How much will the smartphone market grow from here, and how will usage of the devices change? eMarketer analyst Cathy Boyle explores the question of what's coming next in the latest episode of “Behind the Numbers.” | Continue reading
This year, 47% of the world’s population will use the internet regularly, according to eMarketer’s latest estimates. Mobile phones will play a large part in access, with nearly four in five internet users worldwide going online via mobile. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: FCC chief lays out net neutrality plans; 24/7 live video is coming to Twitter; and more. | Continue reading
Marketers seeking UK mothers online might want to think again when considering personalized or retargeted ads. A recent poll of UK users of online parent site Mumsnet showed respondents had little love for being pursued so directly. | Continue reading
Calvin Chan, COO of AdMaster, and Peiyu Ren, the advertising technology company's vice president of product, discuss the worsening digital ad fraud condition in China, and what all players—marketers, ad tech service providers and publishers—need to do to improve t … | Continue reading
WeChat’s dominance of the messaging app space in China should not be news to anyone. By the end of 2016, WeChat reported having 889.3 million monthly active users, a figure that puts the service—if not in the same league—at least in the same neighborhood as glob … | Continue reading
Machine learning takes the heavy lifting out of interpreting and responding to the vast swathes of digital data available in the world today. In Great Britain, consumers are already well aware of the applications of this type of technology, and many can see the benefits offered. | Continue reading
Buyers in China have embraced smart TVs, purchasing them at nearly five times the rate of traditional TVs in 2016. And the future looks even brighter. | Continue reading
Programmatic digital display ad spending in Finland totaled €36.3 million ($40.3 million) in 2016, up 97% over 2015, comprising over a quarter of total digital display ad spending. | Continue reading
Twitter’s latest quarterly results indicate the social network has found its footing once again. While revenues declined for the first time ever, the company added 9 million more users. | Continue reading
The store experience is a significant focus for retailers, which are looking to leverage digital tools and technologies to make in-store shopping more personalized and relevant. | Continue reading
For Dell, personalization across touchpoints in a one-to-one capacity is a critical marketing goal. Todd Forsythe, Dell’s senior vice president of digital marketing, said this goal is intertwined with the multinational computer technology company’s larger digital tran … | Continue reading
The fluidity of the marketing technology space is making it harder than ever for marketers to choose between standalone best-of-breed tech providers and multisolution suites. | Continue reading
Digital grocery sales in Sweden will hit SEK7.2 billion ($840.9 million) this year, up nearly 31% over 2016. | Continue reading
After a slow start, digital video viewership is picking up speed in Germany. And linear TV—still the country's most popular video viewing activity—may soon begin to feel the effect. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Uber to test out flying cars; Google seeks to eliminate fake news through better search; and more. | Continue reading
UK ad spending rose 3.7% in 2016 to £21.37 billion, according to the Advertising Association (AA) - UK and Warc. Digital advertising was largely responsible for the increase, as several traditional formats saw nondigital ad outlays dip. | Continue reading
CBS All Access, the subscription video-on-demand (SVOD) service of CBS television network, launched in 2014 with 6,500 available episodes of existing shows and has since added an array of content like just-aired episodes, original shows and live sports. eMarketer’s Sean Cre … | Continue reading
Netflix gave up on entering China in late 2016, after hitting a regulatory wall. Now the service is making a comeback through a licensing deal with a local player to show its original content. | Continue reading
Marketers are investing heavily in content marketing, but are people actually paying attention to the branded content they see? A study of UK internet users found that most are not. In fact, roughly eight in 10 people forgot the branded content they had seen just three days prior … | Continue reading
Over 40% of users ages 16 to 65 in Spain said their WhatsApp usage increased, according to a new survey. | Continue reading
B2C ecommerce growth in France slowed to single digits in 2017’s first quarter, hurt by a shrinking average order value, according to data compiled by JDN (Le Journal du Net). | Continue reading
Smartphones command a smaller share of mobile phone sales in India than in more advanced markets like the US, as well as in similarly emerging markets like Indonesia. But smartphone adoption over the next few years is projected to be robust. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Are Apple’s China fortunes fading?; UK newspaper circulation dips; and more. | Continue reading
Total digital ad spending is estimated to reach nearly ¥1.159 trillion ($10.65 billion) in 2017, and the largest share of that will go to mobile ads. | Continue reading
An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows. | Continue reading
This episode of “Behind the Numbers” looks at a giant digital ad platform that is often overlooked—Amazon.com. eMarketer analysts Monica Peart and Cathy Boyle discuss the sleeping giant. | Continue reading
One in five consumers in Germany has already ordered groceries online, and a similar number would consider doing so, according to a recent YouGov poll. But most shoppers don’t want to give up their supermarket visits just yet. | Continue reading
Search engines are still the top place where US internet users go to seek out local products and services. According to recent research, eight in 10 used one for that purpose in 2016. | Continue reading
There’s been plenty of excitement about the potential for virtual reality technology to shake up a range of industries. But the first compelling consumer product may end up coming from Japan, where Sony’s PlayStation VR has seen early success. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Subway closes hundreds of US locations; Fake news finds a home on WeChat; and more. | Continue reading
China’s fast-paced ecommerce sector continues to expand, thanks to rising consumer incomes and spending with online retailers. At the same time, growth rates for online spending have been slowing, suggesting the country’s ecommerce sector could be entering a more matu … | Continue reading
Consumers prefer more options when it comes to loyalty programs. They no longer just want to use email or apps for their loyalty-related communications. They want push notifications and virtual assistants, too. | Continue reading
Snapchat is not the most popular social network in Germany, but the network is growing faster than its competitors by a wide margin when measured by percentage of users who turn to it daily. | Continue reading
Digital ads seem largely ineffective at influencing internet users in Japan to buy products, but when it comes to food and beverages, digital ads persuade about half of the internet users who see them. | Continue reading
With more stakes raised as a majority of ad spending heads online, digital marketers in the UK are keeping a closer eye on performance measures that assess the quality of placements. The good news is that the UK seems to be doing better than average when some of those scores are … | Continue reading
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Patricia Orsini talks about the ongoing struggle between publishers and platforms. | Continue reading
It’s no secret that millennials have high standards for customer experience, especially as companies like Amazon and Starbucks continue to raise the bar. The hospitality space is no exception, and industry veteran Hilton Worldwide has had to transform its business in numero … | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google to introduce ad blocking feature for Chrome browser; date set for Uber appeal in UK; and more. | Continue reading
Amid anecdotes about teens fleeing a Facebook overrun by grandparents, boomers have indeed established a presence in social media. Still, not even half are users, and relatively few who are have ventured beyond Facebook. | Continue reading
In Japan, not only have few internet users employed sharing economy services, many have never even heard of them. Japan’s experience contrasts dramatically with data from Singapore and Vietnam. | Continue reading
Over 30% of ecommerce executives in the country said they expect retail ecommerce sales to grow more than 30% this year vs. 2016’s figures. | Continue reading
Apple is walking a fine line in China between appeasing regulators and staying in the good graces of Western critics of its government. And that’s all while trying to keep its profits in China high. | Continue reading
The UK music industry’s digital shakeout is still underway, with paid downloads seemingly the latest casualty as listeners pivot to streaming services. Nonetheless, record labels appear to be finding their feet, with income hitting a five-year high in 2016. | Continue reading
New research into consumers’ digital video viewing habits confirms the importance of delivering high-quality video streams. | Continue reading
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Bill Fisher talks about measurability and viewability in the UK. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Baidu open sources self-driving cars; Boomers not ready to go cashless; and more. | Continue reading
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Mark Dolliver talks about US boomers' current digital usage. | Continue reading