Global Experience Specialists (GES) has appointed Patrick Lukan as chief operating officer for the Middle East as the company prepares for significant growth in the region throughout 2017 and beyond. | Continue reading
Cosmetics brand Lush has announced plans to stage its Lush Summit this February in East London. | Continue reading
Heinz is hiding tins of soup in 'break in case of emergency' cases in London and other major UK cities throughout the winter season. | Continue reading
Clean technology company Pavegen has been working with London-based marketing agencies to stage a fitness-themed activation. | Continue reading
London-based gin collaborative A World of Gin is premiering Gin: The Movie today (19 January), before taking the film on a UK-wide tour. | Continue reading
The Crystal Maze in set to open its doors on 1 April in Manchester, on the Old Granada Studios site. | Continue reading
Southbank Centre producer Paul Denton talks to Event's Yasmin Arrigo about the journey towards bringing the Moomins to London and the future of immersive exhibitions. | Continue reading
Tom Rutter and Alec Braun, previously joint managing directors at Engine's Slice, have launched Muster, a brand experience agency for The & Partnership. | Continue reading
Pet charity Blue Cross is staging a bootcamp where guests will be invited to work out like their canine friends, in a bid to raise awareness on the importance of exercise to a dog's health and happiness. | Continue reading
Personalised greeting card and gift retailer Moonpig staged a one-day event with mental health charity Mind, to spread the message that no one should face a mental health problem alone. | Continue reading
The British Army has this week launched the first in a series of events aimed at inspiring people to join and think about a job and a lifestyle that will make a positive difference. | Continue reading
Design and technology brand Dyson is on a quest to find the brightest software engineering minds for its technology pipeline, which aims to launch 100 new products over the next four years. | Continue reading
Insurance brand More Than is hosting a tour of London landmarks and open spaces for dogs and their owners. | Continue reading
HSE Cake, Havas Media Group's UK sport and entertainment agency, has announced the promotion of Lizzy Pollott to the role of creative director. | Continue reading
NASA's Kennedy Space Center Visitor Complex in Florida is hosting its first-ever virtual reality experiences, aimed at attracting a younger audience and increasing excitement around space. | Continue reading
Health club brand David Lloyd Leisure Group opened its 'Run for your Bun' café last week and invited guests to pay for their food and drink with exercise. | Continue reading
Fashion retailer Ted Baker is hosting a series of three exclusive classes at its Commercial Street store in a collaboration with the fitness aficionados at Xtend Barre. | Continue reading
Scottish distiller Glenlivet and English brewer Siren Craft are hosting a night of whisky and beer pairing, called Whisky 101: Siren of the Glen, in honour of Burns Night. | Continue reading
Department store Harvey Nichols is to host a pop-up shop from ski brand Perfect Moment at the retailer's Knightsbridge location. | Continue reading
Heating company Vaillant Group is launching a pop-up cinema with heated beanbags and taking 'warming pods' on tour to stations in the UK. | Continue reading
Sauce and seasoning brand Meat Lust will stage its The Bare Bones tour this February, stopping off at restaurants around London's East End. | Continue reading
Young's House of Happiness, an immersive Resident Evil experience and the Magic Lantern festival feature in our list of events to watch out for next week. | Continue reading
Glamour's London pop-up, IPM response to the Coca-Cola Christmas Truck criticism, Blu's cigarette amnesty, Reebok's fitness battles and Bacardi's 'Sound of Rum' concept are this week's most read stories. | Continue reading
Brand activation agency Geometry Global UK has announced the appointment of Tom Moore to the newly created position of head of shopper marketing. | Continue reading
Canadian sports apparel brand Lululemon Athletica created a 'meditation' bus to celebrate the opening of its new European flagship store in London, and also hosted a launch party to mark the occasion. | Continue reading
British pub chain Young's is transforming Finch's pub at Finsbury Square in London into Young's House of Happiness, to spread cheer on Blue Monday. | Continue reading
Video games retailer Game is staging a trade-in event, encouraging consumers to clear out their game cupboards and unlock considerable sums tied up in old games and consoles. | Continue reading
Cadbury has announced plans to bring back its sell-out Cadbury Creme Egg Café in the form of a hunting lodge, touring the UK. | Continue reading
Tarek Gjonnes, former managing director (MD) of venue sourcing agency Blank Canvas, has teamed up with the Vibration Group to create new company Venue Lab. | Continue reading
Tea brand Teapigs has taken over the giant window at retailer Whole Foods in Kensington, with the aim of celebrating all things matcha. | Continue reading
In celebration of of dry January, Event lists five of the best brand activations that focus on staying healthy. | Continue reading
With January in full flow, Event focuses on three new London venue openings that may help when it comes to keeping healthy new year's resolutions or which can add some spice to make a January diet easier. | Continue reading
The Institute of Promotional Marketing (IPM) has issued a statement to Event following an article in the British Medical Journal (BMJ) by health experts calling for an end to Coca-Cola's annual Christmas truck tour. | Continue reading
Jeavon Smith has joined Amplify as creative director, following a ten-year stint at Jack Morton Worldwide, most recently as creative director VP. | Continue reading
Online clothing and footwear retailer Zappos is embarking on a year-long 'Friends with Benefits' roadshow aimed at rewarding its loyal customers and attracting new ones. | Continue reading
Coffee brand Lavazza operated a pop-up café at this year's Golden Globes ceremony, offering signature cocktails with experts on hand to create coffee-based concoctions. | Continue reading
Freeman has launched a range of virtual reality (VR) products and services in a bid to transform brand experiences. | Continue reading
Australian cosmetics brand Aesop is opening a pop-up in Paris this month, a cross between a shop and a beauty salon. | Continue reading
Music education provider The Academy of Contemporary Music (ACM) has partnered with Acoustic Live UK for a month-long music event to provide a platform for up-and-coming artists. Boxpark, Shoreditch. | Continue reading
To mark the launch of the new Nano 7 footwear, Reebok Fithubs in London are holding an exclusive box battle for all CrossFit lovers. | Continue reading
Canadian athletic apparel brand Lululemon Athletica is bringing a touch of serenity to London's public transport users, with the launch of the UK's first meditation bus. | Continue reading
Agency RPM has reported a 24.2% increase in turnover, as well as increase of 23.5% in gross profit, for the year ending 31 March 2016. | Continue reading
Dating site Match will open a singles-only pop-up coffee shop, aimed at helping guests to find love this January. | Continue reading
Electronics brand Casio is hosting a pop-up in Birmingham's Bullring shopping centre to showcase its Action in Music initiative and its new range of hybrid pianos. | Continue reading
Call of Duty players from all over Europe will have the opportunity to compete for a prize pool, as part of a series of European events for the Call of Duty World League (CWL) presented by Playstation 4. | Continue reading
Blended malt scotch whisky brand Monkey Shoulder and street food specialist Kerb are hosting a two-day hootenanny in honour of poet Robert Burns. | Continue reading
Retailer Harvey Nichols has teamed up with Seedlip, the world's first distilled non-alcoholic spirits brand, to transform its Fifth Floor terrace into a haven celebrating nature. | Continue reading
Hayley Lawrence, operations director at Brand and Deliver, picks her highlights from consumer electronics and technology show CES, which took place in Las Vegas from 5-8 January. | Continue reading