Almost two-thirds (64%) of brand experience professionals surveyed in our recent #EventCareers research said they did not see themselves working in experiential marketing for the rest of their careers. | Continue reading
The National Football League (NFL) Experience opened this weekend in Houston ahead of the Super Bowl 2017, offering fans an interactive theme park. | Continue reading
Adidas hosted a five-day pop up in Dubai for the launch of its new collection, the EQT line of footwear, which was based around the themes of the past and the future. | Continue reading
London-based fitness groups, healthy eateries and bloggers are coming together to transform a central London underground carpark for the weekend of London Fashion Week. | Continue reading
Mexican street food brand Wahaca is planning a series of supper clubs at its restaurants across the UK to celebrate its 10th anniversary this year. | Continue reading
Budweiser is taking over Shoreditch street food provider Dinerama with a party celebrating all things Super Bowl. | Continue reading
Chocolate brand M&M's has teamed up with contemporary artist Kaws and branded content provider Visionaire to produce a new virtual reality (VR) film to celebrate the brand's 75th anniversary. | Continue reading
Brand experience agency Avantgarde has appointed Rory Sloan as production director at its UK business. | Continue reading
Event speaks with Melissa Noakes, former head of events at Sony Mobile, and Max Fellows, head of client services at agency Clive, about their mentoring scheme Elevate, and its live counterpart Elevate Live. | Continue reading
Cadbury has opened its Crème Egg Hunter's Lodge at the London Eye, as part of its #CremeEggHuntingSeason campaign. | Continue reading
Blue Cross' bootcamp, Dyson's Smart Rooms and Harvey Nichols' Perfect Moment ski shop feature among three events to watch next week. | Continue reading
Beauty brand Garnier is hosting a consumer pop-up showcasing its Maple Healer haircare products, which form part of the Ultimate Blends range. | Continue reading
Time Out magazine has teamed up with the Natural History Museum (NHM) to deliver a late night after-school club for grown-ups. | Continue reading
Pepsico is running a number of activations at this year's Super Bowl including an art-themed party, augmented reality experiences and cooking demonstrations. | Continue reading
Champagne house Duval-Leroy is partnering with hospitality brand Searcys to spotlight the successes and achievements of women the world over. | Continue reading
The Scottish Exhibition + Conference Centre (SECC), Scotland's largest entertainment and exhibition venue, is being renamed and rebranded to the Scottish Event Campus (SEC), to better reflect its status as a leading venue for live entertainment and experiences. | Continue reading
Australian national carrier Qantas and Heathrow Airport have installed a pop-up beach at Terminal Three today (26 January) to mark Australia Day. | Continue reading
FX Networks will unveil an immersive art experience in New York, alongside five augmented reality murals in cities across the US, for the release of TV series Legion. | Continue reading
Hyundai's Super Bowl marketing programme will include an on-site activation in Houston at Super Bowl City, a nine-day fan festival that kicks off on 28 January. | Continue reading
Outdoor apparel brand The North Face is bringing its Mountain Athletics training activation to London, after staging similarn workshops in cities across the USA. | Continue reading
Event picks out three London venues that will make the perfect Chinese New Year destination. | Continue reading
US accessories and leather goods brand Coach will be hosting an immersive photobooth experience at Selfridges' flagship store in London, one of several activations taking place in-store to mark Chinese New Year. | Continue reading
Ethical online grocery service Farmdrop is bringing its 'food from the farm' concept to Boxpark Shoreditch. | Continue reading
Footwear brand Vans has announced the opening of a new House of Vans in Chicago, which will include a two-day experiential celebration. | Continue reading
The jeweller is launching a My Pandora Valentine campaign from 4-5 February, giving customers the opportunity to create their own Valentine's Day card in a bespoke Pandora photo booth. | Continue reading
Shopping destinations Westfield London and Westfield Stratford are to host a series of food-themed events to celebrate Chinese New Year, welcoming the Year of the Rooster. | Continue reading
This year, Advertising Week Europe (AWE) celebrates its fifth anniversary. Event outlines the must-see brand-led events and reveals what else is in store. | Continue reading
To mark the launch of its new Marvel series Legion, Fox Networks Group is opening The Mutant Lounge, a cocktail bar staffed by mutants with superpowers. | Continue reading
Marketing agency MKTG will be the lead agency activating a new three-year partnership between the Premier League and Cadbury. | Continue reading
Creative technology agency Engage Works has appointed Paul Hunter as group commerical director in the UK, as well as Abigail Firth as managing director for the Middle East office. | Continue reading
To celebrate Black History Month, health care and personal product conglomerate Colgate-Palmolive has partnered with Black Girls Code in a bid to inspire African American girls to pursue careers in science. | Continue reading
Produce UK has hired Neil Mortimer, former head of production at HSE Cake, to the newly-created role of head of event-making. | Continue reading
Major League Baseball has appointed Imagination to deliver its 2017 European brand re-launch and events programme, following a four-way pitch. | Continue reading
Homestay network Airbnb and colour exploration brand Pantone have teamed up to launch the 'Outside In' house experience, which aims to beat January blues. | Continue reading
Brand experience agency 2Heads has reported an increase in turnover to £16.5m, following new client wins with Sierra Nevada, A+E Networks and Qualcomm. | Continue reading
An installation which eroticises the physicality of climbing for lovers is being staged in London and Liverpool to mark Valentine's Day. | Continue reading
Agency Wunderman has been announced as the fittest agency, following a week-long battle held last week by clean technology company Pavegen. | Continue reading
Video games publisher Capcom celebrated the release of Resident Evil 7: Biohazard with an immersive experience in London's East End. | Continue reading
Britvic-owned lemonade brand R. White's has launched an experiential university tour to showcase its new look packaging and new flavours to a student-based audience. | Continue reading
Light therapy provider Lumie and organic tea brand Pukka are hosting a Sunshine Lounge to help Londoners beat the January blues. | Continue reading
Retailer Topshop is hosting a series of events focused on achieving a happy, healthy and successful 2017. | Continue reading
Heating products provider Vaillant encouraged consumers to cosy up with the brand last week, with a number of activations staged for Warmth Week 2017. | Continue reading
Dog owners and their pets went aboard the 'K9' bus this week, the world's first city tour bus specifically for dogs. | Continue reading
Online dating service Match is staging a singles-only pop-up coffee shop, aimed at helping guests find love this January. | Continue reading
Online marketplace Etsy is set to stage a wedding pop-up in central London next month. | Continue reading
Tea brand Twinings is launching its first-ever Australian pop-up tea house, inspired by its flagship store in London. | Continue reading
British Lion eggs is partnering with celebrity chef Simon Rimmer and television presenter Helen Skelton to launch a pop-up cafe showcasing the benefits of eggs. | Continue reading
Australian food brand Woolworths has created a multi-sensory food experience at the Australian Open tennis tournament, which aims to enliven all five senses. | Continue reading