RFID cashless payments provider Intellitix has acquired a controlling stake in token-based payment business Loc Pay Systems. | Continue reading
Budweiser, the official beer of The Emirates FA Cup, launched its very first helicopter delivery service during the weekend's FA Cup Third Round. | Continue reading
Whisky brand William Grant & Sons has teamed with travel retailer DFS Group to open an experiential whisky outlet at Hong Kong International Airport. | Continue reading
Personalised greeting card and gift retailer Moonpig.com is staging a nature-themed installation to help raise money for mental health charity Mind. | Continue reading
US-based outsourced production partner NEP Group has acquired Avesco, the parent company of live communications agency Mclcreate. | Continue reading
Honda and Dreamworks Animation have teamed up this week at CES 2017 to showcase an in-vehicle experience using augmented and virtual reality (VR) content. | Continue reading
The British Army is launching a national recruitment campaign called 'This is Belonging', focused on inspiring more people to join. | Continue reading
Brand experience agency Freeman has announced several appointments across its EMEA team, in a bid to drive growth and support a strategic business plan. | Continue reading
Video games publisher Capcom is launching an immersive Resident Evil experience in London's East End, to celebrate the launch of the newest game in the franchise, Resident Evil 7 Biohazard. | Continue reading
Insurance provider More Than is inviting owners and their dogs to experience a whistle-stop sightseeing experience of London, aimed at promoting a new pet care and protection service. | Continue reading
The fourth annual Event360 will take place on 1 June at the newly refurbished events space at County Hall, part of Etc Venues, in London. | Continue reading
RPM has appointed Jaala Pickering, former event marketing manager at Fentimans, as PR and marketing manager. | Continue reading
Department store Selfridges is hosting a series of fashion shows that champion emerging menswear talent. | Continue reading
This weekend the London Boat Show will return to ExCeL, Cancer Research stages The Great Row charity challenge and Cottons Rhum Shack invites guests to test its extensive rum selection. | Continue reading
Artisan gin brand Sipsmith is hosting a hot gin experience in partnership with London's Ham Yard Hotel. | Continue reading
Honda is unveiling an augmented and virtual reality experience, devised in collaboration with Dreamworks Animation, at this year's CES. | Continue reading
Fitness brand Virgin Active has launched a music-themed activation called 'Sweat Band', which is taking place this week at London's Leicester Square underground station. | Continue reading
A pop-up bar inspired by television series Game of Thrones is being showcased in Edinburgh. | Continue reading
ITV is promoting talent show The Voice UK's new coaching line-up with an activation at UK shopping centres. | Continue reading
Facebook is touring the US to showcase the power of virtual reality (VR), giving consumers the opportunity to try out Samsung Gear VR. | Continue reading
Technology conglomerate Google is backing Manchester City Football Club's second Hackathon event, set to take place in February. | Continue reading
Automotive brand Subaru has taken to the road in North America with its Winterfest Lifestyle tour, aiming to bring together 'winter warriors' for an immersive, winter-themed experience. | Continue reading
McDonald's and Hasbro, Sonos, Adidas, SSE Scottish Hydro and Andy Murray and Walkers Crisps were the five most-read brand stories featured on Event in 2016. | Continue reading
Agency Jack Morton Worldwide created the London New Year's Eve fireworks display for the thirteenth consecutive year, which also offered 360-degree live video coverage for the first time. | Continue reading
Mobile phone and technology brand Samsung has launched an experiential brand store in the newly opened Mall of Qatar shopping centre. | Continue reading
Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a pop-up giving people the chance to swop unwanted Christmas gift cards for the equivalent amount in pounds. | Continue reading
Event looks at the most innovative catering ideas for the new year, to help keep your events on trend for 2017. | Continue reading
Event looks back at the biggest stories of the last four months, including Event 100 Club 2017, Sonos' listening amnesty, Walkers' sandwich café, the Great Fire of London Anniversary and John Lewis' personalised play-doh tubs. | Continue reading
Charity Oxfam has taken to the streets with virtual reality (VR) headsets, which show passers-by where their money goes when they donate. | Continue reading
Event looks back at the biggest stories of this year, including SSE Scottish Hydro's tennis activation, Kraken Rum's black ice cream stunt, Hyundai's immersive Euro experience, giant 'dream jars' inspired by Roald Dahl and Sony Pictures' Ghostbusters stunt. | Continue reading
Team Event would like to wish our audience, partners and associates a merry Christmas and a happy and successful 2017. | Continue reading
Fast-food brand Burger King is set to stage a gift swapping activation on 26 December, allowing guests to swap unwanted Christmas gifts for a Whopper burger. | Continue reading
Retailer Harrods is launching its winter sale with a display of flags and a performance by top-tapping butlers. | Continue reading
Health club brand David Lloyd Leisure Group is opening the world's first café where diners pay for their lunch by exercising. | Continue reading
Tonic brand Schweppes showed revellers how to add a twist to classic cocktails for the Christmas and New Year party season, with a bar and masterclass pop-up. | Continue reading
Event looks back at the biggest stories of this year, including the jobs that induce the most stress, McDonald's and Hasbro's Monopoly experience, The Clothes Show 2016, Adidas in London and Cadbury in Loch Ness. | Continue reading
The town of Romford in East London has unveiled a new brand identity with a series of experiential activations. | Continue reading
Event lists three venues in London offering options for Christmas dinner for groups. | Continue reading
This weekend London's South Bank Centre is hosting a virtual reality (VR) 'Treehugger' experience, William Grant & Sons is showcasing its Ancient Reserve whiskies and Blippar is staging a reindeer hunt using augmented reality (AR). | Continue reading
Condé Nast title Glamour is staging its Beauty Festival for a second year at London's Saatchi Gallery in 2017. | Continue reading
If you fancy twisting up the traditional Christmas meal this year, look no further. Event lists three alternative Christmas catering ideas. | Continue reading
Jewellery brand Pandora staged a surprise ballet and choir performance for shoppers and commuters at Birmingham New Street Station and Birmingham Grand Central. | Continue reading
Christmas is just around the corner, so to celebrate, Event has listed five Christmas-themed activations this year that spread some festive feeling. | Continue reading
Premium vodka brand Grey Goose has launched a Christmas-themed activation at Dubai International Airport. | Continue reading
Beauty brand Rituals has created a festive, immersive experience with sampling at King's Cross St Pancras station. | Continue reading
Travel brand Virgin Holidays has announced plans to open its immersive v-room at Gatwick Airport's North Terminal. | Continue reading
Coca Cola South Pacific is taking a retro truck on tour around Australia to inspire people to create their own 'perfect serve'. | Continue reading
Agency Drp has recruited Mark Nicholls to the role of creative director, with a remit covering live events and exhibitions. | Continue reading