | Continue reading
Staffing agency Mash has recruited an HR specialist as it seeks to capitalise on in-store customer experiences offering deeper brand immersions. | Continue reading
To launch its new fragrance, Juicy Couture has worked with The Persuaders to create a mobile cupcake bakery. | Continue reading
Events to look out for this weekend include Singha Beer's music sessions, Pandora's Valentine's activation and Budweiser's Super Bowl party in East London. | Continue reading
Rum brand The Kraken is helping people to find love this Valentine's Day by recruiting the help of an octopus called Ken, who will set up two people to go on a date. | Continue reading
What happens in Houston this week will be noted down, copied and reproduced at an experiential pitch meeting near you in the coming year, says HSE Cake's Lucy Basden Smith. | Continue reading
Retailer Liberty London is partnering with Mast Chocolate for a three-day pop-up to celebrate Valentine's Day. | Continue reading
Consumer complaint organisation, Ombudsman Services, is taking to the road to encourage consumers to raise complaints about the service they have received from energy and communications suppliers. | Continue reading
Creative engagement agency The Moment is creating 12 new jobs in Plymouth to add to its 40-strong team of creatives, film producers and digital developers. | Continue reading
Clothing retailer Banana Republic is celebrating its spring 2017 collection and New York Fashion Week (NYFW) with a number of activations in the US. | Continue reading
Automotive brand Ford has installed its FordHub in New York's Westfield World Trade Centre to showcase the brand's expansion into mobility solutions. | Continue reading
Swiss International Airlines (Swiss) staged a ski-themed event last weekend. which also aimed to set a world record for the longest ski lift queue. | Continue reading
Conde Nast publication House & Garden is staging the inaugural House & Garden Festival, taking place this summer. | Continue reading
Warner Bros Studio Tour London is expanding, giving fans the chance to step into the Forbidden Forest world from the Harry Potter books. | Continue reading
Danone brand Light & Free has teamed up with Spotify UK for a year-long partnership to strengthen connections between the Greek-style yoghurt brand and a music-loving audience. | Continue reading
Event Concept has been appointed as production partner for Hearst Magazines UK's 2017 event portfolio. | Continue reading
Wasserman has appointed Jade Garrow Newport as a business director to its experience division. | Continue reading