China-based payment services like Alipay and WeChat Pay have been forging partnerships with foreign payments processors to cater to the needs of the country’s growing ranks of overseas tourists. | Continue reading
With more data about their target audience and a maturing marketing technology stack in place, it’s more possible than ever before for B2B companies to deliver custom communications for both an individual buyer and specific accounts. But executing these strategies is rarely … | Continue reading
Social video is seeing growing usage among marketers, thanks to an aggressive push by platforms like Facebook, Twitter and YouTube to monetize the format. However, that ad share investment dipped a bit in the latest quarter. | Continue reading
Cable TV, broadband internet and telephone service provider Virgin Media boosted its UK and Ireland subscriber numbers in 2017’s first quarter, paced by the company’s largest jump in UK cable TV subscriptions in a decade. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook to unveil premium TV efforts next month; JD.com hits profit in Q1; and more. | Continue reading
eMarketer’s first-ever estimate for Instagram usage in Germany shows a double-digit gain in 2017, led by younger people's adoption. Meanwhile, Facebook’s gains will slow to a trickle. | Continue reading
Garena has emerged from its mobile gaming roots to provide users with a range of online services, hitting unicorn status along the way. With new funds and a rebranding, it aims to take on ecommerce in Indonesia. | Continue reading
Frank Amorese, senior media director at Heineken USA, talks about some of the challenges the brand has faced with Facebook advertising, especially when it comes to video. | Continue reading
The UK government is allegedly exploring a plan for near-live surveillance of UK digital communications, according to a document leaked to a digital rights watchdog group. Such a scheme is unlikely to play well in the UK, where a majority of internet users don’t trust the g … | Continue reading
While still far from mass adoption, virtual assistants are becoming more widely used by Americans, according to eMarketer’s first forecast on users of digital assistants, such as Siri, and voice-enabled speakers, like Amazon Echo. | Continue reading
On the latest episode of "Behind the Numbers," analyst Paul Verna and news editor Rimma Kats report on the Newfronts, the annual jamboree of parties and presentations designed to show off the latest, greatest digital video programming. | Continue reading
Rajiv Dingra, CEO and founder of WATConsult—a Mumbai-based hybrid consultancy that splits its business between media planning and digital branding—spoke with eMarketer’s David Green about why spending by marketers in India lags, and why digital video is growing. | Continue reading
The pay TV industry is undergoing tumultuous change, as more and more US consumers ditch their cable and satellite packages and embrace digital video platforms. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Spotify taps QR codes to make sharing music easier; WeChat Pay makes US entrance; and more. | Continue reading
US imports Apple and Google Shopping have overtaken UK retail mainstays in online popularity, according to the latest measures from comScore. | Continue reading
China’s Tencent moves into Indonesia via a reported investment in ride-hailing service Go-Jek, which has diversified to provide a range of online services. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google addresses phishing email problem; Is Baidu stuck in decline?; and more. | Continue reading
While far from ubiquitous, cross-border ecommerce penetration among digital buyers in Germany is on the rise. More than a third of internet users who make at least one retail purchase digitally in 2017 will buy products from outside the country, according to eMarketer’s fir … | Continue reading
While other companies are borrowing key features from Snapchat and integrating them into their apps, Snapchat is doing the same on the advertising side, with a new suite of self-service ad tools. | Continue reading
Buying online with a mobile device and using a phone to pay for goods and services at a physical point of sale have been slow to catch on in Germany, where cash remains king for most forms of purchasing. But both are growing as consumers acclimatize to digital buying and payment … | Continue reading
According to new research, cross-device transactions represent a growing proportion of ecommerce activity in Australia. Multidevice ownership and mobile commerce are key factors. | Continue reading
The live-streaming space is new but it’s already getting crowded. Hulu is the latest platform to launch a live TV product, with a mix of sports, news and network programming from NBC, Turner and others. How does the new entrant change the mix of the increasingly competitive … | Continue reading
The UK’s already lower-than-average digital display ad viewability rate sank further in the first quarter, and mobile advertising is partly to blame, according to ad measurement firm Meetrics. | Continue reading
