But it’s included…

Perhaps your wedding package includes a cake. It’s paid for, better eat it. Even if you’re allergic to wheat. Perhaps the amusement park includes as many rides as you like, even if you’re feeling sick or have had quite enough for today. The thing about included is that it’s free. … | Continue reading


@seths.blog | 1 year ago

Pleasant

We often use words like “beautiful” or “stunning” or “perfect” when we actually mean “popular” or “pleasant.” Every day is beautiful in its own way. But the weather yesterday was pleasant. Hit songs are hits. But they’re rarely perfect. I’m a big fan of pleasant. And I often like … | Continue reading


@seths.blog | 1 year ago

Effect vs affect

In a culture fascinated by attitude, gloss and performance, it’s easy to believe that adopting an affect is precisely what you need to make a difference. In fact, the persistent, generous work that happens when no one is looking is what actually makes a difference. Looking the pa … | Continue reading


@seths.blog | 1 year ago

Gentle Scrabble hacks

Perhaps these might make a great game more fun: Maximize total score: Exactly the same rules as regular Scrabble, but focus on increasing the total score of all players instead of defeating the others. It’s subtle, it can be challenging for a good player, and it creates more magi … | Continue reading


@seths.blog | 1 year ago

The sportscar quadrants

They apply to jobs, relationships, art projects and everything in between: The top right is the rare one–a car that goes fast but doesn’t feel like it’s on the edge. The hot rod is a car that is actually pretty safe, precisely because it doesn’t feel that way. You don’t have to d … | Continue reading


@seths.blog | 1 year ago

The leaping curve

The learning curve is familiar to many people. It might be steep, but it’s continuous. Organizations (and people) work their way up it, one step at a time (it’s the black line in the graph below). But there’s rarely a continuous learning curve. Instead, it’s often interrupted by … | Continue reading


@seths.blog | 1 year ago

If it’s all in bold

Then none of it is in bold.       | Continue reading


@seths.blog | 1 year ago

Fidelity, compression and culture

The alphabet is a miracle, one that is compounded by books. And the lessons we learn from this cornerstone of modern culture apply to organizations, meetings, tech, politics and almost everything we do together. Your copy of To Kill a Mockingbird contains every single word that H … | Continue reading


@seths.blog | 1 year ago

With the sound off

If you’re watching a YouTube clip or a talking head, you can probably tell whether or not you disagree with someone even with the sound off. And we judge a book or an article on the layout and appearance long before we’ve read all the words. Human beings invented symbolic logic t … | Continue reading


@seths.blog | 1 year ago

“Home is wherever my cello is”

Ben Zander is bringing the Boston Philharmonic and Beethoven to New York in a few weeks. I’m excited to seem them in person, but it’s also streaming live. I hope you’re able to come. While his impact on the musical canon is legendary, Ben’s ruckus extends far into how we lead, ho … | Continue reading


@seths.blog | 1 year ago

Quietly change it

When we think about altering a policy, a setting or even the outfit we usually wear, it’s easy to imagine that everyone is going to notice. In fact, almost no one will. That’s because no one cares about the noise in our head (or the actions we take) nearly as much as we do. You [ … | Continue reading


@seths.blog | 1 year ago

Cheating at golf

Someone who cheats at a friendly game of golf when nothing much is at stake–how can you possibly trust them with something important? And yet, organizations and individuals “cheat at golf” all the time. They put clever clauses in the fine print. Spam a media list. Conceal the lon … | Continue reading


@seths.blog | 1 year ago

The magic of a page a day

In 1979, the page-a-day calendar was born. It’s basically a book on its side, but the user rips off a page each day. My friend Michael Cader took this concept and ran with it, creating calendars that sold millions of copies. Of course, everyone knows what day it is, and if you re … | Continue reading


@seths.blog | 1 year ago

Most people (and the people you choose)

Most people want you to make something cheap, write something short, share something funny, and fit in. But the people you serve… they might want something else. The few people you need to thrive in your work might want you to write something they’ll remember for a long time, or … | Continue reading


@seths.blog | 1 year ago

The audacity of the crowd anthem

There’s little doubt that We Are the Champions is one of the great crowd anthems of our time. Just about any group can be stirred into a frenzy just by playing a few bars: The same goes Rapper’s Delight. And yet… Can you imagine how frightening it must have been to play it live f … | Continue reading


@seths.blog | 1 year ago

Self restaint vs systemic restraint

It’s not hypocritical to help yourself at a buffet at the same time you counsel the owner of the restaurant to limit the number of trips that people take so that the restaurant can become sustainable. It’s possible to argue for systemic changes to cultural systems while also doin … | Continue reading


@seths.blog | 1 year ago

And then that happened

The world changes and we have a choice: • Fight hard to keep it the way it was. • Notice what happened and then decide to do something with that insight. Thirty years ago, AOL was my company’s biggest client. They charged users $3 an hour to use their precursor to the internet, a … | Continue reading


@seths.blog | 1 year ago

“What’s next?”

