eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Japan plans for a cashless world; Skype adds Snapchat-like feature to newest update; and more. | Continue reading
As consumer adoption of voice-enabled speakers grows, thanks in large part to Amazon's Echo—which will control 70.6% of the US market this year—Apple reportedly plans to come out with its own smart-home speaker product. | Continue reading
While ride-hailing apps fight local regulators to stay in business in Europe, other mobility services are taking a more collaborative approach to improve transportation options. | Continue reading
A new cybersecurity law that took effect in China yesterday may portend an even tougher road ahead for foreign technology firms looking to establish themselves in the market. | Continue reading
How many people are using digital cash? How important is it to today's digital economy? Will use of cryptocurrencies such as Bitcoin become commonplace in the near term, or will it remain a niche behavior? Analyst Nicole Perrin joins the cast to discuss the current state of crypt … | Continue reading
Digital out-of-home advertising got off to a fast start in the UK this year, surging 28% vs. Q1 2016. The segment’s performance buoyed an otherwise flat UK out-of-home advertising market. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Spotify to launch in Vietnam and Thailand; Google’s Waze expands carpool service throughout California; and more. | Continue reading
Smart cities have important implications for marketers and others seeking to use them as gateways for personalized services and platforms for targeted messaging. | Continue reading
While live streaming has taken some time to gain steam on platforms like Facebook in the US, the practice is already widespread in South Korea. | Continue reading
Flipkart is India’s only homegrown ecommerce platform left with the muscle to take on incursions by Amazon and Alibaba. A reported acquisition of smaller rival Snapdeal could help it along. | Continue reading
New data from YouGov found that teens in the US are split when it comes to trusting the advertisements they see, read or hear. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Twitter teams up with the BBC; India-based food startup pulls in $80 million; H&M adds UK loyalty program; and more. | Continue reading
Studies have found UK consumers lukewarm about cashier-free, in-store shopping. Nonetheless, Barclaycard and Amazon are reportedly working on plans to offer UK shoppers the ability to make in-store purchases directly from their phones without having to wait in a line. | Continue reading
eMarketer's Ezra Palmer, Mark Dolliver and Yory Wurmser sit down to discuss a key smartphone feature—the camera—and how consumers can use it to capture the world around them. | Continue reading
Chris Chodnicki and Kara Alcamo of marketing agency R2i discuss what to consider when shopping for your company’s next marketing automation tool—and the up-and-coming capabilities to look out for. | Continue reading
Do most people know what artificial intelligence is? Yes. But they’re not exactly experts on the topic. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Another meal delivery service shuts down; Lesbian dating app in China goes dark; and more. | Continue reading
The ad blockalypse may have been an overstatement, but a steady stream of internet users in France, Germany and the UK continue to use ad blockers. Brian Kane, co-founder and COO at Sourcepoint, tells eMarketer about what publishers can do to help eliminate consumers’ need … | Continue reading
eMarketer analysts Lauren Fisher and Paul Verna sit down to discuss the prevalence of ad fraud associated with digital video, and what the industry is doing to deal with it. | Continue reading
Airbnb is drawing more traffic to its site than metasearch services like Booking.com, as well as hotel brands like Marriott. The home-sharing service has found a willing user base among millennials, who are willing to trade the staid security of a hotel stay for something more ex … | Continue reading
Despite Facebook’s dominance of much of the world when it comes to messaging apps, South Korea remains a market wedded to homegrown platform KakaoTalk. | Continue reading
In March, the number of internet users in Italy who went online solely via mobile devices surpassed the number of desktop-only users for the first time. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Walmart opens store on China’s JD.com; PC shipments in India surge; and more. | Continue reading
The European Commission has proposed legislation to remove some of the consumer pain points thought to limit cross-border ecommerce between EU member nations. | Continue reading
A study finds that most people turn to their devices to “kill time.” About half of the time, users open up their phones without any particular activity in mind. | Continue reading