Facebook’s revenue soared in the first quarter even as the social giant faced what seemed to be serious challenges over controversial content on its platform. The results came days after Google parent Alphabet also posted strong revenue gains—it too powering past cont … | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: UK’s 4G troubles; China scrutinizes online news; and more. | Continue reading
India’s smartphone market remains dominated by foreign manufacturers, specifically Samsung and a host of China-based companies. The latter are embracing an omnichannel strategy in the hopes of capturing market share. | Continue reading
Marketers in the US and the UK are both embracing data-driven marketing, but adoption of specific data use cases varies between the two countries. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Disney unveils digital network; UberEats rolls out service in India; and more. | Continue reading
eBay is no stranger to sending batch-and-blast emails—for years, that was the company’s primary email strategy. But as customer expectations grew, the strategy—and the technology that supports it—had to mature. Alex Weinstein, director of marketing technol … | Continue reading
In 2016, Alibaba made a bold stride into Southeast Asia through its acquisition of Lazada Group’s ecommerce properties in the region. Lazada Singapore is one of those platforms. We spoke with CEO Alexis Lanternier about the unique aspects of the city-state’s ecommerce … | Continue reading
Interest in smart watches seems to be rebounding, at least for Apple. The company reported that its Apple watch sales doubled year-over-year, and CEO Tim Cook said the company remains deeply committed to the product. | Continue reading
Expenditures have increased 67% from 2015, as brands allocate more than half their digital budgets to digital video, data reveals. | Continue reading
eMarketer analyst Paul Verna provides an overview of the rapidly changing landscape of subscription video services in the latest episode of “Behind the Numbers.” | Continue reading
This week has seen accusations fly in the UK that social media companies—Facebook in particular—aren’t doing enough to limit the proliferation of hate crime-related content, or responding quickly enough to government requests for data related to “life-or-d … | Continue reading
Ad technology firm Innity operates offices across nine countries in Southeast Asia and Greater China. Shuba Krishnan, Innity’s director of business development, spoke with eMarketer’s David Green about the region’s surging demand for content marketing, efforts t … | Continue reading
In an increasingly digital world, linear TV is still the dominant media activity for most consumers in France—and a key focus for advertisers. TV ad spending hit a record high in 2016, and clearly lifted sales. | Continue reading
Teens, a generation that grew up in the era of smartphones, spend a lot of time on them—roughly 3 hours 38 minutes a day, research finds. | Continue reading
China’s Didi Chuxing has conquered the domestic ride-hailing market. An influx of $5.5 billion gives the company the means to take on the on-demand transportation sector’s Goliath—Uber. | Continue reading
There is still a conundrum for retailers when they think about digital advertising: If the majority of purchases still happen in the physical store, why should they increase investment in digital? eMarketer’s Tricia Carr spoke with Courtney McKlveen, Yahoo’s vice pres … | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: The New York Times spotlights audio at NewFront; India’s ride-sharing service Ola reports losses; and more. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon makes Alexa sound more human; SoftBank to invest over $1.5 billion in Paytm; and more. | Continue reading
Thanks to the magic (or curse) of media multitasking, US adults will fit 12 hours 7 minutes of media usage into an average day this year, eMarketer estimates. That’s 3 minutes higher than last year’s figure. | Continue reading
A recent survey found 70% of digital buyers in Russia ages 18 to 64 who own a smartphone said their most recent digital purchase was conducted with a desktop or laptop, while only 22% bought via smartphone. | Continue reading
China’s rapidly expanding mobile video market is creating a seemingly insatiable demand for mobile video content and services. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Lyft goes socially conscious with rider donations; EU moves against illegal streaming devices; and more. | Continue reading
Those making online purchases in Indonesia still reach for cash when paying for goods and services. But Ant Financial has made some aggressive moves in establishing digital payment platforms for a population adopting smartphones. | Continue reading
Google parent Alphabet seems to have survived an advertising controversy basically unscathed, posting strong Q1 results that were driven in large part by advertising on mobile and—you guessed it—YouTube. | Continue reading
2016 was a record-setting year for the UK’s publishing business, with sales of books and journals reaching a new high of £4.8 billion ($6.5 billion). But ebooks played a lesser role than in years past, with sales down 3%. | Continue reading