The way we think about our priorities makes a huge difference. Leaders of every stripe make one thing more than any other: decisions. In any environment with constraints (which is, actually, any environment), the decisions about time and resources–about what to do next–change eve … | Continue reading


@seths.blog | 1 year ago

“No photos”

That’s what it said at the florist shop. I’m guessing because ‘taking’ a photo sometimes feels like a taking. The creativity, skill and effort that goes into making a distinctive arrangement might feel uncompensated when someone simply takes the work and posts it. This misses the … | Continue reading


@seths.blog | 1 year ago

Confusion about performance

The thing that your product or service delivers could be called performance, and it’s made of two components: –The story and expectations and cultural impact of what you do (the story). –The deliverables that are objectively measured (the spec). It helps to have both. Many hard-w … | Continue reading


@seths.blog | 1 year ago

Reimagining cities in a few simple questions

What would happen if public transportation were free? What if it were paid for by congestion pricing, digitally implemented? What if public toilets were safe, beautiful, well-appointed and consistently maintained? What if there were a tax on empty storefronts, payable after three … | Continue reading


@seths.blog | 1 year ago

Don’t know, don’t care

Clients and customers can be frustrating. Perhaps they don’t know what you know. Perhaps they don’t care. It’s possible to educate and inspire. It might be more productive to find the few that want to go where you do.       | Continue reading


@seths.blog | 1 year ago

Get/Want/Have To

Get to, want to and have to are an endless braid. How much of our time do we spend on each? Have to is often up to someone else. The things we’re required to do by the system or the people in it. Get to is a matter of perspective. Trust and health and leverage […]       | Continue reading


@seths.blog | 1 year ago

Population and big innovations

It’s tempting to embrace the meme that the best way for humans to solve the big problems in front of us is to increase the population, perhaps dramatically. The thinking goes that people are the ones who can solve problems, and more people give us more problem-solvers. This doesn … | Continue reading


@seths.blog | 1 year ago

The coming ubiquity

The fuss about AI might be mis-focused. It’s easy to point to a computer-created essay, song or illustration and find the defects or errors. Given hard work by 1,000 trained people, it’s likely that a human could make something more useful or inspired than a computer could. But t … | Continue reading


@seths.blog | 1 year ago

New ways to codify purpose

And then what happens? Many small businesses start with generosity and good intent at their core. But it’s a rough ride, and especially when outside funding is involved, it’s easy to get seduced by the bright lights of Milton Friedman and an obsession with short-term profits. Ove … | Continue reading


@seths.blog | 1 year ago

Hobson’s choice

…is no choice at all. The stable owner gets to pick which horse you get. Take it or leave it. Some people prefer this. It means that we’re off the hook and not responsible. It relieves us of the emotional labor of choice. Let someone else worry about it… And so we give up our […] … | Continue reading


@seths.blog | 1 year ago

Pay what you want

It’s a fascinating payment model. For digital goods and other transactions where the marginal cost of one more sale approaches zero, “pay what you want” exposes how complicated the story we tell about money can be. When we add in the charity component, it becomes even more layere … | Continue reading


@seths.blog | 1 year ago

Grandiosity as a form of hiding

A business that says its mission is to, “reinvent local commerce to better serve our customers and neighborhoods,” can spend a lot of time doing not much of anything before they realize that they’re not actually creating value. A non-profit that seeks to create “fairness and equi … | Continue reading


@seths.blog | 1 year ago

“What do you do around here?”

There are lots of useful, honest answers. Some might include: I do what I’m told I challenge the status quo I show up on time I solve complicate problems I absorb nonsense and create calm for others I raise our standards I help people feel seen I’m steady I don’t cause trouble I … | Continue reading


@seths.blog | 1 year ago

Culture, care and typography

I’ve been fascinated by the way we set type since I did my first packaging forty years ago. It’s a combination of tech, art, systems, culture and most of all, deciding to put in the effort to get it right. [This is a long post, it would have been a podcast, but it doesn’t really … | Continue reading


@seths.blog | 1 year ago

The lonely zone

For many, the goal is to be the deciding vote, the donation that gets a cause over the goal, the person who counts. And often, we enjoy piling on. Once the cause or fashion or tech is clearly working, it’s easy and fun to say “me too.” More rare, more vulnerable and more importan … | Continue reading