eMarketer forecasters and analysts gather to discuss the company's new forecast for how many people use voice-enabled digital assistants, and then consider how assistants are being used, and what the next phase of development might be. | Continue reading
When esports fans in Europe log in to watch this weekend’s World of Tanks Grand Finals in Moscow, they’ll be part of a fast-growing niche market expected to be worth nearly $350 million by next year. | Continue reading
It's difficult to know just how much money US advertisers and publishers lose to ad fraud annually, but estimates based on select samples of impressions suggest fraud is a multibillion-dollar problem worldwide. | Continue reading
Digital ad spending in Europe swelled by 12.2% in 2016 to nearly €41.8 billion, according to IAB Europe and IHS Markit, with spending gains seen in all 27 countries tracked. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google can track offline purchases; Amazon enhances app with shoppable stickers; and more. | Continue reading
China's ecommerce sector is maturing, as smart retailers are looking at transforming their online-to-offline (O2O) strategies into omnichannel. | Continue reading
Executives worldwide list personalized marketing as a top technology-driven strategy when it comes to meeting customers’ needs, according to data from Forbes Insights and Gap International. | Continue reading
India’s radical move to eliminate large-denomination currency from its financial system has driven changes in the ways consumers pay for purchases, and now may have a ripple effect of increasing the portion of the population that uses financial services. | Continue reading
New data from Leadspace suggests that US B2B marketers are more likely to find CRM tools more valuable than social media marketing tools or web analytics. | Continue reading
Are millennials careful with their money or are they, as one critic put it, wasting their cash on avocado toast? eMarketer forecasting analyst Marcus Johnson and demographics specialist Mark Dolliver take a look at the data. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Alibaba unveils smart vehicle fleet; Facebook Live adds social chat features; and more. | Continue reading
Amazon has made its next move in the ongoing fight for SVOD users, letting Prime Video subscribers in the UK and Germany add individual TV channels to their service for additional monthly fees. | Continue reading
Shailin Dhar, founder and director of research at Method Media Intelligence, spoke with eMarketer's Lauren Fisher about how more sophisticated forms of ad fraud are hitting areas of high-value CPMs: video and mobile app environments. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon expands drone efforts in France; Spotify buys AI startup; and more. | Continue reading
A leaked document outlining the guidelines Facebook uses to monitor issues like violence and racism reveals how the company is trying to balance free expression and brand safety. | Continue reading
More than half of UK payment terminals can now process Apple Pay for purchases over £30 ($40.50), according to an Apple executive. Could the long anticipated surge in mobile payment use in the UK finally be at hand? | Continue reading
Nearly seven years after its launch, Instagram has yet to completely catch on with internet users in France. But usage has been growing by double digits annually and will continue to do so for the next few years. | Continue reading
In the latest episode of eMarketer's "Behind the Numbers," analysts Paul Verna and Gerard Broussard and news editor Rimma Kats discuss key highlights from last week's Upfronts, as well as TV networks' approach of making digital advertising the bogeyman. | Continue reading
The United States Postal Service sees changes in consumer behavior and the rise of digital as an opportunity to innovate. The service’s director of product technology innovation explains why. | Continue reading
Dirk Eschenbacher, founding partner and chief creative officer of China-based luxury travel service Zanadu, talks about the rise of China's outbound tourists, and why traditional media channels remain important in connecting with the cohort. | Continue reading
In 2017, 40.0 million people in the US will engage with some form of augmented reality at least monthly, up 30.2% over last year, according to eMarketer’s latest forecast. Much of AR’s growth will be fueled by Snapchat Lenses and Facebook Stories, while VR usage will … | Continue reading
Total media ad outlays will grow 5.7% this year, while digital ad spend will rise 15.0%. | Continue reading
Revised industry guidelines appear to have eased advertiser concerns, leading to a higher-than-forecast spending total, according a digital trade group study. | Continue reading