eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook Messenger unveils new look; WeChat, Apple battle over tips; and more. | Continue reading
eMarketer's Paul Briggs joins the 'cast to talk about the unique characteristics of French Canada when it comes to digital usage. French Canada spends considerably less time online than the rest of the country. What's behind this digital gap? | Continue reading
Millennials are different than older generations in many ways. According to new research, that generation gap is even wider when it comes to the sharing economy. | Continue reading
eMarketer's Marcus Johnson, Cathy Boyle and Chris Keating sit down for a two-part, data-packed conversation about smartphones and their effects on our lives. Can smartphone addiction be quantified? | Continue reading
WeChat’s new search feature seems to have one goal—to keep its users locked within its walled garden. | Continue reading
EU residents with paid subscriptions for online content services will soon be able to access that content while in other member countries, thanks to new regulations approved by the European Parliament this week. | Continue reading
What video ad format do internet users find the least interruptive? Consumers say there is one clearly preferable option. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook fined for misleading EU over WhatsApp deal; Alibaba earnings miss the mark; and more. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google Assistant launches on the iPhone; Facebook fined for user tracking in France; and more. | Continue reading
Mobile users in the UK are spending more time with apps. Fitness and finance apps logged big gains. But game time declined. | Continue reading
The News Feed—Facebook’s bedrock—is nearly 11 years old, and ads have been a part of it for five years. In a new report, eMarketer explores the pressures on Facebook’s ad business, what’s coming next and what advertisers want to see from the company. | Continue reading
Tencent is raking it in. The company reported its revenues totaled $7.2 billion in Q1 2017, up 55% from the same period a year ago. | Continue reading
The majority of mothers in the US use some type of social networking service. And Facebook has the highest penetration rate among the demographic group. | Continue reading
eMarketer analyst Paul Briggs talks about cleaning up digital display and getting multi-touch attribution right in the latest episode of "Behind the Numbers." | Continue reading
Ant Financial was created to facilitate ecommerce transactions on Alibaba properties. But the company has grown well beyond those origins and is intent on taking the lessons it learned to the rest of Asia and beyond. | Continue reading
For almost two-thirds of marketers, content performance is the most important consideration for measuring campaign success, according to new data from marketing analytics provider TrackMaven. | Continue reading
The idea that brands and their agencies would work together to set a digital campaign’s key performance indicators (KPIs) would seem a given. But beyond that, philosophies get harder to reconcile. A recent survey of senior brand marketing and agency professionals in France, … | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook reports another data error; Tencent picks up Southeast Asia classifieds sites; and more. | Continue reading
Ken Brook, CEO of MetaX, recently spoke with eMarketer’s Lauren Fisher about what blockchain is, and how it can be applied to help the digital advertising ecosystem push out ad fraud. | Continue reading
An IAB survey finds that many viewers say they would rather stream video than watch TV, when it comes to watching ads. | Continue reading
Indonesia’s Emtek is working hard to establish its digital payment bonafides through acquisitions. And its messaging platform BlackBerry Messenger (BBM) may serve as the gateway for consumers moving to a cashless world. | Continue reading
Over-the-top video service usage has made steady progress in becoming a mainstream activity in France. This year, nearly half of the country’s internet users and close to 40% of the overall population will access streaming video services at least once a month, according to … | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Delta to use facial recognition to speed up the bag checking process; Xiaomi sets plans for India stores; and more. | Continue reading
Virtual reality headsets don’t come cheap—some can leave a big dent in a consumer’s wallet. But cost isn’t the only thing deterring people from buying these devices. Many people are simply not interested in them. | Continue reading
In the latest episode of "Behind the Numbers," eMarketer analysts Cathy Boyle and Debra Aho Williamson take a deep look at Snapchat's usage data and talk about why some observers have expressed concern about audience growth. | Continue reading
Brick-and-mortar retailers in the UK saw better-than-average foot traffic in April, helped not only by Easter, but also by currency-influenced changes in consumer travel behavior. | Continue reading
Digital’s share of total media ad spending in Finland reached a record 32.3% in 2017’s first quarter. Nearly half of that spending went to international heavyweights Google and Facebook. | Continue reading
Most executives agree that a digital transformation is necessary to remain competitive, keep pace with disruptive technologies and evolve with shifting consumer expectations. Still, many are unsure of how to start the process, or even what it entails. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: NBCUniversal acquires Craftsy; Germany adopts self-driving cars law; and more. | Continue reading
Tencent is bulking up on gaming, a portion of its business that generated more than $10 billion in revenues last year, with an expanded stake in Pocket Gems. | Continue reading
Alibaba has recently invested significant sums of money in brick-and-mortar stores, including Yintai Group, owner of department store chain Intime; electronics retailer Suning; and supermarket operators Sanjiang and Bailian. But what does the concept mean for the future of retail … | Continue reading
The iPhone surged in China after its initial launch in 2014. But as competitors make its features available on less expensive phones, the appeal of the device may be fading in the Middle Kingdom. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Apple’s iTunes coming to Windows Store; Western brands keep making missteps in China; and more. | Continue reading
iPhone sales may have suffered globally in the first quarter, but consumers in Great Britain continued to shell out for the California-based company’s flagship product line. | Continue reading
Recent data from J.D. Power and Associates finds that trust in autonomous vehicles hasn’t changed much in the past year. Teens and young millennials are still more likely to trust self-driving cars compared with baby boomers. | Continue reading
In the latest episode of "Behind the Numbers," eMarketer analyst Victoria Petrock highlights developments in connected technology for the home. What's getting "smarter" and what does it mean for consumers? | Continue reading
Short-form pre-roll digital video ads will likely garner significant investment from advertisers in the next six months, according to recent research by Trusted Media Brands. Other formats, like live stream and long-form, will also attract spending, but not as much. | Continue reading
Communications, beverages and motor vehicles follow skincare as top-spending sectors in digital advertising this year. | Continue reading
Posting its first quarterly earnings since going public, Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook cracks down on fake news spam sites; WhatsApp users in India really like video calls; and more. | Continue reading
A trio of industry groups is calling on the European Commission to carefully consider changes to the EU’s electronic communications regulations over concerns they might hamper the development of the region’s internet of things (IoT) sector. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon unveils Echo Show; Tencent funds music app Smule; and more. | Continue reading
According to new research, marketers worry about viewability and ad blocking—and these concerns have increased over the past year. | Continue reading
Stephanie Linnartz, global chief commercial officer at Marriott International, spoke with eMarketer about how the organization keeps marketing moving forward by looking outward to other industries and ahead to emerging trends. | Continue reading
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point. | Continue reading
Traffic to news, job and real estate sites in the UK was up in March compared with December 2016, as internet users shifted their focus from gift shopping to homes, careers and current events. | Continue reading
Facebook seems to keep getting more important as a marketing channel in Australia. And this is especially true for those operating in the fashion and travel sectors. | Continue reading
The majority of France's internet users will bank online in 2017, according to eMarketer's first-ever forecast of digital banking in the country. But relatively few will do so using a mobile phone compared with the likes of the US. | Continue reading