@seths.blog | 1 year ago

Overconfidence and AI

Human beings are often more effective when we’re a bit self-effacing. “I think,” “Perhaps,” or “I might be missing something, but…” are fine ways to give our assertions a chance to be considered. The solar-powered LED calculator we used in school did no such thing. 6 x 7 is 42, n … | Continue reading


@seths.blog | 1 year ago

Bitterness is consistent

It will never let you down. Bitterness is never-ending, impenetrable and refuses to negotiate. If you give it a chance, it will persist. It lacks nuance or surprise. It’s simply a wall you can lean against, whenever you choose. Consistency is all it has to offer, actually.       | Continue reading


@seths.blog | 1 year ago

Amazon Smile gets a frown

I’m pretty sure how the first meetings went almost a decade ago: “Well, we’re paying our affiliates 5% for referrals. If we pay charities a tenth of that and call it a donation, it’ll be great PR and we’ll also make a profit on every sale because we won’t need to pay a full commi … | Continue reading


@seths.blog | 1 year ago

Typist/Hypist

Not that long ago, you could make a living as a typist. Technology keeps changing the world. Now, you’re more likely to find a job doing something that seems a lot less mechanized. But that too will be programmatic soon enough. PS here’s an important new book about perfectionism. … | Continue reading


@seths.blog | 1 year ago

There are no stupid mistakes

There are mistakes. These are moments when reality teaches us something. And there’s stupid. This is what happens when we refuse to learn from our mistakes. “Don’t be stupid” is a fine mantra. It’s particularly apt when talking about cultural forces, political agendas and our tho … | Continue reading


@seths.blog | 1 year ago

Jumping to conclusions

Maybe one piece of information is insufficient to get from where you were to where you just ended up. When we gradually walk our way to conclusions, we’re a lot more likely to find something useful. Leaping is best reserved for generous acts.       | Continue reading


@seths.blog | 1 year ago

Generous and selfish

We’re often reminded that the best way to get what we want is to help other people get what they want. That opening the door for others makes it more likely that others will open the door for us. What makes it odd is the implication that if we don’t get, it’s hardly worth giving. … | Continue reading


@seths.blog | 1 year ago

Your secret recipe

Perhaps it’s a proprietary manufacturing technique, or the fact that you add a little chickpea flour to your dosa batter. Professionals often develop secret approaches and recipes that they use in their work. It doesn’t matter. Even famous ones. If it really matters to your compe … | Continue reading


@seths.blog | 1 year ago

An event or a journey?

They’re easy to confuse. An event happens at date certain, then it’s over, nothing more to be done. A journey might include an event, but it’s bigger than that, and ongoing. A wedding is an event, a marriage is a journey. The week a book is published is an event, while the creati … | Continue reading


@seths.blog | 1 year ago

The platform and the curator

Who has their hand on the dial? Talk with someone who works at Apple, Amazon, Google, Linkedin, Facebook, etc, and they’ll be happy to give you tips on how to work the platform to your advantage. How to get a bit more attention for your podcast or your website or your photos… Uns … | Continue reading


@seths.blog | 1 year ago

Three more questions

Pronouncements are more common than ever. It might be an insurgent announcing a way to change the government, a CEO with a bold new plan or an entrepreneur seeking funds. Or perhaps it’s a pundit or a critic, hard at work. Pronouncements are bold, definitive and dramatic, but the … | Continue reading


@seths.blog | 1 year ago

And also convenient

If you want a breakthrough, or something at the top of the rankings, or a skill that few have, or the chance to build something you’re proud of… It doesn’t pay to also require that it be convenient.       | Continue reading


@seths.blog | 1 year ago

The end of the high school essay

Good riddance. There’s not a lot of evidence that getting good at writing book reports or regurgitated essays under typical high school conditions leads people to success or happiness later in life. When typing became commonplace, handwriting was suddenly no longer a useful clue … | Continue reading


@seths.blog | 1 year ago

The myth of luxury goods

Luxury goods are items that are worth more (to some) because they cost more. The cost itself is the benefit that is being sold. There used to be a correlation between superior performance and price. In 1900, an Hermes saddle or a Louis Vuitton trunk was arguably better built for … | Continue reading


@seths.blog | 1 year ago

Build a new one

Entrenched cultural organizations and icons feel more permanent than they are. Network effects, brand power and the status quo can seduce us into believing that we’re stuck with what we have, but things are rarely as permanent as they appear. James Bond is bloated and dated. Idri … | Continue reading


@seths.blog | 1 year ago

Just in time

You may have noticed that when you eventually find something, it’s in the last place you looked. Mostly because after that, you stop looking. And when a long-awaited moment finally arrives, the respite comes just in time, when we’re at the end of our rope. That’s largely because … | Continue reading


@seths.blog | 1 year ago